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Tools & Services | Information Technology

leaders who make a difference in the world. We ’ re here to help you identify and implement flexible and easy-to-use tools that empower you to teach, learn, and work more effectively every day. Browse our services to discover what you can do when HBS IT is behind you.... View Details

01 Jun 2009
News

Crisis and Creativity

JetBlue, and Ryanair all grew during recessions, as did Charles Schwab, Home Depot, and Trader Joe’s. A second customer hook is affordable indulgence. As consumers pare back, they also need ways to entertain themselves and indulge in... View Details

Keywords: Bhaskar Chakravorti

01 Feb 2000
News

Breaking Down Barriers: The Electronic Wallet

bypass passwords, maintain purchase records from multiple sites, and link to customer service departments. Wallet advocates say that the technology gives consumers greater control, allowing customers more... View Details

Keywords: Judith A. Ross

Web

Influencing Practice | Social Enterprise | Harvard Business School

One of the primary interfaces between the Social Enterprise Initiative and practitioners is through our open enrollment and custom Executive Education programs offered each year. 1_0fzgdmtm Strategic Perspectives In Nonprofit Management... View Details

01 Sep 2008
News

Business Plan Contest Winners

representative on a five-person team that put together EyeViewDigital.com, an up-and-running firm that enables communications between businesses and customers through cutting-edge video technology. View Details

Keywords: awards; Educational Support Services; Educational Services

01 Mar 2005
News

Lighting It Up

used to be a one-season event,” Wilkins noted. “Now most customers want to leave lighting up year-round because it signifies a special event.” Wilkins is excited by the prospect that more American cities may come to look like Hong Kong... View Details

Keywords: lighting; Electric Power Generation, Transmission, Distribution; Utilities

01 Sep 2008
News

Say “Green Cheese”

be shared. Newsweek noted that about three-quarters of Shutterfly’s customers are women because they typically serve as their families’ “chief memories officer.” View Details

Keywords: News, Library, Internet, and Other Services; Information; Printing and Related Support Activities; Manufacturing

26 Jul 2016
First Look

July 26, 2016

Moody’s downgrading the bank’s debt due to rising nonperforming assets. She embarks on a mission to improve the bank’s risk taking and management abilities, ensure uniform customer experience, and encourage greater collaboration among... View Details

Keywords: Sean Silverthorne

May 2024
Supplement

gWorks (B)

By: Richard S. Ruback and Royce Yudkoff

In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details

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27 Apr 2021
Blog Post

There Are No HBS People, Just People Who Happen to Go to HBS

I came. I interned two more summers, and I just knew I’d work there full-time. However, my second summer I brushed shoulders with P&G’s brand team and started to realize I enjoyed customer clinics much more. I wanted more influence on... View Details

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Creating Brand Value - Course Catalog

young upstarts telling new types of stories in authentic ways. Firms are aggressively buying consumers’ brand loyalty at the same time they are firing their customers. Customer relationship management (CRM) investments have failed to... View Details

18 Apr 2005
Research & Ideas

Selling Luxury to Everyone

facials a year. Those services provide the company with a paying focus group from which it can gather feedback on its products. "Our customers are paying us $200 [a facial]; you better believe they give us feedback," he said.... View Details

Keywords: by Julie Jette; Consumer Products

05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

what extent does platform leadership help or hinder the development of such ideas? Do our anti-trust laws adequately address the issue of platform leaders and their behaviors? Platform leadership requires ingenuity, a strong customer... View Details

Keywords: by James Heskett

01 Dec 2002
News

Alumni Honorees Urge Students to Emphasize Ethics

of Starbucks, agreed that ethical actions formed the foundation of good relationships with suppliers, customers, and employees. “An important portion of our customers cares what kind of company we are,” noted Smith. “If they hear we're... View Details

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Launching Tech Ventures - Course Catalog

development. Taking the perspective that a startup is an experimentation machine and that those experiments should cover all facets of the startup’s business model, we will explore six modules: 1. Ideation and Customer Value Proposition... View Details

03 Nov 2022
Op-Ed

Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains

was fair game to chat about. A typical chat might go: Full Stack Engineer: “I’m thinking of moving the ‘Learn More’ button to the bottom right of the home page.” CEO: “Sounds good. What do you think about what that potential customer said... View Details

Keywords: by Julia Austin

11 Jul 2006
First Look

First Look: July 11, 2006

two distinct customer segments. The new format was a departure from Best Buy's winning formula and required adjustments in interactions between various parts of the Best Buy organization, including a new set of segment leaders. Purchase... View Details

Keywords: Sean Silverthorne

04 Oct 2004
Research & Ideas

Start to Measure Your E-commerce Success

potential payoffs of e-commerce investments. Measuring returns on e-commerce projects can be a daunting challenge. Predicting customer behavior is difficult, because using the Web to do business is still relatively new to many businesses... View Details

Keywords: by Marc J. Epstein

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

already-low cost of digital communications declines toward zero, the Web's radical interactivity presents new challenges to marketers, who must now learn how to build and sustain intimate customer relationships on a far larger scale than... View Details

Keywords: by Peter K. Jacobs

17 Aug 2010
First Look

First Look: August 17

Financial Firm." Purchase this note:http://cb.hbsp.harvard.edu/cb/product/311012-PDF-ENG Marketing Analysis Toolkit: Customer Lifetime Value Analysis Thomas Steenburgh, Jill AveryHarvard Business School Note 511-029 View Details

Keywords: Martha Lagace

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