Publications

August 1988
Background Note

Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment

By: Benson P. Shapiro

Describes four kinds of selling: 1) transaction, 2) systems, 3) major account management, and 4) strategic account relationships. Explains the advantages, disadvantages, and risks of each. The second half is devoted to a discussion of strategic account relationships... View Details

Keywords: Customer Relationship Management; Risk and Uncertainty; Social Psychology

August 1988 (Revised April 1998)
Case

IBM 360: Giant as Entrepreneur

By: Joseph L. Bower

Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details

Keywords: Change Management; Corporate Entrepreneurship; Financial Management; Investment; Organizational Change and Adaptation; Organizational Structure; Problems and Challenges; Competitive Strategy; Information Technology Industry

1988
Chapter

Executive Leadership and Organization Evolution: Managing Incremental and Discontinuous Change

By: M. Tushman

Keywords: Management Teams; Change Management; Organizational Change and Adaptation; Fluctuation

1988
Chapter

Executive Leadership and Organizational Outcomes: An Evolutionary Perspective

By: M. Tushman

Keywords: Management Teams; Leadership; Outcome or Result; Organizational Design; Organizational Change and Adaptation

1988
Chapter

From Individual Creativity to Organizational Innovation

By: T. M. Amabile

Keywords: Creativity; Innovation and Invention; Organizational Change and Adaptation

1988
Chapter

Managing Change in Innovative Organizations

Keywords: Change Management; Innovation and Management; Organizational Change and Adaptation

February 1988
Case

IBM Marketing Organization (A): Changes in Structure

By: Frank V. Cespedes

Keywords: Marketing Strategy; Information Technology Industry

February 1988 (Revised August 2000)
Background Note

Note on the U.S. Freight Transportation Industry

By: Janice H. Hammond and John E. P. Morrison

Describes the major modes of domestic freight transportation (motor carrier, rail, air, water, and pipelines). Examines the characteristics of the transportation service that each mode provides and discusses changes in the industry that have resulted from recent... View Details

Keywords: Change; Governing Rules, Regulations, and Reforms; Industry Structures; Logistics; Service Operations; Transportation; United States

February 1988
Case

Crown Cork & Seal Co., Inc. (Condensed)

By: Richard G. Hamermesh and Richard S. Rosenbloom

A condensed version of Crown Cork & Seal Co., Inc. The principal changes are the elimination of details about the early history of the company and condensation of the final section, Outlook for the Future. View Details

Keywords: Risk and Uncertainty; Industry Growth; Environmental Sustainability; Business Strategy; Trends; Manufacturing Industry

2000
Chapter

A Model of Creativity and Innovation in Organizations

By: T. M. Amabile

Keywords: Creativity; Innovation and Invention; Organizational Design; Organizational Change and Adaptation

1988
Chapter

Change Master Companies: Environments in which Innovations Flourish

Keywords: Innovation and Management; Leading Change; Innovation Leadership

1988
Chapter

Change Master Skills: What it Takes to be Creative

Keywords: Creativity; Competency and Skills

1988
Chapter

Encouraging Innovation and Entrepreneurs in Bureaucratic Companies

Keywords: Innovation and Invention; Corporate Entrepreneurship; Organizational Change and Adaptation; Organizational Design

2000
Chapter

When a Thousand Flowers Bloom: Structural, Collective, and Social Conditions for Innovation in Organizations

Keywords: Innovation and Management; Organizational Change and Adaptation; Organizational Design

January 1988 (Revised January 2007)
Background Note

Leading Change

By: Michael Beer

Presents a conceptual framework for understanding the process of leading organizational change. Change leaders must create dissatisfaction with the status quo, develop a vision of the future state, and manage a process that sequences and orchestrates events and changes... View Details

Keywords: Organizational Change and Adaptation; Change Management; Leading Change

November 1987
Case

International Business Machines: Changes in Marketing Organization

By: Frank V. Cespedes

Keywords: Organizational Change and Adaptation; Marketing; Computer Industry; Information Technology Industry

November 1987 (Revised June 1988)
Case

ServiceMaster Industries, Inc.

By: James L. Heskett

The CEO of ServiceMaster Industries has convened an internal task force to come up with ideas for reorganizing the company to accommodate unusually fast growth. In developing both alternatives and criteria for appraising them, the task force has to keep in mind the... View Details

Keywords: Restructuring; Leading Change; Growth and Development Strategy; Organizational Culture

October 1987 (Revised October 1989)
Background Note

Moving Ideas into Action: Mastering the Art of Change

By: Rosabeth M. Kanter

Discusses elements in organizing a large scale change effort: defining a shared vision, coalition building, management structure and process, communication and education, local participation and innovation, standards and measures, and symbols and signals. View Details

Keywords: Change Management; Communication; Policy; Innovation and Invention; Standards; Organizational Change and Adaptation; Strategy