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Publications

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    • All HBS Web  (120,062)
      • Faculty Publications  (37,169)
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      • October 2021
      • Article

      Nancy Koehn on Leadership Lessons from Rep. John Lewis and the Civil Rights Movement

      By: Nancy F. Koehn and Devjani Roy
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      "Nancy Koehn on Leadership Lessons from Rep. John Lewis and the Civil Rights Movement." GrowthPolicy (October 2021).
      • October 2021
      • Article

      Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

      By: Nicolas Padilla and Eva Ascarza
      The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
      Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
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      Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
      • October 2021
      • Article

      Shareholder Activism and Firms' Voluntary Disclosure of Climate Change Risks

      By: Caroline Flammer, Michael W. Toffel and Kala Viswanathan
      This paper examines whether—in the absence of mandated disclosure requirements—shareholder activism can elicit greater disclosure of firms’ exposure to climate change risks. We find that environmental shareholder activism increases the voluntary disclosure of climate... View Details
      Keywords: Transparency; Reporting; Shareholder Engagement; Shareholder Activism; Climate Change; Risk and Uncertainty; Environmental Management; Investment Activism; Corporate Disclosure; Communication Strategy; Information Publishing; Measurement and Metrics; Corporate Social Responsibility and Impact; Problems and Challenges; United States
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      Flammer, Caroline, Michael W. Toffel, and Kala Viswanathan. "Shareholder Activism and Firms' Voluntary Disclosure of Climate Change Risks." Strategic Management Journal 42, no. 10 (October 2021): 1850–1879. (Featured in Harvard Business Review.)
      • October 2021 (Revised September 2022)
      • Case

      SmartOne: Building an AI Data Business

      By: Karim R. Lakhani, Pippa Armerding, Gamze Yucaoglu and Fares Khrais
      The case opens in August 2021, as Habib and Shahysta Hassim, husband and wife co-founders of the data labeling company SmartOne, contemplate the strategy of the high growth company. Between 2016 and 2021, SmartOne had kept doubling its size every two years and now,... View Details
      Keywords: Artificial Intelligence; Data Labeling; Entrepreneurship; Strategy; Operations; Business Model; Growth Management; Growth and Development Strategy; AI and Machine Learning; Africa; Madagascar; Europe; France; United States
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      Lakhani, Karim R., Pippa Armerding, Gamze Yucaoglu, and Fares Khrais. "SmartOne: Building an AI Data Business." Harvard Business School Case 622-059, October 2021. (Revised September 2022.)
      • 2021
      • Chapter

      Social Media Companies Should Self-Regulate. Now.

      By: David B. Yoffie, Michael A. Cusumano and Annabelle Gawer
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      Yoffie, David B., Michael A. Cusumano, and Annabelle Gawer. "Social Media Companies Should Self-Regulate. Now." In The Year in Tech 2022: The Insights You Need from Harvard Business Review. HBR Insights Series. Boston: Harvard Business Review Press, 2021.
      • 2021
      • Chapter

      The Economic and Political Effects of Immigration: Evidence from the Age of Mass Migration

      By: Marco Tabellini
      Between 1850 and 1920, during the Age of Mass Migration, more than 30 million Europeans moved to the United States. European immigrants provided ample supply of cheap labor as well as specific skills and know-how, contributing to American economic growth. These... View Details
      Keywords: Age Of Mass Migration; Political Ideology; Political Economy; Assimilation; Immigration; Economics; History; United States
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      Tabellini, Marco. "The Economic and Political Effects of Immigration: Evidence from the Age of Mass Migration." In Oxford Research Encyclopedia of Economics and Finance, edited by Jonathan H. Hamilton. Oxford University Press, 2021. Electronic.
      • 2021
      • Report

      The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

      By: John A. Deighton and Leora Kornfeld
      This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
      Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
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      Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
      • October 2021
      • Case

      Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)

      By: James K. Sebenius and Alex Green
      When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for... View Details
      Keywords: Bargaining; Startups; Negotiation; Contracts; Negotiation Tactics; Entrepreneurship; Business Startups; Strategy; Consumer Products Industry
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      Sebenius, James K., and Alex Green. "Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)." Harvard Business School Case 922-012, October 2021.
      • October 2021
      • Supplement

      Unshrinking the Pie: Desirée Stolar's Negotiation Saga (B)

      By: James K. Sebenius and Alex Green
      When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for... View Details
      Keywords: Bargaining; Startups; Negotiation; Contracts; Negotiation Tactics; Entrepreneurship; Business Startups; Strategy; Consumer Products Industry
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      Sebenius, James K., and Alex Green. "Unshrinking the Pie: Desirée Stolar's Negotiation Saga (B)." Harvard Business School Supplement 922-013, October 2021.
      • Article

      A Novel Framework for Reputation-Based Systems

      By: Jad Esber and Scott Duke Kominers
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      Esber, Jad, and Scott Duke Kominers. "A Novel Framework for Reputation-Based Systems." Future (September 30, 2021).
      • September 2021
      • Supplement

