Publications

SSRN

Find at Harvard

2016
Working Paper

The Climate Custodians

By: Robert G. Eccles and Tim Youmans

Can custody banks become key players in climate change? Custody banks joining the battle against climate change will signal a significant shift in governance ideology for this highly regulated industry so critical to the global financial system. While global custody... View Details

Keywords: Pollutants; Climate Change; Capital Markets; Investment Banking; Institutional Investing; Policy

SSRN

Read Now

05 Sep 2006
First Look

First Look: September 5, 2006

Working PapersNone this week Cases & Course MaterialsCreating Meaning for the Customer: The Case of GMACI Harvard Business School Case 106-073 Excellence in exploiting customer information and leveraging its affiliation to the GM... View Details

Keywords: Sean Silverthorne

07 Jul 2022
HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

Ice cream making started as a quirky hobby for Brian Smith, whose zeitgeisty flavors and fresh ingredients would become his trademark. For example, his “God Save the Cream,” inspired by the 2018 Royal... View Details

Keywords: by Pamela Reynolds

September 2008 (Revised August 2009)
Case

Columbus Tubing: Steel is Real

By: Daniel C. Snow, Gary P. Pisano, Elena Corsi and Gudrun Urfalino Kristinsdottir

Columbus Tubing must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel products made in Italy, increasing power of carbon fiber... View Details

Keywords: Decision Choices and Conditions; Resource Allocation; Production; Research and Development; Information Technology; Bicycle Transportation; Asia; Italy

January 2009 (Revised February 2010)
Case

Necessity and Invention: Monetary Policy Innovation and the Subprime Crisis

By: Aldo Musacchio and Dante Roscini

This case describes the efforts of Ben Bernanke, Chairman of the Federal Reserve, to improve liquidity in money markets during the subprime crisis. The case explains the four main new tools for monetary policy (or quantitative easing) the Federal Reserve has used... View Details

Keywords: Financial Crisis; Money; Financial Liquidity; Central Banking; Policy; Business and Government Relations

17 Oct 2016
News

The Right (And Wrong) Way To Harness Your Company's Underdog Status

October 1992 (Revised September 1993)
Case

Nopane Advertising Strategy

By: David E. Bell

Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details

Keywords: Competition; Intellectual Property; Advertising; Health Care and Treatment; Brands and Branding; Product Marketing; Pharmaceutical Industry; United States

January 2017 (Revised January 2017)
Case

Susan Cassidy at Bertram Gilman International

By: Jeffrey T. Polzer and Michael Norris

In 2016, Susan Cassidy, VP of sales and marketing for the packaged foods division at CPG firm Bertram Gilman International, has to make a promotion decision. Should she choose the person she has been grooming for the position or another candidate recommended by central... View Details

Keywords: People Analytics; Algorithms; Promotion Decision; Human Resources; Business Processes; Consumer Products Industry; United States

December 1990 (Revised June 1993)
Background Note

Price Discrimination

This note, which is introductory in nature, provides a classification scheme for some of the more common examples of price discrimination. For each case that is discussed, the note characterizes the appropriate market segments, the alternative product "versions," and... View Details

Keywords: Price; Segmentation

June 2020
Case

Extended Reality Extends into Enterprise?

By: David B. Yoffie, Kaushal Jain, Amy Villasenor, Vicky Xu and Annie Yang

While the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a... View Details

Keywords: Virtual Reality; Augmented Reality; Enterprise Computing; Organizations; Information Technology; Markets; Opportunities; Strategy

21 Nov 2023
Research & Ideas

Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

contagious? But what are “collective emotions,” and how can a leader intervene to redirect or reduce the intensity of group feelings that could have harmful effects? “A good analogy for the idea of... View Details

Keywords: by Kristen Senz

08 Dec 2022
HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

6 Tips for Better Ethics at Work How to Avoid the 'Ethical Slide' That Leads Companies Astray Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Unsplash/Karollyne Hubert View Details

Keywords: by Michael Blanding; Consumer Products

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

assistant professor in the Marketing Unit at Harvard Business School and an affiliate of Harvard’s Center for Brain Sciences, who studies the neural and psychological factors that underlie consumer... View Details

Keywords: by Dina Gerdeman; Retail; Advertising

Build the Life You Want: The Art and Science of Getting Happier

In Build the Life You Want, Arthur C. Brooks and Oprah Winfrey invite you to begin a journey toward greater happiness no matter how challenging your circumstances. Drawing on cutting-edge science and their years of helping people translate... View Details

18 Nov 2019
Video

Adi Godrej

Adi Godrej, head of the India-based diversified business group Godrej Group, describes the company's strategy for moving into markets by acquiring businesses with strong local brand recognition. He gives the... View Details

April 2020 (Revised November 2020)
Case

Ping An: Pioneering the New Model of ‘Technology-driven Finance’

By: Feng Zhu, Anthony K. Woo and Nancy Hua Dai

In mid-December 2018, Peter Ma, Chairman and CEO of Ping An Insurance (Group) Company of China, Ltd. was considering whether the company should grow a fifth ecosystem of Smart City Services. Established in 1988, Ping An was one of the top 10 global financial... View Details

Keywords: Business Ecosystems; Fintech; Finance; Information Technology; Business Model; Expansion; Competitive Strategy; Financial Services Industry; Technology Industry