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Show Results For
- All HBS Web
(6,498)
- People (20)
- News (1,262)
- Research (4,342)
- Events (38)
- Multimedia (71)
- Faculty Publications (3,144)
- Web
Once in a Lifetime Opportunities | Social Enterprise | Harvard Business School
over half a million low-income consumers across East Africa. The experience inspired Kasia to pursue a graduate education that would allow her to advance her career within the social sector. “I wanted two things from HBS: a more rounded... View Details
- Web
Industrial Production & Materials - Business & Environment
Confronting Climate Change Industrial Production & Materials Refrigerant gases, cement, and plastic are materials ripe for innovation Industrial activity that produces many of the materials used in commerce, as well as consumer products... View Details
- Web
IFC: Europe; Decarbonization and Sustainable Production - Course Catalog
observe and interact with business leaders engaged in decarbonization including renewable energy production and storage, and sustainable production of industrial and consumer goods. Group presentations on core topics and visit site... View Details
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
You have access to a wider diversity of ideas than you ever had before. But it’s up to the consumer whether to take advantage of that. Facebook and Twitter don’t cause the filter bubble—even though they provide the tools that make it easy... View Details
- January 2010 (Revised March 2013)
- Case
HubSpot: Lower Churn through Greater CHI
By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
Martinez Jerez, F. Asis, Thomas Steenburgh, Jill Avery, and Lisa Brem. "HubSpot: Lower Churn through Greater CHI." Harvard Business School Case 110-052, January 2010. (Revised March 2013.)
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
technology, health and consumer care, and renewable energy. His scope of work to date encompasses the United States, the European Union, Brazil, India, Malaysia, South Korea, Philippines, Canada, and multiple African countries. In our... View Details
Keywords: by Martha Lagace
- August 2022
- Teaching Note
BTS & ARMY
By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
- December 2009 (Revised November 2012)
- Teaching Note
Global Wine War 2009: New World versus Old (TN)
Teaching Note for [910405]. View Details
- March 1998 (Revised March 1999)
- Case
Dell Online
By: V. Kasturi Rangan and Marie Bell
Dell started online commerce for its PCs in 1996, and by 1997 had achieved a sales rate of $3 million a day. The case describes the internal process that led to these dramatic results and poses the question of how the firm should leverage this activity to meet Michael... View Details
Keywords: Consumer Behavior; Market Transactions; Goals and Objectives; Business Processes; Distribution Channels; Internet and the Web; Information Infrastructure; Competitive Advantage; Computer Industry; Retail Industry
Rangan, V. Kasturi, and Marie Bell. "Dell Online." Harvard Business School Case 598-116, March 1998. (Revised March 1999.)
- 13 Apr 2023
- Blog Post
Grolsch Brewing Company: Drink Sustainably
Grolsch Brewery in Enschede, the Netherlands. Highlights: Product and Operational Sustainability Initiatives Sustainable Packaging. One of the most surprising facts we learned at Grolsch is that the average beer bottle in the Netherlands is recycled 25 times. Dutch... View Details
- 01 Mar 2003
- News
Books
Khurana spent The inventor of a patented research method that analyzes consumers’ subconscious thoughts and feelings, HBS professor Gerald Zaltman believes that 95 percent of consumers’ thinking occurs in their unconscious minds. Traditional market research, which... View Details
- 06 Dec 2021
- News
Ink: Talking Shop
specializes in retail turnarounds and transformation. Here, Bines shares a few words about his new book and two other indispensable texts about the trade. The Metail Economy 6 Strategies for Transforming Your Business to Thrive in the Me-Centric View Details
- 19 Feb 2018
- Sharpening Your Skills
Amazoned: Is Any Industry Safe?
Today, Amazon participates in so many industries that it takes a small army of researchers at HBS to track them all: retailing, cloud computing, book stores, grocery stores, digital consumer products, commercial real estate,... View Details
- Web
Baker Old Class Collection | Baker Library | Bloomberg Center | Harvard Business School
York Cotton Exchange’s Daily Market Report , 1871–1923. William B. Dana. Cotton from Seed to Loom: A Hand-book of Facts for the Daily Use of Producer, Merchant and Consumer . New York: W.B. Dana, 1878. William B. Dana. Cotton from Seed to... View Details
- 15 Dec 2024
- News
Agenda: Amanda E/J Morrison (MBA 2014)
dating—all those things—to life in a way that consumers have never experienced before?’” “Julie is a content-first pharmaceutical company; we exist to help bridge the consumer’s understanding of how her body works and how these medicines... View Details
- August 2021
- Supplement
Coats: Supply Chain Challenges: Spreadsheet Supplement
By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
At first blush, the consumer appeal of a business like Groupon seems pretty obvious. The popular deal-of-the-day Internet start-up sells vouchers to restaurants, spas, and other local businesses at major markdowns--and who wouldn't want... View Details
Keywords: by Carmen Nobel
- 2018
- Working Paper
Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.
By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
Guo, Xiaojia, Kenneth C. Lichtendahl Jr., and Yael Grushka-Cockayne. "Quantile Forecasts of Product Life Cycles Using Exponential Smoothing." Harvard Business School Working Paper, No. 19-038, October 2018. (Darden Business School Working Paper, No. 2805244, July 2016.)
- May 2010
- Teaching Note
Toward Golden Pond (TN) (A) and (B)
By: Nicolas P. Retsinas and Griffin James
Teaching Note for [210045] and [210046]. View Details
- Fast Answer
Television: overview & ratings
film and television. S&P NetAdvantage: Publishes a "Broadcasting & Cable" industry report (also see "Movies and Home Entertainment") eMarketer: Coverage on how people are consuming television. For... View Details