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  • June 1995 (Revised July 2006)
  • Supplement

Barilla SpA (C)

By: Janice H. Hammond
Supplements the (A) case. View Details
Keywords: Distribution; Production; Sales; Demand and Consumers; Problems and Challenges; Italy
Related
  • October 1987 (Revised September 1992)
  • Case

Hurricane Island Outward Bound School

Hurricane Island Outward Bound, a small, nonprofit school that helped pioneer experiential education in the United States, has recently recovered from a financial crisis. Students take the role of the school's new marketing manager, who is preparing his first marketing... View Details
Keywords: Demand and Consumers; Nonprofit Organizations; Marketing Strategy; Education; Education Industry; United States
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    James Mwangi

    Keywords: Financial Services
    • 2001
    • Chapter

    Tacit Knowledge, Unarticulated Needs, and Empathic Design in New Product Development

    By: Dorothy A. Leonard
    Keywords: Product Development; Product Design; Knowledge; Human Needs; Demand and Consumers
    Related
    • March–April 2023
    • Article

    Pricing for Heterogeneous Products: Analytics for Ticket Reselling

    By: Michael Alley, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li and Georgia Perakis
    Problem definition: We present a data-driven study of the secondary ticket market. In particular, we are primarily concerned with accurately estimating price sensitivity for listed tickets. In this setting, there are many issues including endogeneity, heterogeneity in... View Details
    Keywords: Price; Demand and Consumers; AI and Machine Learning; Investment Return; Entertainment and Recreation Industry; Sports Industry
    Related
    • 2003
    • Book

    The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World

    By: Bhaskar Chakravorti

    Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details

    Keywords: Game Theory; Network Effects; Innovation and Invention; Product Marketing; Economics
    Related
    • November 1995 (Revised June 1997)
    • Case

    Northern Telecom (A): AdVantage & DisadVantage

    By: Robert J. Dolan and Sylvie Ryckebusch
    Mike Ennis, general manager of Northern Telecom's Business Products Division, recommends a new solution for replacing Vantage, an unsuccessful product for Northern Telecom. The case documents in detail the voice of the customer. Students are required to discuss the... View Details
    Keywords: Demand and Consumers; Product Launch; Management Teams; Product Development; Telecommunications Industry; Canada
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    • 23 Dec 2002
    • Research & Ideas

    Partnering and the Balanced Scorecard

    (see Figure 2-3) and several new internal business objectives. Mobil U.S. Marketing and Refining, like Rockwater, moved to a new "customer intimacy" strategy that would offer a superior buying experience for consumers. Mobil's market research had revealed... View Details
    Keywords: by Robert S. Kaplan & David P. Norton

      Amadeo Peter Giannini

      Giannini set up a holding company called Transamerica and purchased banks throughout New York, Washington, Arizona, Oregon and Nevada. Giannini was a pioneer in offering consumer installment loans on real estate, used cars, and home... View Details
      Keywords: Finance
      • 12 Oct 2016
      • Research & Ideas

      Break the Rules of How Business is Done

      companies have challenged the standard on how business are “supposed” to run. One could argue that these attempts to be different are distracting and time consuming when the work just needs to get done. However, by taking a chance at... View Details
      Keywords: by Julia B. Austin
      • 21 May 2008
      • Research & Ideas

      Going Negative in Political Advertising

      war of words would turn off consumers of both brands. And sales growth, not just market share, is what puts money in shareholders' pockets. As the market leader, Coke would never give the underdog Pepsi the benefit of a mention in its... View Details
      Keywords: by John Quelch

        Reuben Mark

        When Mark took over in 1984, the consumer goods giant was in the midst of trying to reinvent itself. The company had grown tremendously in the 70s through a series of less than stellar acquisitions and one of Mark’s first tasks was to... View Details
        Keywords: Personal Care & Home Products
        • 24 Jan 2012
        • First Look

        First Look: Jan. 24

          PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details
        Keywords: Sean Silverthorne
        • Profile

        Luc Sirois

        president responsible for bringing innovative consumer products to market, and then moved to Nightingale Informatix in the EMR sector; but he found frustration in these firms’ centralized approach to product management. “History has... View Details
        Keywords: Health Care; Technology; Nonprofit / Government
        • 24 May 2023
        • Blog Post

        Get to Know Class Day Speaker Adán Acevedo

        sectors, and work towards a career in content acquisition. With technology and AI changing how media is consumed and created, he wants to ensure that it is being done ethically and without bias, so that the stories of those traditionally... View Details
        • Student-Faculty-Profile

        Grant Donnelly & Michael Norton

        to their neighbors or boosting their positive feelings? Findings & implications Our findings have implications for both consumers and the design-side of waste disposal. We find that when given a “social recycling” (or... View Details
        • 01 Jun 2012
        • News

        What Industrial Policy?

        value iPhones and high-definition TVs, but there is a big difference between them in terms of trade. Homes and health care can’t be exported, while manufactured goods make up about 80 percent of world trade. If Americans want to keep buying foreign-made View Details
        Keywords: Gary P. Pisano; Agriculture; Construction of Buildings; Construction; Colleges, Universities, and Professional Schools; Educational Services; Funds, Trusts, and Other Financial Vehicles; Finance; Health, Social Assistance; Manufacturing
        • Fast Answer

        Managing Global Operations

        information Nexis Uni Business legal news, cases, practices, statures and legislations. It also provides country and company profiles.   US Census Bureau: Foreign Trade News, regulations, guide, and data on US foreign trade. Culture and View Details
        • 26 Sep 2013
        • Research & Ideas

        Behind India’s Economic and Political Woes

        thoughts on the rising price of onions in India? A: This is very bad news for the incumbent government, since the price of onions is a harbinger of electoral distress. It is a bellwether consumer price in India, given its status as a... View Details
        Keywords: by Zeenat Potia
        • 02 Jul 2001
        • Research & Ideas

        Ray A. Goldberg

        response to events in Europe, from the cloning of Dolly to the recent spread of mad-cow disease, Goldberg founded an annual forum at the School where farmers, industry representatives, professors, scientists, public-policy leaders, and View Details
        Keywords: by Staff; Agriculture & Agribusiness