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  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
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  • 07 Aug 2024

Top Business Schools Discuss: Diversity and Inclusion

Graduate School of Business, Tuck School of Business, and The Wharton School of the University of Pennsylvania to learn about their MBA programs and the experience of students... View Details
  • Blog

Inside the Learning: Sustainability—on Campus and Beyond

preparing, and serving food in ways that maximize sustainability while providing healthy meals. Learn more You can also play a role by being more mindful of your on-campus practices. Review some steps you... View Details
  • 13 Jan 2021
  • Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

out of its downward spiral and rekindled its self-confidence. The large impact of small change in leadership Any business leader looking to emulate such a turnaround with an existing team can learn five... View Details
Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports
  • 07 Aug 2024

Women’s Lunch and Conversation in São Paulo

Join us for a casual conversation and lunch with local HBS alumnae. This event is designed for prospective students to learn more about the HBS MBA Program and the community of... View Details
  • 03 May 2022

HBS Perspectives from Hong Kong and Taiwan

Please join us in this virtual event to meet Harvard Business School students from Taiwan and Hong Kong and learn more about our MBA Program from their perspective. We look... View Details
  • 01 Mar 2015
  • News

An Exceptional Faculty of Scholars and Teachers

A Mission-Critical Priority HBS faculty members create transformational experiences in the classroom and develop innovative ideas to address problems and seize opportunities in... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 07 Jun 2023
  • HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

the same customers. The Ordinary reduces costs. The no-frills cosmetic brand eschews the kind of product customization and coveted celebrity endorsements often seen in the industry, cutting research and... View Details
Keywords: by Michael Blanding
  • 06 Aug 2024

JD/MBA Information Session with HBS and HLS

Join us for a virtual information session to learn about the JD/MBA joint degree program. HLS and HBS admissions staff will provide an overview of the program and application... View Details
  • 24 Jun 2019
  • Blog Post

Chloe Ho, MBA 2019: Data-Driven and In Demand

her own hands to break the technological glass ceiling. She decided to invest in external courses—specifically, the Data Science program at General Assembly—to bolster her data and analytics expertise. During her 10-week course, Ho View Details
Keywords: Technology
  • Fast Answer

Challenges and Opportunities in the Restaurant Industry

private companies; information on investment firms and capital transactions; For a multimedia learning module on Capital IQ check out our View Details
  • Web

Affiliated Organizations & Institutions - Institute For Strategy And Competitiveness

City ICIC is a nonprofit research and strategy organization and the leading authority on U.S. inner city economies and the businesses that thrive there. U.S. Cluster Mapping... View Details
  • 2025
  • Working Paper

Residential Battery Storage - Reshaping The Way We Do Electricity

By: Christian Kaps and Serguei Netessine
In this paper, we aim to understand when private households invest in behind-the-meter battery storage next to rooftop solar and how those batteries impact households, the electricity market, and emissions. We answer three main research questions: 1) When do customers... View Details
Keywords: Solar Power; Energy Storage; Technology And Innovation Management; Energy; Energy Policy; Renewable Energy; Technological Innovation; Innovation and Management; Energy Industry
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  • 28 Jun 2023

2+2 Program and Admissions Virtual Information Session

Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more about the MBA program at... View Details

    The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

    Conquer the most essential adaptation to the knowledge economy

    The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who... View Details

    • 21 Sep 2023

    Harvard Innovation Lab Information Session with Leo Guyshan and HBS Alumni

    comprehensive support, meet collaborators, connect with experts, and turn their ideas into action. This in-person event is designed for prospective applicants to learn more about the MBA Program View Details
    • Web

    MOC Network reaches 20 year milestone - Institute For Strategy And Competitiveness

    economic development careers. Microeconomics of Competitiveness - 20 th Anniversary Video View Video MOC 2022 Report Through its 20 years the MOC Network has successfully leveraged a network of scholars and... View Details
    • 2021
    • Working Paper

    Trade and the Single Car Market: The EC-Japan Elements of Consensus, 1985–1999

    By: Grace Ballor
    In 1991, in the midst of the program to create a liberal Single European Market and in the context of a new Joint Declaration for cooperation with Japan, the European Commission brokered a private deal to restrict Japanese imports into the European Community for nearly... View Details
    Keywords: Market; Protectionism; Liberalization; Trade; Markets; International Relations; Auto Industry; Europe; European Union; Japan
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    • 31 May 2023

    2+2 Program and Admissions Virtual Information Session

    Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more about the MBA program at... View Details
    • 14 Oct 2014
    • News

    A legacy of social and environmental respect

    Akshay Kumar Parija (AMP 172, 2007) was already a successful international banker when he arrived at HBS in 2006. Today, however, he credits the AMP with helping him develop his courage and creativity—two... View Details