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  • 01 Dec 2017
  • News

The Changing Nature of Research

more data, faster and cheaper, so that we can make better decisions in real time, micro-targeted to a consumer or a patient,” he explains. For her multiyear study, Raffaella Sadun, the Thomas S. Murphy Associate Professor of Business... View Details
  • 01 Jun 2015
  • News

In My Humble Opinion: Priya Paul (OPM 28, 1999)

younger, midmarket hotel consumers in the country’s fastest-growing cities. Cultural norm: “In India, you don’t just socialize on Friday and Saturday. I would say we’re out three or four nights during the week. Restaurants, yes, but there... View Details
Keywords: Julia Hanna
  • 01 Mar 2015
  • News

Fıelds of Gold

receive 8%–15% of the final retail value. Earth2Globe path: Earth2Globe’s model reduces the steps between the farmer and the consumer and ensures a higher-quality product. Saffron is sold to Earth2Globe, which handles export and... View Details
Keywords: April White; Support Activities for Agriculture and Forestry; Agriculture
  • 01 Dec 2006
  • News

2006 MBAs Go to Work

Equity/LBO: 15.4%) (Commercial Banking/Other: 4.1%) Consulting 21.4% Technology/Telecom 5.8% Other Services 5.7% Pharma/Biomedical 4.6% Consumer Products 4.4% Retail 4.3% Other Manufacturing 3.7% Entertainment/Media 3.4%... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2010
  • News

The Father of Modern Advertising

“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t limited to View Details
Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Professional Services
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

prompted a greater demand for food testing in order to verify the authenticity of the claims. Increasing consumer consciousness about food safety and healthfulness: Consumers have high expectations about the... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • Article

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP) and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Complements; Competing Business Models; Co-opetition; Entry; Multi-Sided Platforms; Design; Network Effects; Business Model; Competition; Cooperation
Related
  • April 2010
  • Supplement

Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Heather Beckham
Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Demand and Consumers; Price; Forecasting and Prediction; Investment Return
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  • May 2007
  • Case

Demand and Supply Forecasting at Air Products - Electronics Specialty Materials

Explores the process and inputs behind financial and operational forecasting in the Electronic Specialty Materials unit at Air Products and Chemicals, a global chemical company. The protagonist, John Goldberg, grapples with how to better integrate the two forecasting... View Details
Keywords: Demand and Consumers; Operations; Forecasting and Prediction; Supply and Industry; Finance; Chemical Industry
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  • November 2006 (Revised August 2007)
  • Case

Chongqing Tiandi

By: Arthur I Segel, Nicolas P. Retsinas, Joshua A. Katzin, Nadeem Meghji and Cindy Yan
In late 2000, Vincent Lo, a prominent Hong Kong developer was invited by the Deputy Mayor of Chongqing, China to undertake a major redevelopment of the urban core. Lo had previously successfully developed the landmark Xintiandi retail and entertainment district in... View Details
Keywords: Demand and Consumers; Emerging Markets; Business and Government Relations; Urban Development; Real Estate Industry; Chongqing (municipality, China); Hong Kong
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  • February 2003 (Revised April 2003)
  • Background Note

Note on Staffing in Professional Service Firms

By: Ashish Nanda
This case discusses the problem of balancing demand and supply of professionals within a professional services firm (PSF). It emphasizes how human resources management policies impact supply conditions and how market opportunities determine demand conditions. The case... View Details
Keywords: Demand and Consumers; Balance and Stability; Supply and Industry; Employees; Service Industry
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  • August 2001 (Revised January 2015)
  • Case

SonoSite: A View Inside

By: Clayton Christensen and Jeremy Dann
After its spin-off from one of the world's largest ultrasound makers, Sonosite attempts to popularize a new kind of handheld ultrasound units. Sonosite needs to decide if it should focus on new markets that will value the portability and ease of use of its products, or... View Details
Keywords: Customers; Disruptive Innovation; Product Positioning; Demand and Consumers
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  • 04 Apr 2008
  • What Do You Think?

Who Owns Intellectual Property?

Summing Up Is intellectual property becoming community property? Is a new generation of users and consumers of intellectual property produced by new technologies bringing totally different assumptions and attitudes to bear on its... View Details
Keywords: by Jim Heskett
  • 13 Nov 2000
  • Research & Ideas

Managing to Learn: How Companies Can Turn Knowledge into Action

(Illustration: Dave Cutler) After a decade of extraordinary growth, Nike faced slowing sales in the early 1980s because the normally market-wise company had missed a major turn in the road. Reebok had introduced softer and more comfortable athletic shoes with broad... View Details
Keywords: by Laurie Joan Aron
  • 15 Mar 2021
  • Blog Post

Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza

Be Just One Thing.” Growing up in Peru, Mendoza developed a love of music alongside the quantitative skills that made her succeed in the classroom. She completed her undergraduate degree in Industrial Engineering and found a fit for her interests and abilities within... View Details
  • 17 Oct 2019
  • Blog Post

Being a Mom at Business School

Alice Liu (MBA 2021) is originally from Beijing, China and moved to Canada when she was 11. She went to WashU in St.Louis, and worked in investment banking at J.P. Morgan where she covered technology companies from SF and NYC offices. Alice is starting her own female... View Details
  • 06 Sep 2005
  • Research & Ideas

The Best Place for Retirement Funds

thinking about where to hold them, specifically, inside or outside of tax-deferred accounts. "Getting this decision right can be pretty close to a free lunch," says Bergstresser, who with colleague James Poterba, a professor at MIT's Department of Economics,... View Details
Keywords: by Ann Cullen
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817064-PDF-ENG Harvard Business School Case 217-021 Bayer AG: Bidding to Win Merck's OTC Business Shortly after submitting their best and final offer to acquire Merck's Consumer... View Details
Keywords: by Sean Silverthorne
  • 30 Nov 2016
  • Op-Ed

Where Could More Regulation Help Small Businesses? Online Lending.

players tend to offer. The problem is that lending to small businesses falls through the regulatory cracks, specifically on borrower protections. As a case in point, safeguards such as the Truth in Lending Act afford consumers... View Details
Keywords: by Karen Mills and Brayden McCarthy; Financial Services
  • Fast Answer

FIELD Global Immersion Resources: Argentina

concise keyword and geography keywords in search (ex: mobile Argentina), select "Analysis" tab for full industry reports; Or, go to "Consumers" section in the top bar to brows reports on consumer... View Details