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  • January 2025
  • Teaching Note

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel and Stacy Straaberg
Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details
Keywords: Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Business Model; Governing Rules, Regulations, and Reforms; Profit; Financing and Loans; Expansion; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
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Serafeim, George, Michael W. Toffel, and Stacy Straaberg. "Vytal: Packaging-as-a-Service." Harvard Business School Teaching Note 125-003, January 2025.
  • 11 Apr 2018
  • Research & Ideas

Sexual Harassment: What Employers Should Do Now

systemic problem. That’s something we haven’t seen before now.” The recent rash of high-profile complaints in the news is undoubtedly sending shivers down the spines of business executives nationwide, as many come to grips with the... View Details
Keywords: by Dina Gerdeman
  • 25 Apr 2019
  • Research & Ideas

Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People

hackathons and set up incubators to nurture new ideas. Traditional companies are even wading into co-working to stimulate interaction. But, does it take a village to hatch a groundbreaking venture? It can help, but only if you don’t... View Details
Keywords: by Danielle Kost
  • 02 Apr 2001
  • What Do You Think?

Telecommuting: Dangerous to Health?

"as part of a small team building a new company ... the time we spend together (as opposed to the day per week that she and her colleagues telecommute) ... is the most valuable." Jack Downey makes the case for the doubters:... View Details
Keywords: by James Heskett
  • 18 Jul 2006
  • First Look

First Look: July 18, 2006

labor-management trust, product liability, foreign child labor, business e-ethics, the oil industry and climate control, and more. A new appendix, "Corporate Self-Assessment and Improvement,"... View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

"spiritual anchors for the new millennium." Clearly, something of a nonmaterial nature is stirring in the corporate temple. But questions abound. Just what does it mean to bring spirituality into the workplace? Is this an... View Details
Keywords: by Marguerite Rigoglioso
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

costs." That doesn't mean that established companies have to worry about becoming obsolete in the face of a new do-it-yourself world. Some fields that require high degrees of mass production or are... View Details
Keywords: by Michael Blanding
  • 16 Jun 2003
  • Research & Ideas

Historical Perspective: Levitt Shaped the Debate

starting with Levitt's prediction of a global marketplace ruled by standardized products sold at low prices. "Everyone says the article is wrong, and everyone reads it twenty years later. Why?" asked Abdelal. Tedlow portrayed... View Details
Keywords: by Sean Silverthorne
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

"Firms today have access to a wealth of information about customers and sales prospects," says Narayandas. "Now more than ever before, companies are able to leverage technology to work more closely and to collaborate in new... View Details
Keywords: by Peter K. Jacobs
  • 06 Apr 2020
  • Research & Ideas

Where Do Workers Go When the Robots Arrive?

Economics researchers have long studied how local workers respond when an industry such as steel manufacturing is squashed by obsolescence or competition. Is the region able to regenerate with new industries and workers to fill them? Do... View Details
Keywords: by Rachel Layne; Manufacturing
  • 31 Jan 2011
  • Research & Ideas

Taking the Fear out of Diversity Policies

sexual orientation are based on studies that focus on the scourge of discrimination—rather than on the benefits of a diverse workforce, she says. In a new working paper, A Positive Approach to Studying Diversity in Organizations,... View Details
Keywords: by Carmen Nobel
  • 03 Jul 2018
  • What Do You Think?

Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?

one of “empower(ing) every person and every organization on the planet to achieve more.” He was quoted as saying, “My mission is to put empathy at the center of everything I pursue—from the products we launch, to the View Details
Keywords: by James Heskett; Computer; Technology
  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

current model is artificial and static, and far removed from everyday social interaction," says Jeana H. Frost, who along with Michael I. Norton and Dan Ariely is taking an academic look at online dating and how it can be improved. They describe their results in a... View Details
Keywords: by Martha Lagace; Publishing
  • 16 Jul 2013
  • First Look

First Look: July 16

managerial skill, and significant alignment of interests. All these abound in the private sector. Thus major opportunities exist for businesses that can create and claim value by improving resource efficiency. The products and services... View Details
Keywords: Anna Secino
  • 29 Mar 2010
  • Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

Reviewing a spectacular business failure, we often wonder why the CEO didn't see trouble coming. It was so obvious. Why didn't Digital Equipment Corp. CEO Kenneth Olsen see the PC as a threat to minicomputers? Did Coca-Cola's Roberto Goizueta really think View Details
Keywords: by Martha Lagace; Auto; Retail; Technology
  • 06 Aug 2014
  • Research & Ideas

Climbing Down from the Ivory Tower

police to protect the citizens. Olstrom dubbed the phenomenon "co-production." Since then, it has become common for organizations to treat consumers as production partners. Many high-tech firms hire existing customers to beta-test early... View Details
Keywords: by Carmen Nobel; Education; Health
  • 20 Oct 2015
  • First Look

October 20, 2015

fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences, there is a specific pattern of economic transmission whereby demand-side shocks propagate upstream (to input-supplying... View Details
Keywords: Sean Silverthorne
  • 13 Jul 2009
  • Research & Ideas

Diagnosing the Public Health Care Alternative

authoritative report estimated that up to 118 million people would eventually move into Medicare and out of private-sector plans. Are we surprised? Public markets and their products are administered by legislators and... View Details
Keywords: by Staff; Health
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control for regional business managers is... View Details
Keywords: by Robert Simons
  • 27 Jan 2015
  • First Look

First Look: January 27

and repay CPP funds early. Collectively, the results provide new evidence on the realized consequences of the CPP for bank SEOs. The tests suggest the CPP's indirect costs of restrictions on corporate policies and actions as the most... View Details
Keywords: Sean Silverthorne
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