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  • All HBS Web  (6,550)
    • People  (20)
    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
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  • July 1996 (Revised June 1998)
  • Case

Gillette Indonesia

By: John A. Quelch
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Consumer Products Industry; Consumer Products Industry; Indonesia
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Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)
  • January 1991 (Revised January 1993)
  • Case

Xerox Corp.: The Customer Satisfaction Program

In August 1990 the president and executive vice president of Xerox are reviewing the progress made on its customer satisfaction program. The emphasis placed on the program, the success of the program to date, and the drive to achieve the corporate goals of customer... View Details
Keywords: Customer Satisfaction; Consumer Products Industry; Consumer Products Industry
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Menezes, Melvyn A. "Xerox Corp.: The Customer Satisfaction Program." Harvard Business School Case 591-055, January 1991. (Revised January 1993.)
  • September 1984
  • Case

Henkel Corp.: International Sealants Brand SISTA (B)

By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Consumer Products Industry; Europe; West Germany
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Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
  • November 1990 (Revised November 1991)
  • Supplement

Apple Computer (C1): Reorganizing the Human Resource Function

Provides a follow-up to the (C) case. A new organization chosen for the human resource (HR) function is described. Students must compare the design chosen by Apple's HR managers with the one they chose. View Details
Keywords: Organizational Design; Human Resources; Consumer Products Industry; Consumer Products Industry
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Gibbs, Michael J. "Apple Computer (C1): Reorganizing the Human Resource Function." Harvard Business School Supplement 491-063, November 1990. (Revised November 1991.)
  • January 1991 (Revised November 1994)
  • Case

Black Caucus Groups at Xerox Corp. (A)

In 1970 Xerox had a very progressive affirmative action program yet, once hired, black employees faced serious problems, due both to overt discrimination and to their exclusion from the informal networks of support, information and mentoring that the other salespeople... View Details
Keywords: Prejudice and Bias; Alliances; Race Characteristics; Employees; Consumer Products Industry; Consumer Products Industry; United States
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Friedman, Raymond A. "Black Caucus Groups at Xerox Corp. (A)." Harvard Business School Case 491-047, January 1991. (Revised November 1994.)
  • 29 Jun 2016
  • Blog Post

Emerging Into Singapore

I arrived to Singapore with little expectations of what the city, office, culture, and people would be like. I was excited to start, but like a cub stepping out for the first time, I was anxious about jumping into the real world in a new unfamiliar place known to be... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • 01 Jun 2016
  • Blog Post

Reflecting and Digesting

Finals just ended, I said some goodbyes, and I am all packed and ready. My first year at HBS has already come to an end, way too quickly, and I just boarded my flight to Singapore. As you can probably imagine, I have not yet reflected on all that has happened over the... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • 10 Sep 2014
  • Blog Post

A Summer Reflection

Looking back on my summer internship at Walmart, I have four main takeaways about the company: Walmart cares A LOT about maintaining the culture that Sam Walton initially put in place. It’s actively and constantly managed- 4 core values, 10 rules of doing business,... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • September 2016 (Revised September 2017)
  • Case

Collage.com: Scaling a Distributed Organization

By: Christopher Stanton and Shikhar Ghosh
Kevin Borders and Joe Golden, co-founders and co-CEOs of Collage.com, must decide how to grow their custom photo-products startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and... View Details
Keywords: Remote Work; Internet and the Web; Organizational Structure; Competitive Strategy; Employees; Business Startups; Growth and Development Strategy; Consumer Products Industry; Service Industry
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Stanton, Christopher, and Shikhar Ghosh. "Collage.com: Scaling a Distributed Organization." Harvard Business School Case 817-038, September 2016. (Revised September 2017.)
  • 03 Aug 2010
  • First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog brand biography (UBB) to... View Details
Keywords: Martha Lagace
  • 23 Mar 2010
  • First Look

First Look: March 23

(forthcoming) An abstract is unavailable at this time. Download the paper: http://www.people.hbs.edu/bvillalonga/VillalongaAmit_FM_Final.pdf Working Papers Banking Market Concentration and Consumer Credit Constraints: Evidence from the... View Details
Keywords: Martha Lagace
  • 01 Jun 2023
  • News

The Exchange: The Tech Leader’s Tightrope

Leadership and Corporate Accountability (LCA),” recalls McGee. They ultimately decided to focus on Apple, because of the company’s emphasis on consumer privacy, and their 2016 case, “Apple: Privacy vs. Safety,” addressed the federal... View Details
Keywords: Jen McFarland Flint; Justice, Public Order, and Safety Activities; Government
  • 15 Jun 2021
  • News

Case Study: Inside Story

partners who demonstrate that they can move quickly and help Saga learn, while also experimenting with digital D2C marketing that can be rapidly iterated. —Chad Laurans (MBA 2006), CEO and cofounder of SimpliSafe Yes and Yes Word of mouth is everything for a View Details
Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information
  • 01 Jun 2020
  • News

Keeping the Beat

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “I definitely don’t think that virtual will ever cannibalize the real thing. I genuinely don’t see that happening. That’s some people’s fear. But I do think the benefit is that we are educating the View Details
Keywords: Motion Picture and Sound Recording Industries; Information
  • 01 Apr 2000
  • News

Getting the Message

for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees, describing the Internet as a multidimensional "total... View Details
Keywords: Susan Young
  • 01 Mar 2009
  • News

Health Care a Top Priority at HBS

a topic of great interest to our faculty, students, and alumni.” She notes that some 20 percent of HBS professors are interested in health care, pursuing research in four general areas: management best practices; lab-to-marketplace processes; strategy and View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance
  • Career Coach

Troy Peterson

recognition. He then moved to Stripe, where he built and scaled both B2B SaaS and consumer fintech products. Troy joined OpenAI in 2023, where he currently works on AI safety and leads frontier model research programs. View Details
  • 26 Jan 2021
  • Research & Ideas

A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time

A novel approach to repaying debt could help consumers free themselves from crushing credit card balances faster, according to new research. Rather than asking borrowers to make payments toward their total balances, Harvard Business... View Details
Keywords: by Kristen Senz; Financial Services
  • 31 Jan 2012
  • First Look

First Look: Jan. 31

increases demand by seven percentage points. Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Authors:Andrew Gershoff, Ran Kivetz, and Anat Keinan Publication:Journal of View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • 01 Feb 1997
  • News

New Releases

themselves. According to Regina Herzlinger, the School's Nancy R. McPherson Professor of Business Administration, those same forces are now at work on the country's largest service industry - health care. In her latest book, Herzlinger explains how View Details
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