Publications
Publications
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- All HBS Web
(16,406)
- Faculty Publications (4,672)
- September 1988 (Revised September 1994)
- Background Note
Note on Process Analysis (Abridged)
By: Roy D. Shapiro
Provides an introductory note to production processes and the use of flow diagrams. View Details
- September 1988 (Revised June 1993)
- Case
Ring Medical
Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details
- August 1988 (Revised January 1992)
- Case
Hewlett-Packard (A): Organizing New Product Sales Channels--1986
By: V. Kasturi Rangan and Joseph G. Finegold
- August 1988 (Revised January 1992)
- Case
Hewlett-Packard (B): Organizing New Product Sales Channels--1987
- August 1988 (Revised February 1992)
- Case
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)
By: V. Kasturi Rangan and Jon Skofic
Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what... View Details
- August 1988 (Revised April 1998)
- Case
IBM 360: Giant as Entrepreneur
By: Joseph L. Bower
Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details
- August 1988 (Revised August 1989)
- Case
Poletown Dilemma, The
By: Thomas R. Piper
Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,... View Details
- May 1988 (Revised November 1990)
- Case
Airbus vs. Boeing (B): The Storm Intensifies
Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm... View Details
Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States
- spring 1988
- Article
Product Market Competition and Managerial Slack
- November 1987
- Background Note
The Magic Matrix: Products and Accounts
Describes an interfunctional approach to product mix management and account selection. The approach uses a matrix of products and accounts. Also describes the concepts and implementation of the approach. View Details
- Article
Managing Across Borders: New Organizational Responses
By: Christopher A. Bartlett and S. Ghoshal
- July 1987
- Case
Altoona Corp.: Computer Products Division
By: Roger E. Bohn and Robert H. Hayes
A relatively small manufacturer of computer memory disks has achieved a major market position through the use of its statistical quality control (SQC) program. It is now expanding the production of a new line of disks and is encountering problems getting the process... View Details
- summer 1987
- Article
Managing Across Borders: New Strategic Requirements
By: Christopher A. Bartlett and S. Ghoshal
- Article
The Product Management Audit: Design and Survey Findings
By: John A. Quelch, Paul Farris and James Olver
- June 1987 (Revised May 1990)
- Case
John Deere Component Works (B)
By: Robert S. Kaplan
Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details
- June 1987 (Revised September 1997)
- Case
Mebel, Doran & Co.
Puts the student in the position of a senior official of a major New York investment bank who discovers that information has leaked to the market on a confidential takeover plan that was being developed by a corporate client. The official has to decide how to deal with... View Details
- June 1987 (Revised August 1988)
- Case
American Bank
By: Robert S. Kaplan
American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of... View Details
- May 1987 (Revised November 1998)
- Case
John Deere Component Works (A)
By: Robert S. Kaplan
The division has recognized the inadequacies of its existing, traditional cost system for estimating product costs. Describes the innovative activity-based system that was developed to more accurately trace overhead costs to individual products. Provides students with... View Details
- April 1987 (Revised May 1987)
- Supplement
Inland Steel Co. Product Policy (H): Fred Lerner--Inventory Planning and Control
By: Benson P. Shapiro and Lawrence B. Levine