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Show Results For
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All HBS Web
(8,613)
- People (21)
- News (1,707)
- Research (5,541)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,838)
Detecting Routines: Applications to Ridesharing CRM
Routines shape many aspects of day-to-day consumption. While prior work has established the importance of habits in consumer behavior, little work has been done to understand the implications of routines--which we define as repeated behaviors with recurring, temporal...
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- Research Summary
"How Social Networks Moderate Loss Aversion"
The literature on consumers’ relationships with their brands emphasizes that, when people form relationships with brands that mirror their social relationships, the norms of social relationships are used as guiding principles in their interactions with...
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- Web
Japan - Global
into the emerging evidence from the Digital Reskilling Lab at HBS. She focused on pivotal questions such as “What is the actual demand for reskilling among managers and workers?” “How should reskilling...
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- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
commercially available version of GPT-3 to elicit thousands of simulated customer responses and found that AI can produce demand patterns that resemble those of human studies. “Utilizing this tool, which is...
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by Kristen Senz
- October 2007 (Revised March 2008)
- Case
Dove: Evolution of a Brand
By: John A. Deighton
Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the...
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Keywords:
History;
Expansion;
Marketing Strategy;
Social Marketing;
Digital Marketing;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry
Deighton, John A. "Dove: Evolution of a Brand." Harvard Business School Case 508-047, October 2007. (Revised March 2008.) (request a courtesy copy.)
- 29 Jul 2014
- Working Paper Summaries
Learning from the Kursk Submarine Rescue Failure: The Case for Pluralistic Risk Management
Keywords:
by Anette Mikes & Amram Migdal
- 02 Nov 2016
- HBS Seminar
Gillian Hadfield, University of California, Gould School of Law
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
their ecosystem. They rapidly adapt and sometimes shift their value proposition to reflect ever-evolving demand conditions and discover new growth opportunities. They adapt...
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by Sean Silverthorne
- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
communicating with warehouse computers, which in turn directly communicate with manufacturer computers, and, again in the chain, manufacturers' computers directly communicate with their supplier computers. In addition, computer-to-computer communications can track...
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- Web
Topics - HBS Working Knowledge
Satisfaction (23) Customer Value and Value Chain (12) Customers (104) Customization and Personalization (3) Debt Securities (1) Decision Choices and Conditions (42) Decision...
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- 29 May 2009
- Working Paper Summaries
Crafting Integrated Multichannel Retailing Strategies
- Research Summary
Overview
By: Jorge Tamayo
Professor Tamayo’s research focuses on theoretical modeling and structural estimation of firm decision-making and productivity.
Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details
Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details
- Web
Answering Your Questions About the 2+2 Program - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- Research Summary
Informing Brand Marketing Practice
Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the...
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- 10 Feb 2009
- First Look
First Look: February 10, 2009
Working PapersInflation Bets or Deflation Hedges? The Changing Risks of Nominal Bonds Authors:John Y. Campbell, Adi Sunderam, and Luis M. Viceira Abstract The covariance between U.S. Treasury bond returns View Details
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Martha Lagace
- February 2018 (Revised September 2018)
- Case
Huawei: How Can We Lead the Way?
By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business....
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Keywords:
Product Launch;
Product Positioning;
Marketing Communications;
Price;
Competitive Strategy;
Global Strategy
Ofek, Elie, Tian Tao, Eden Yin, and Nancy Hua Dai. "Huawei: How Can We Lead the Way?" Harvard Business School Case 518-071, February 2018. (Revised September 2018.)
- 2002
- Book
Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs
By: Rakesh Khurana
Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected...
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Keywords:
Managerial Roles;
Selection and Staffing;
Personal Characteristics;
Experience and Expertise;
Investment Activism;
Corporate Strategy
Khurana, Rakesh. Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs. Princeton, NJ: Princeton University Press, 2002.
- February 2019 (Revised May 2021)
- Case
Electric Car Wars, 2018
By: John R. Wells and Benjamin Weinstock
Electric cars had long been championed by environmentalists as a superior solution to the internal combustion engine (ICE), but, despite large government incentives and strong pioneering efforts by a few automakers over the years, electric and hybrid cars and light...
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Keywords:
Electric Vehicle;
Electric Vehicles;
Electricity;
Electric Motors;
Electric Power Generation;
Electricity Usage;
Electricity Distribution;
Internal Combustion Vehicle;
Auto Manufacturing;
Automobile Manufacturing;
Automotive Industry;
Tesla;
General Motors;
History;
Nissan;
Innovation;
Batteries;
Battery;
Subsidies;
Government Initiatives;
Government Incentives;
Political Issues;
Energy Generation;
Production;
Infrastructure;
Innovation and Invention;
Government Legislation;
Global Range;
Business History;
Auto Industry;
China
Wells, John R., and Benjamin Weinstock. "Electric Car Wars, 2018." Harvard Business School Case 719-470, February 2019. (Revised May 2021.)
- February 2022 (Revised February 2023)
- Case
TikTok in 2020: Super App or Supernova? (Abridged)
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea—helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors...
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Keywords:
Digital Platform;
Artificial Intelligence;
AI;
Mobile App;
Mobile App Industry;
Mobile and Wireless Technology;
Market Entry and Exit;
Brands and Branding;
Growth and Development Strategy;
China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova? (Abridged)." Harvard Business School Case 822-112, February 2022. (Revised February 2023.)
- 22 Dec 2008
- Research & Ideas
10 Reasons to Design a Better Corporate Culture
Why is it that many of the same companies appear repeatedly on lists of the best places to work, the best providers of customer service, and the most profitable in their industries? In their new book, The Ownership Quotient, HBS...
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