Publications

May 2014 (Revised March 2017)
Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India

31 Jul 2015
Blog Post

Transitioning From the Military to Business School

Back in 2009 David Ulrey became a West Point graduate – five years later he made the move to Boston and joined the Class of 2016 at HBS. In the years before coming to business school, David was commissioned as a View Details

May 2011 (Revised July 2015)
Case

Ford Motor Company: Strengthening the Dealer Network

By: V. Kasturi Rangan, Katharine Lee and Marie Bell

The case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior... View Details

Keywords: Strategy; Product; Distribution; Consolidation; Distribution Channels; Transformation; Business Processes; Auto Industry

February 1992 (Revised January 1999)
Background Note

Selected Profitability Data on U.S. Industries and Companies

Describes the importance of industry structure and competitive positioning to the profitability of U.S. corporations between 1981 and 1994. Cites recent research indicating that persistent industry differences and persistent competitor differences account for 19% and... View Details

Keywords: Competitive Strategy; Industry Structures; Profit; United States

November 2016 (Revised March 2018)
Module Note

Strategy Execution Module 9: Building a Balanced Scorecard

By: Robert Simons

This module reading explains how to construct a strategy map and build a balanced scorecard. Using an internal value chain model, the module illustrates how a balanced scorecard can support and enable customer management, innovation, operations, and post-sale service... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Measurement; Strategy Map; Business Goals; Customer Measures; Strategy; Balanced Scorecard; Business Model

February 1992 (Revised September 2003)
Case

Beech-Nut Nutrition Corporation (A-1)

By: Lynn S. Paine

The CEO of Beech-Nut Nutrition Corp. must decide what to do when he receives information that the company's supply of apple juice concentrate may be adulterated. The concentrate is used in many of the company's juice products. It appears that others in the company may... View Details

Keywords: Quality; Law; Ethics; Nutrition; Management Teams; Decisions; Business or Company Management; Communication; Governance Compliance; Information Management; Corporate Finance; Food and Beverage Industry; United States

18 Jun 2019
News

How to Scandal-Proof Your Company

23 Nov 2010
News

Harvard Business School Professor Charles Christenson
Dead at 80

2012
Book

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

By: Noam Wasserman

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: Should they go it alone or bring in cofounders, hires, and investors to help build the business? More than just financial rewards... View Details

Keywords: Entrepreneurship; Business Startups; Partners and Partnerships; Social Psychology; Outcome or Result

Find at Harvard

Other Article

Sustainable Strategies and Net-Zero Goals

By: Mark L. Frigo, Robert S. Kaplan and Karthik Ramanna

In a recent Harvard Business Review article, Kaplan and Ramanna describe a rigorous approach, the E-liability method, for companies’ ESG reporting, especially as it pertains to GHG emissions measurements. They argue that the current standards for measuring... View Details

Keywords: Measurement; Sustainability; Net-zero Emissions; Environmental Sustainability; Integrated Corporate Reporting; Measurement and Metrics; Strategy

Find at Harvard

Read Now

January 2001 (Revised September 2002)
Case

First Marblehead Corporation (A)

By: D. Quinn Mills and Matt Salloway

Daniel Meyers, chairman and CEO of First Marblehead Corp., provides financial engineering services to educational institutions. This case deals with the market for student loans. View Details

Keywords: Financing and Loans; Education; Markets; Microfinance; Management Teams; Financial Services Industry; Financial Services Industry

Career Coach

Layla A. Ramirez

Layla A Ramirez has more than 7 years of experience leading global, Diversity, Equity, Inclusion & Belonging (DEIB) initiatives and coaching C-Level executives as they navigate their DEIB journeys. She is well known for coaching the... View Details

Keywords: Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All)

24 Mar 2010
News

How to design a fair bank tax

March 2009
Article

Earnings Management and Corporate Tax Shelters, and Book-Tax Alignment

By: Mihir Desai and Dhammika Dharmapala

This paper reviews recent evidence analyzing the link between earnings management and corporate tax avoidance and considers the implications for how policymakers should evaluate the financial reporting environment facing firms. A real-world tax shelter is dissected to... View Details

Keywords: Earnings Management; Taxation; Financial Reporting; Business and Shareholder Relations