Publications

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October 2003
Case

Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

By: Marco Iansiti and Marcin Strojwas

Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details

Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management

February 2019
Case

Canibal—Play It Green!

By: Frank V. Cespedes, Joseph B. Fuller, Tonia Labruyere and Elena Corsi

In 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine’s digital display, while disposing of their beverage containers and earning coupons or other rewards. The... View Details

Keywords: Sales Growth; Recycling; Start-up; Scaling; Market Selection; Sales; Marketing; Business Startups; Growth and Development Strategy; Segmentation; Product Positioning; Technology Industry; France

17 May 2017
News

Nisa Godrej Takes Over

Photo via The Hindu Photo via The Hindu After a decade of work at her family’s Mumbai-based conglomerate, Nisa Godrej (MBA 2006) has been appointed to head up the consumer products division—taking over for her father, Adi Godrej. Godrej... View Details

August 2009
Teaching Note

Procter & Gamble in the 21st Century (A): Becoming Truly Global (TN)

By: Rosabeth M. Kanter and Matthew Bird

Teaching Note for [309030]. View Details

Keywords: Mission and Purpose; Value; Multinational Firms and Management; Change Management; Mergers and Acquisitions; Problems and Challenges; Decision Making; Consumer Products Industry

17 Dec 2024
News

Solving the Underemployment Crisis

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, it’s Dan. Today, we are sharing a brief excerpt from Managing the Future of Work, the critically-acclaimed podcast from my colleagues at Harvard Business School. Each... View Details

Profile

Jeremy Sasson

specifications.” Seeking more influence on the customer-facing part of the product, Jeremy moved from software development into product management at DocuSign, participating in a View Details

Keywords: Tech

Melody Koh

was a Product Manager at Fab.com leading marketing & analytics products and the founder/CEO of a seed-funded wine subscription e-commerce service. Melody was also a venture... View Details

Keywords: Venture Capital

01 Mar 2003
News

Service with a Smile

unsatisfied, they need to have a means of communicating their emotions.” Interestingly, when employees are asked to amplify certain positive emotions — to deliver a product with a smile, for instance — their job satisfaction increases.... View Details

Keywords: Laura Morgan Roberts; Stephane Cote; Publishing Industries (except Internet); Information

01 Sep 2018
News

Research Brief: Where Top-Down Tops Out

recent study, “The Impact of CEOs in the Public Sector: Evidence from the English NHS,” Associate Professor Raffaella Sadun and her coauthors conclude that a singular leader is far less effective in these large and complex public hospitals. The decentralized View Details

Keywords: Jennifer Myers

Student-Profile

Hummy Song

and the productivity of the health care workforce. I am currently working on several projects that examine various operational and organizational factors that may affect worker productivity and quality of... View Details

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

channels are our most valuable customers.— Susan Vobejda, Gap Inc. Susan Vobejda (HBS MBA '97), senior director of brand management at Gap Inc., agreed with Nuzzo that the Internet works best in support of the company's efforts to sell in... View Details

Keywords: by Julie Jette; Consumer Products; Consumer Products

Career Coach

Pamela Harder

Pam (HBS / HKS ‘13, Stanford ‘08 Economics) has spent the last 12 years working at the nexus of business and government. Currently, she runs Virginia's state-wide economic development talent investment strategy. As a Managing Director... View Details

Keywords: Consulting; Education; Emerging Markets; Government; Social Enterprise; Venture Capital; Financial Services (All); Energy; Consumer Finance; Financial Services (All); Impact Investing; Financial Services (All)

November 2016 (Revised November 2016)
Case

Radial Analytics Probes Post-Acute Care

By: Richard G. Hamermesh and Olivia Hull

Thaddeus Fulford-Jones and Eric Weiss, founders of healthcare technology startup Radial Analytics, have been busy developing a software program designed to save hospitals money and improve patient outcomes by producing customized care plans for patients leaving the... View Details

Keywords: Electronic Medical Records; Electronic Health Records; Data Science; Entrepreneurship; Health Care and Treatment; Business Model; Business Startups; Innovation and Invention; Growth Management; Marketing Strategy; Product Launch; Product Positioning; Science-Based Business; Business Strategy; Health Industry; Technology Industry; Cambridge; Massachusetts

16 Feb 2004
Research & Ideas

Marketing Wine to the World

addition, the supermarkets offer private label wines in Europe, while they generally do not in the United States. (The exception is Wal-Mart, which recently introduced a private label wine through an alliance with E&J Gallo.) The branding in the New World also... View Details

Keywords: by Manda Salls; Consumer Products; Consumer Products; Consumer Products

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

generally worked with the advertising managers. In its early years, the cosmetics company could not afford a large, mass media campaign. Instead, Estée and department store managers sent mailings to targeted local consumers. When Lauder... View Details

Keywords: by Nancy F. Koehn; Consumer Products; Consumer Products; Consumer Products

June 2021
Teaching Note

Wolfgang Puck: Setting the Table for the Future

By: Boris Groysberg and Robin Abrahams

Teaching Note for HBS Case No. 419-001. View Details

Keywords: Brands and Branding; Growth and Development; Management Systems; Business Processes; Leadership; Transition; Consumer Products Industry; Consumer Products Industry

October 2004 (Revised August 2007)
Case

Alibris in 2004

Alibris, an online marketplace for rare, used, and out-of-print books, is trying to communicate to the professional book dealers who are its main suppliers that they are in the middle of a crisis. Supply is flooding the market, in part from individuals who simply want... View Details

Keywords: Price; Books; Crisis Management; Supply and Industry; Service Operations; Online Technology; Consumer Products Industry