      Christo and Jeanne-Claude: The Art of the Entrepreneur

      By: Rohit Deshpandé and Henry McGee
      The case supplement videos are intended for students to view, along with the written case, before class. View Details
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      Deshpandé, Rohit, and Henry McGee. "Christo and Jeanne-Claude: The Art of the Entrepreneur." Harvard Business School Multimedia/Video Supplement 521-710, September 2021.
      • September 2021
      • Supplement

      Christo and Jeanne-Claude: The Art of the Entrepreneur (B)

      By: Rohit Deshpandé and Henry McGee
      The case supplement videos are intended for students to view, along with the written case, before class. View Details
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      Deshpandé, Rohit, and Henry McGee. "Christo and Jeanne-Claude: The Art of the Entrepreneur (B)." Harvard Business School Multimedia/Video Supplement 521-711, September 2021.
      • September 30, 2021
      • Article

      How to Build a Life: A Profession Is Not a Personality

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: A Profession Is Not a Personality." The Atlantic (September 30, 2021).
      • September 2021
      • Supplement

      Interview with Julio Bruno (Time Out)

      By: Eva Ascarza
      Video supplement for HBS Case No. 520-128. View Details
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      Ascarza, Eva. "Interview with Julio Bruno (Time Out)." Harvard Business School Multimedia/Video Supplement 522-707, September 2021.
      • September 2021
      • Teaching Note

      Merging American Airlines and US Airways (A) and (B)

      By: David G. Fubini, Patrick Sanguineti and Carin-Isabel Knoop
      This teaching note provides recommendations for instructors interested in teaching the cases "Merging American Airlines and US Airways" (A) and (B) (HBS nos. 417-054 and 418-036), including both one-day and two-day teaching options. View Details
      Keywords: Merger Integration; Mergers And Acquisitions
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      Fubini, David G., Patrick Sanguineti, and Carin-Isabel Knoop. "Merging American Airlines and US Airways (A) and (B)." Harvard Business School Teaching Note 422-036, September 2021.
      • September 2021 (Revised October 2021)
      • Teaching Note

      Project Restart: Deciding the Future of English Football

      By: Nour Kteily and Deepak Malhotra
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      Kteily, Nour, and Deepak Malhotra. "Project Restart: Deciding the Future of English Football." Harvard Business School Teaching Note 922-015, September 2021. (Revised October 2021.)
      • September 2021
      • Case

      TAV Airports: Acquiring Almaty International

      By: Juan Alcácer and Esel Çekin
      The case opens in April 2020 with Sani Şener, CEO of TAV Airports, a vertically integrated regional airport operator headquartered in Istanbul, Turkey, and his team discussing the pending acquisition of the Almaty International Airport in Kazakhstan. The company had... View Details
      Keywords: Airports; COVID-19 Pandemic; Strategy; Mergers and Acquisitions; Bids and Bidding; Air Transportation Industry; Central Asia; Turkey
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      Alcácer, Juan, and Esel Çekin. "TAV Airports: Acquiring Almaty International." Harvard Business School Case 722-367, September 2021.
      • September 2021 (Revised March 2024)
      • Case

      Tesla in 2023: 'Electrified' Competition

      By: Eric Van den Steen, Ramon Casadesus-Masanell and Karen Elterman
      Over its 17 years in existence, Tesla had redefined people’s view of electric cars, and in 2020, the company saw its stock rise by more than 700% to became the most valuable carmaker in the world. In December 2020, Tesla celebrated its fifth consecutive quarter of... View Details
      Keywords: Barrier To Entry; Competitive Advantage; Innovation; Tesla; Automotive Industry; Sustainable Competitive Advantage; Values; Vision; Learning By Doing; Economies Of Scale; Electric Vehicle; Scenario Planning; Batteries; Competitive Strategy; Product Positioning; Profit; Competition; Industry Growth; Auto Industry
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      Van den Steen, Eric, Ramon Casadesus-Masanell, and Karen Elterman. "Tesla in 2023: 'Electrified' Competition." Harvard Business School Case 722-375, September 2021. (Revised March 2024.)
      • September 2021 (Revised February 2025)
      • Case

      Haidilao: Changing Your Future with Your Own Hands

      By: Dennis Campbell, Yuan Zou and Shu Lin
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      Campbell, Dennis, Yuan Zou, and Shu Lin. "Haidilao: Changing Your Future with Your Own Hands." Harvard Business School Case 122-031, September 2021. (Revised February 2025.)
      • September 2021 (Revised March 2022)
      • Case

      Katie Couric Media: Landing the First Client

      By: N. Louis Shipley and William R. Kerr
      In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental... View Details
      Keywords: Customer Acquisition; Subscription Model; Entrepreneurship; Business Startups; Media; Customers; Acquisition; Social Issues; Brands and Branding; Media and Broadcasting Industry
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      Shipley, N. Louis, and William R. Kerr. "Katie Couric Media: Landing the First Client." Harvard Business School Case 822-011, September 2021. (Revised March 2022.)
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