Publications

April 2001
Supplement

Acer America: Development of the Aspire

By: Christopher A. Bartlett

Consists of five segments. Segment 1 shows Culver and Pai discussing the tensions between Taiwan and the United States and the resulting performance problems with Aspire; Segment 2 features Culver and Shih describing the changes Acer made as a result of the problems... View Details

Keywords: Digital Marketing; Transformation; Forecasting and Prediction; Marketing Strategy; Outcome or Result; Problems and Challenges; Information Infrastructure; Internet and the Web; Computer Industry; Taiwan; United States

25 Aug 2014
HBS Case

Starbucks Reinvented

He also cited the company's rapid expansion and the potential "commoditization" of the Starbucks brand. "[W]e desperately need to look into the mirror and realize it's time to get back to the core and make the changes... View Details

Keywords: by Julia Hanna; Food & Beverage

2012
Working Paper

Putting Integrity into Finance: A Purely Positive Approach

By: Werner Erhard and Michael C. Jensen

We summarize our new positive theory of integrity that has no normative content, and argue that there are large gains from putting integrity into finance—into both the theory and practice of finance. We define integrity as being whole and complete and unbroken. We... View Details

Keywords: Finance; Ethics; Theory; Practice; Change

SSRN

January 2018
Teaching Note

Still Leading (B1): Hon. Bob McDonald—Profiting from Purpose

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

This case is included in the Still Leading series, which is part of an opening series of cases used in the Advanced Leadership Initiative at Harvard University. This case can also be taught as a standalone case as it is rich with many key leadership lessons that fall... View Details

Keywords: Leadership; Personal Development and Career; Values and Beliefs; Transition

3:30 PM – 4:30 PM EST, 25 Feb 2021
Virtual Programming

Books@Baker: Frank Cespedes

Sales is changing, but the practical impact of selling e-commerce, big data, artificial intelligence, and other megatrends is often misunderstood, says Harvard Business School Professor Frank Cespedes, author of Sales Management That Works: How to Sell in a World That... View Details

04 Sep 2001
Research & Ideas

Is Government Just Stupid? How Bad Decisions Are Made

hold these positions? Do they strike you as wise? Near-Pareto improvements include policy changes that create vast benefits for some and comparatively trivial losses for others. —From "You Can't Enlarge the Pie” We will argue that... View Details

Keywords: by Max H. Bazerman, Jonathan Baron & Katherine Shonk

11 Nov 2013
Working Paper Summaries

Increased Speed Equals Increased Wait: The Impact of a Reduction in Emergency Department Ultrasound Order Processing Time

Keywords: by Jillian Berry Jaeker, Anita L. Tucker & Michael H. Lee; Health

Web

Negotiation, Organizations & Markets Faculty - Faculty & Research

Edward H. Chang Assistant Professor of Business Administration Katherine B. Coffman Piramal Associate Professor of Business Administration Francesca Gino Professor of Business Administration (Administrative Leave) Amit Goldenberg... View Details

October 2013 (Revised January 2016)
Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery

As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details

Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States

Research Summary

Do Appearances Matter? The Impact of EPS Accretion and Dilution on Stock Prices

There is a widespread concern among practitioners and corporate managers that transactions which result in changes in future earnings-per-share (EPS) have real effects on stock prices, irrespective of whether these changes reflect differences in future cash flows. As... View Details

2019
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 13 Platform Systems vs. Step Processes—The Value of Options and the Power of Modularity

By: Carliss Y. Baldwin

This is the first chapter in Part 3. Its purpose is to contrast the value structure of platform systems with step processes from a technological perspective. I first review the basic technical architecture of computers and argue that every computer is inherently a... View Details

Keywords: Platform Systems; Step Processes; Computer Architecture; Modularity; Information Technology; Digital Platforms

SSRN

Read Now

February 2013 (Revised February 2013)
Case

Wayne Ferrari: iAutomation at a Crossroads

By: Jim Sharpe and Michael Norris

Wayne Ferrari has bridged the gap between being an independent entrepreneur and a "professional manager." After selling his business to a Private Equity (PE) firm, Ferrari takes on the role of CEO and with their support implements a roll-up strategy to attain growth... View Details

Keywords: Entrepreneurial Management; Entrepreneurial Organizations; Leveraged Buyouts; Roll-up; Career Planning; Acquisitions; Pricing; Pricing Policies; Pricing Strategy; Pricing Structure; Acquisition; Entrepreneurship; Private Equity; Distribution; Integration; System; Electronics Industry; Distribution Industry; United States

March 2011 (Revised December 2012)
Case

Demand Media

By: John Deighton and Leora Kornfeld

Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details

Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry

2009
Report

State of the Region Report 2009: Boosting the Top of Europe

By: Christian H.M. Ketels

The 2009 State of the Region Report, the sixth in this series of annual evaluations of competitiveness and cooperation across the Baltic Sea Region, provides a perspective on the radical change in the economic climate of the Region over the last year. The Report puts... View Details

Keywords: Economic Growth; Financial Crisis; Macroeconomics; Competitive Strategy; Cooperation; Baltic Countries; European Union

March 2018 (Revised January 2020)
Supplement

STRIVR (B): Moving into the Enterprise

By: Rajiv Lal and Scott Johnson

STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been... View Details

Keywords: Strivr; Virtual Reality; Soft Skills; Hard Skills; VR; Applications and Software; Market Entry and Exit; Business Strategy; Training; Sports; Technology Industry; Education Industry; United States

May 1993 (Revised March 1995)
Case

PEPSI: The Indian Challenge

On November 9, 1987, the Government of India's Project Approval Board approved PepsiCo's second proposal to enter the country. The package that had been approved differed substantially, however, from the one that Pepsi and its local partners had proposed more than a... View Details

Keywords: Joint Ventures; Business and Government Relations; Food and Beverage Industry; United States; India