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  • 04 Oct 2022
  • What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

consumers missing a sense of community? The number of “dark store” fulfillment centers for 10-minute delivery in New York City is declining, according to one report. The Instacart home grocery delivery service was devalued by 40 percent... View Details
Keywords: by James Heskett
  • Web

CSV in Practice - Institute For Strategy And Competitiveness

Shared Value in Products & Markets Novo Nordisk developed diabetes training programs for Chinese physicians in partnership with government, NGOs, and opinion leaders to disseminate the latest thinking on diabetes prevention, screening,... View Details
  • July 2010 (Revised March 2011)
  • Case

A&M/Octone Records: All Rights or Nothing?

By: Anita Elberse, Elie Ofek and Caren Kelleher
In April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and CEO James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising... View Details
Keywords: Talent and Talent Management; Intellectual Property; Contracts; Rights; Product Marketing; Product Development; Technology; Music Industry
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  • Web

William R. Kerr | About

faculty chair of the Launching New Ventures program. Bill served as Unit Head of the Entrepreneurial Management unit from 2020-2023. Bill is a recipient of the Ewing Marion Kauffman Foundation’s Prize Medal for Distinguished Research in... View Details
  • Web

Industry Information - Alumni

trends and opinions shaping the manufacturing landscape, such as new regulations that might change how a business is operating, broad economic trends, or the latest trends in product development. The... View Details
  • 06 Jun 2008
  • What Do You Think?

Why Don’t Managers Think Deeply?

explore them we would be able to realize such things as more substantial, farsighted, successful new product introductions (such as the hybrid auto ten years ago at Toyota); more successful conflict... View Details
Keywords: by Jim Heskett
  • 04 Nov 2010
  • What Do You Think?

Why Do We Chase Stars?

said that "Management performance is 75% portable (but) today's tough environment has forced upper management to adopt a 'welcome to the team, good luck, here is the deep end of the pool, hope you survive'" approach. Guy Higgins... View Details
Keywords: by Jim Heskett
  • 2025
  • Book

The Experimentation Machine: Finding Product–Market Fit in the Age of AI

By: Jeffrey J. Bussgang
Leverage AI to be a 10x Founder

Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit
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  • October 2007 (Revised March 2009)
  • Case

Engineering a Renaissance: The Launch of the Harvard School of Engineering and Applied Sciences

Dean Venky of the newly launched School of Engineering and Applied Sciences is faced with a range of opportunities and challenges as he presides over the launching of a new school of engineering at Harvard University. His opportunities include an ample endowment, a... View Details
Keywords: Higher Education; Engineering; Leading Change; Product Launch; Service Operations; Organizational Change and Adaptation; Alliances; Competitive Strategy
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  • 15 Mar 2017
  • Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
Keywords: by Carmen Nobel; Green Technology
  • 14 Feb 2019
  • Blog Post

LOVE At HBS

started HBS. We didn’t expect moving to a new country and adapting to a new culture to be easy but, looking back, decisions that normally would have been tough seemed obvious and easy thanks to the love and... View Details
  • 15 Mar 2016
  • First Look

March 15, 2016

new products and businesses. The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors... View Details
  • 01 Jun 2023
  • News

Cultivating Prosperity in Afghanistan

find new ways to continue their commitment to service, but that when they started at the School, “we didn’t know how we were going to do that.” Nurturing Breakthrough Ideas READ MORE STORIES Nurturing Breakthrough Ideas READ MORE STORIES... View Details
Keywords: Jennifer Gillespie
  • 22 Nov 2004
  • Research & Ideas

Side Effects: The Case of Propecia

You are the marketing director of Propecia, a new drug for hair restoration that's about to hit the market. But the drug can only be purchased via a physician's prescription. So do you advertise directly to balding men? Do you concentrate... View Details
Keywords: by Sean Silverthorne; Health; Pharmaceutical
  • Web

Judging Criteria - Alumni

New Venture Competition Judging Criteria 12ms NVC region leads and club selection committees, Rock Center for Entrepreneurship, and appointed regional & global judges will evaluate application entries. The following criteria will be used... View Details
  • November 2024
  • Case

Dr. Bombay Ice Cream

By: William R. Kerr, Alexis Brownell and Michael Liu
This case examines the creation, launch, and rapid growth of Dr. Bombay Ice Cream, a joint venture between Happi Co., a consumer packaged goods incubator, and entertainment mogul Snoop Dogg, with his son, Cordell Broadus. The brand was inspired by a Bored Ape Yacht... View Details
Keywords: Joint Ventures; Growth Management; Brands and Branding; Product Launch; Product Positioning; Market Entry and Exit; Distribution Channels; Food and Beverage Industry; United States
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  • 28 Jun 2022
  • Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
  • 03 Nov 2015
  • First Look

November 3, 2015

funding leads to a net increase of 2.3 patents. Though valuing patents is difficult, we report a range of estimates for the private value of these patents using different approaches. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50038 Catering... View Details
Keywords: Sean Silverthorne
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

not less. In their new book, Greater Good: How Good Marketing Makes for Better Democracy, the authors argue that the core benefits of marketing align closely with the requirements of democracy: exchange, consumption, choice, information,... View Details
Keywords: by Sean Silverthorne
  • 23 Jun 2022
  • Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

Americans are lonelier than ever—a problem the COVID-19 pandemic may have exacerbated. Could interactions on platforms like Zoom and Twitch come close to replicating the real-life contact people crave? New research suggests that’s more... View Details
Keywords: by Michael Blanding