Publications

Publications

Filter Results: (6,225) Arrow Down
Filter Results: (6,225) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 223 of 6,225 Results →
  • 05 Aug 2015
  • News

Mobilizing the Public to Fight Bribery

“Corruption is a great untapped market,” Henry Motte-Munoz (MBA 2013) says with a laugh. “Not many competitors and customer interest is quite high.” It’s a market he’s helping to disrupt using Bantay, an NGO he cofounded while at HBS,... View Details
Keywords: Constantine von Hoffman; Executive, Legislative, and Other General Government Support; Government
  • 04 Oct 2004
  • Research & Ideas

Start to Measure Your E-commerce Success

potential payoffs of e-commerce investments. Measuring returns on e-commerce projects can be a daunting challenge. Predicting customer behavior is difficult, because using the Web to do business is still relatively new to many businesses... View Details
Keywords: by Marc J. Epstein
  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

already-low cost of digital communications declines toward zero, the Web's radical interactivity presents new challenges to marketers, who must now learn how to build and sustain intimate customer relationships on a far larger scale than... View Details
Keywords: by Peter K. Jacobs
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

network tool, which closely matched the executives' view of their industry and firm, proved useful in making a significant decision for the company. In particular, value network analysis channeled attention to the composition of the View Details
Keywords: Sean Silverthorne
  • September 2015
  • Article

Design and Implementation of a Privacy Preserving Electronic Health Record Linkage Tool in Chicago

By: Abel Kho, John Cashy, Kathryn Jackson, Adam Pah, Satyender Goel, Jorn Boehnke, John Eric Humphries, Scott Duke Kominers and et al.
Objective
To design and implement a tool that creates a secure, privacy preserving linkage of electronic health record (EHR) data across multiple sites in a large metropolitan area in the United States (Chicago, IL), for use in clinical... View Details
Keywords: Information; Customers; Safety; Rights; Ethics; Entrepreneurship; Health Care and Treatment; Health Industry; Chicago
Related
  • 01 Sep 2015
  • News

Case Study: Golden Ticket

other gate-related event services. The company—which formed in late 2014 in a merger of a ticket-selling operation and a youth sports–focused custom commemoratives business—currently works with about two dozen schools in California, has... View Details
  • 11 Nov 2014
  • First Look

First Look: November 11

  Publications November 2014 Harvard Business Review Cooks Make Tastier Food When They Can See Their Customers By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—While existing theory suggests that increased contact between View Details
Keywords: Sean Silverthorne
  • 24 Apr 2014
  • News

Creating a mathematical method to understand consumer behavior in a digital world

Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior:... View Details
  • 9 AM – 9 AM EDT, 05 Sep 2018
  • HBS Online

HBX Disruptive Strategy

Make innovation a reality with strategies from two-time Worlds Most Innovative Business Thinker, Clayton Christensen. Program Dates: September 5, 2018 - October 17, 2018 View Details
  • 17 Nov 2015
  • Working Paper Summaries

Self-Interest: The Economist's Straitjacket

Keywords: by Robert Simons
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

more vehicles than they can sell and—unable to make money from new cars—turn to service and trade-ins to eke out margins. And at the bottom of the chain are customers trapped in high-pressure negotiations for a car that isn't the exact... View Details
Keywords: by Sean Silverthorne
  • September 2018
  • Case

Sealed Air Corporation: Deciding the Fate of VTID (Abridged)

By: Elie Ofek
In mid-2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the... View Details
Keywords: Budgets and Budgeting; Customer Focus and Relationships; Decision Choices and Conditions; Technological Innovation; Marketing Strategy; Problems and Challenges; Commercialization; Service Industry
Related
  • 07 Dec 1999
  • Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

strategic rationale of branding and its importance to competing effectively on the demand side of the economy. In a young market, he realized, consumers had to be able to identify a particular product's source, functional attributes, and perceived quality relative to... View Details
Keywords: by Nancy F. Koehn
  • 08 Jul 2013
  • Research & Ideas

Everything Must Go: A Strategy for Store Liquidation

a different approach in the case of store liquidations," he says. "That's because you can close stores at different times; move inventory between stores; and take different markdowns in different locations. There's also a huge increase in View Details
Keywords: by Julia Hanna; Retail
  • 27 Sep 2006
  • Research & Ideas

Report From Egypt: Studying Global Influences

group of managers heading every function but also spoke with a cross-section of employees (with translators) and even several customers and partners. Since one of the companies—an IT giant—has been partnering with a major government... View Details
Keywords: by Sean Silverthorne
  • 17 Aug 2010
  • First Look

First Look: August 17

Financial Firm." Purchase this note:http://cb.hbsp.harvard.edu/cb/product/311012-PDF-ENG Marketing Analysis Toolkit: Customer Lifetime Value Analysis Thomas Steenburgh, Jill AveryHarvard Business School Note 511-029 View Details
Keywords: Martha Lagace
  • 11 Jun 2019
  • Book

These Aren't Beach Books, but Managers Should Read Them Anyway

social change has been at the center of many entrepreneurial efforts by Harvard Business School alumni. Howard Stevenson discusses their pragmatic approaches to overcoming long odds. Unlocking the Customer Value Chain Technology doesn't... View Details
Keywords: by Sean Silverthorne
  • 29 Aug 2024
  • News

A Kick Start for Latin American Startups

When Monica Saggioro Leal (MBA 2018) and her business partner, Lara Lemann, started MAYA Capital, a tech-focused, Brazilian VC firm launched in 2018, they wanted to take a hands-on approach with their startup investments in their first 12 months. They wanted to support... View Details
  • 22 Oct 2018
  • Blog Post

HBS Marketing Club Presents: The Brand Summit

As marketers, we believe it is our job to create value, communicate that value to our customers, and capture a portion of that value for our firms. A great way to do this is to build strong brands, allowing us to reap the benefits of stronger View Details
Keywords: All Industries
  • Profile

Rob Casper

Shanghai, helping a client with women’s facial cream. “I had no idea what I was doing. None of us knew what we were doing. We were constantly on the phone with our sisters, friends, girlfriends, trying to understand what customers... View Details