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Show Results For
- All HBS Web
(11,594)
- People (96)
- News (4,029)
- Research (4,288)
- Events (75)
- Multimedia (225)
- Faculty Publications (2,681)
- Profile
Maha Malik
View Video Born and raised in Islamabad by two parents actively involved in the public sphere—her mother worked at the Ministry of Labor and Manpower, her father at the World Bank—Maha Malik (MPP/MBA 2019)... View Details
- 03 Oct 2005
- Research & Ideas
The Truck Driver Who Reinvented Shipping
Malcolm P. McLean, a truck driver, fundamentally transformed the centuries-old shipping industry, an industry that had long decided that it had no incentive to change. By developing the first safe, reliable, and cost effective approach to... View Details
- Web
About | Social Enterprise | Harvard Business School
Community Action Partners, a pro-bono business consulting organization of Harvard Business School and Kennedy School alumni working with Boston-area nonprofits and social enterprises. She has an MBA from... View Details
- 06 Oct 2003
- Research & Ideas
The Problem with Hedge Funds
fund for management. For a percentage of the assets managed, or a percentage of the investors' gain, the bank places investors' money in other funds for management. The fee the investor pays the bank is for expertise the investor lacks in... View Details
Keywords: by D. Quinn Mills
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
video game consoles, for example) or the complete name change approach (Nintendo's Nintendo 64, GameCube, Wii). The professors conducted a series of experiments to determine when and why each approach made... View Details
Keywords: by Carmen Nobel
- 01 Sep 2023
- News
In My Humble Opinion: Futures Investor
In the half-century since his graduation, Theodore Roosevelt IV (MBA 1972) has earned widespread respect as both a forward-thinking investment banker and an influential activist through his efforts to address climate change View Details
- September–October 2020
- Article
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Marketing Science 39, no. 5 (September–October 2020): 956–973.
- 27 Jun 2019
- Blog Post
My Week at Harvard Business School's Summer Venture in Management Program (SVMP)
and Microsoft's Bing - and operations management for Benihana Sushi and OXXO. This exposed me to various fields where business skills can have a profound impact. After our... View Details
- Research Summary
Overview
Ms. Fedyk's main research interests lie at the intersection of asset pricing and behavioral finance, with a particular focus on information and belief formation. Her job market paper is part of a broader research agenda on the way in which information is incorporated... View Details
- Forthcoming
- Article
An AI Method to Score Celebrity Visual Potential from Human Faces
By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." Journal of Marketing Research (JMR) (forthcoming).
- Web
Cold Calling - Christensen Center for Teaching & Learning
cold call, depending on pedagogical objectives and the nature of the case. Options include: Non-expert: An instructor may call on a student with less expertise in the subject matter to prevent the discussion... View Details
- June 2018
- Article
Video Content Marketing: The Making of Clips
By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details
Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement
Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.
- 10 Jan 2018
- Blog Post
8 Tips to Help You Prepare for the Case Method
can explain. You can fill in the blanks with your discussion group and then the actual class. The classroom experience gets better over time as you develop a genuine camaraderie with your section. People are... View Details
- 22 Nov 2023
- News
So You Want to Join a Startup
regional franchise of a fast-growing restaurant promotion company, was ultimately successful, named to the Inc 500 list of fastest growing private US companies, and launching Bessalel's 30-year career as an entrepreneur View Details
- April 2020 (Revised May 2020)
- Case
NTT DOCOMO's Race to 5G
By: Juan Alcácer, Horst Melcher and Akiko Kanno
The case, based on extensive interviews with NTT DOCOMO’s technology leaders, focuses on the opportunities and challenges that NTT DOCOMO faces with the launch of infrastructure and services for 5G wireless telecommunication technology. With higher data rates and... View Details
Keywords: 5G; Mobile and Wireless Technology; Product Launch; Strategic Planning; Decision Making; Strategy; Telecommunications Industry; Technology Industry
Alcácer, Juan, Horst Melcher, and Akiko Kanno. "NTT DOCOMO's Race to 5G." Harvard Business School Case 720-413, April 2020. (Revised May 2020.)
- 13 Aug 2012
- Research & Ideas
When Good Incentives Lead to Bad Decisions
Among the culprits contributing to the recent financial crisis were bank loan officers who approved mortgage loans that were doomed to fail. Many of these frontline workers were motivated by bonuses and other incentives to approve... View Details
- January 2009 (Revised April 2009)
- Case
Disaster in April: The Obligations of Kelly Construction
By: John D. Macomber, Christopher M. Gordon and Ben Creo
A construction company experiences a crane accident with multiple fatalities. The CEO, a client, and an employee must make choices to meet the company's obligations. Set in 2006, the case looks at the choices faced by board members of a museum that is an important... View Details
Keywords: Business Exit or Shutdown; Family Business; Insolvency and Bankruptcy; Governing and Advisory Boards; Compensation and Benefits; Contracts; Crisis Management; Construction Industry
Macomber, John D., Christopher M. Gordon, and Ben Creo. "Disaster in April: The Obligations of Kelly Construction." Harvard Business School Case 209-099, January 2009. (Revised April 2009.)
- 13 Nov 2023
- Blog Post
HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025)
theoretical frameworks, but also the practical experiences and a network of peers, mentors, and alumni who are embodiments of my 'cleats philosophy' – fully committed to their... View Details
- 2023
- Working Paper
The Limits of Algorithmic Measures of Race in Studies of Outcome Disparities
By: David S. Scharfstein and Sergey Chernenko
We show that the use of algorithms to predict race has significant limitations in measuring and understanding the sources of racial disparities in finance, economics, and other contexts. First, we derive theoretically the direction and magnitude of measurement bias in... View Details
Keywords: Racial Disparity; Paycheck Protection Program; Measurement Error; AI and Machine Learning; Race; Measurement and Metrics; Equality and Inequality; Prejudice and Bias; Forecasting and Prediction; Outcome or Result
Scharfstein, David S., and Sergey Chernenko. "The Limits of Algorithmic Measures of Race in Studies of Outcome Disparities." Working Paper, April 2023.
- 2007
- Text Book
Teaching the Moral Leader: A Literature-Based Leadership Course
By: Sandra J. Sucher
This book is a comprehensive, practical manual to help instructors integrate moral leadership in their own courses, drawing from the experience and resources of the Harvard Business School course "The Moral Leader," an MBA elective taken by thousands of HBS students... View Details
Keywords: Competency and Skills; Curriculum and Courses; Moral Sensibility; Body of Literature; Books; Leadership; Personal Development and Career
Sucher, Sandra J. Teaching the Moral Leader: A Literature-Based Leadership Course. Routledge, 2007.