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Show Results For
- All HBS Web
(6,550)
- People (20)
- News (1,260)
- Research (4,384)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,186)
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do View Details
Keywords: Martha Lagace
- Profile
Prita Kumar
nutritionist and certified trainer. Kumar’s father is a marketing research professor and the Kumar dinner table often felt more like a business meeting on the consumer retail sector than a family meal. The nightly discussions focused on... View Details
- 04 Sep 2019
- News
Clicks and Mortar
tend to default to thinking about a consumer’s functional goals: I want something quickly and easily at a low price. But consumers buy for many other reasons. They might have social goals or they might want to have an experience that’s... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
crunching. Acxiom, say analysts, has constructed the world's largest consumer database. Nearly 25,000 servers track data on 700 million consumers worldwide, including most US consumers, assembling... View Details
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
Consumers are looking for the ability to bundle the products they want in a fashion unique to each individual, and the Web will provide this capability .... We believe that vertical portals will do the best job of providing the View Details
Keywords: by Lynda M. Applegate
- 01 Mar 2009
- News
Health Care a Top Priority at HBS
a topic of great interest to our faculty, students, and alumni.” She notes that some 20 percent of HBS professors are interested in health care, pursuing research in four general areas: management best practices; lab-to-marketplace processes; strategy and View Details
- Career Coach
Troy Peterson
recognition. He then moved to Stripe, where he built and scaled both B2B SaaS and consumer fintech products. Troy joined OpenAI in 2023, where he currently works on AI safety and leads frontier model research programs. View Details
- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
discusses what that means for consumer marketing. . Courage: The Defining Characteristic of Great Leaders Courageous leaders inspire employees, energize customers, and position their companies on the front lines of societal change. Bill... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2003
- News
Globalization Revisited
argued that advances in communications technology were increasingly inspiring consumers around the world to want the same things. Therefore, he declared, international companies should cease to act as “multinationals” that customized... View Details
- 01 Jun 2009
- News
Crisis and Creativity
fundamental decisions for any business: where to play, how to deliver, and how to win. Where to Play. Entrepreneurs must target downturn needs such as superior value relative to existing players or provide good substitutes for the necessities that View Details
Keywords: Bhaskar Chakravorti
- 01 Jun 2007
- News
A Juicy Story
has always been lower than its consumer mind share,” remarks Yoffie. In addition to generally consolidating and restructuring Apple, Jobs halted production of the Newton, an early version of the personal digital assistant, and closed the... View Details
- August 2014
- Case
Four Products: Predicting Diffusion (2014)
By: John Gourville
An updated "Four Products" case. This 2014 version includes: raw lobster meat, electric-powered Formula One race cars, a 3D printer for cosmetics, and a "smart" tennis racket.
These four products form the basis to assess the drivers of new product adoption. In... View Details
- November 2011
- Teaching Note
Comfort Class Transport: Does Customer Service Need an Overhaul? (Brief Case)
By: Michael J. Roberts and Paul E. Morrison
Teaching Note for Product #4377. View Details
- April 2008
- Case
Four Products: Predicting Diffusion (2008)
An updated "Four Products" case. This 2008 version includes: sliced peanut butter, foldable bicycle tires, high-end wooden puzzles, and artificial dirt for thoroughbred race tracks. These four products form the basis to assess the drivers of new product adoption. In... View Details
Keywords: Forecasting and Prediction; Innovation and Invention; Product Marketing; Demand and Consumers; Adoption
Gourville, John T. "Four Products: Predicting Diffusion (2008)." Harvard Business School Case 508-103, April 2008.
- June 2003
- Case
Rise and Fall (?) of Palm Computing in Handheld Operating Systems,The
Describes the evolution of the handheld operating system market. Describes the rise to dominance of Palm's operating system and the significant challenge to that dominance posed by Microsoft's Windows CE. View Details
Keywords: Competition; Information Infrastructure; Applications and Software; Network Effects; Information Technology Industry; Computer Industry
Corts, Kenneth S., and Deborah Freier. "Rise and Fall (?) of Palm Computing in Handheld Operating Systems,The." Harvard Business School Case 703-519, June 2003.
- Web
Historic Industry & Trade Literature | Baker Library
agriculture, textile manufacturing, hardware and tools, railroads, automobiles, aviation, consumer products, furnishings, leisure goods, and scientific instruments. To learn more about accessing our collections, visit: Finding and Using... View Details
- Web
Financial Aid | MBA
Graduation Loan forgiveness, repayment assistance, and support programs that subsidize competitive salaries in careers where starting salaries are lower than those of typical MBAs. Data & Disclosure Cost of Attendance Need-Based MBA Application Fee Waiver HBS Industry... View Details
- 01 Dec 2005
- News
MBAs by the Numbers
(Investment Banking/Sales and Trading: 9.7%) (Investment Management: 9.7%) (Venture Capital/Private Equity/LBO: 11.5%) (Commercial Banking: 1.1%) (Diversified/Other: 3.9%) Consulting: 22.9% Technology/Telecom: 9.3% Consumer Products: 5.2%... View Details
- 20 Nov 2012
- First Look
First Look: November 20
rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects, users prefer... View Details
Keywords: Sean Silverthorne