New Product Launch - Publications - Faculty & Research

17 Jun 2011
HBS Case

KFC’s Explosive Growth in China

dark meat only, to the disappointment of many an American tourist) was served at a Beijing KFC in 1987, the number of KFCs in China has grown to over 3,000, in 650 cities, with one new restaurant opened a day. "If I could have... View Details

Keywords: by Maggie Starvish; Food & Beverage

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Dean Nitin Nohria | About

course and the introduction of online courses; expansion of the School’s intellectual agenda through research projects, new initiatives, and Global Research Centers; creating a more inclusive community with the establishment of the Race,... View Details

09 Apr 2024
Research & Ideas

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

For almost four years, Omar Asensio and his colleagues have been studying the impact of federal energy programs on low-income neighborhoods. The intersection of technology—artificial intelligence, in particular—and public policy has long been an area of focus for... View Details

Keywords: by Glen Justice

November 1978 (Revised December 1979)
Case

Federal Express (C)

The Marketing Director for Federal Express, a fast growing freight airline specializing in small packages, must select a strategy to achieve a big sales increase for one of the company's services. First he must decide on the relative emphasis to place between... View Details

Keywords: Product Marketing; Sales; Air Transportation Industry; Service Industry; United States

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05 Jun 2020
Research & Ideas

How Anchor Investors Help Impact Funds Succeed

investor is the first investor to commit capital to a new fund. Anchor investors can have an important influence on a fund’s ability to raise meaningful amounts of capital; our interviews suggest that an early endorsement by a respected... View Details

Keywords: by Sean Silverthorne; Financial Services

01 Feb 1999
News

Too Much of a Good Thing?

- too much product (and too much production capability) chasing too few buyers - is hardly a new phenomenon. As a factor in market capitalism, overcapacity has been recognized... View Details

Keywords: Garry Emmons

24 Feb 2009
First Look

First Look: February 24, 2009

organizations. One set of activities shown to improve organizational learning of new work practices is learn-how. Learn-how refers to learning activities that combine experimentation, adaptation-in-use, and staff participation (e.g., dry... View Details

Keywords: Martha Lagace

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

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Courses - Private Capital Project

Courses Courses Executive Education Courses Foundations of Private Equity and Venture Capital The Foundations of Private Equity and Venture Capital course is structured for individuals new to the sector, covering the initiation of View Details

21 Jun 2022
HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

launched Slack in 2014 as a work-team communications tool he hoped would be an “email killer,” as he put it. Slack made it easy for new customers to use, with a three-click signup and a bot driven by... View Details

Keywords: by Lane Lambert; Information Technology; Technology

08 Nov 2011
First Look

First Look: Nov. 8

functions under affine cost functions. We first characterize the equilibrium behavior of this class of models in the case where each product in the market is sold by a separate, independent firm, and customers share a common income level.... View Details

Keywords: Sean Silverthorne

March 1997 (Revised December 1999)
Case

Alden Products, Inc.--European Manufacturing

By: Robert H. Hayes

The European organization of Alden Products, Inc. is contemplating a doubling of unit sales over the next ten years. Their largest plant, located in Holland, was set up 25 years earlier to supply all demands of the EEC countries on the continent. It has since expanded... View Details

Keywords: Production; Growth Management; Factories, Labs, and Plants; Strategic Planning; Performance Capacity; Business Strategy; Netherlands; Europe

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18 Dec 2017
Op-Ed

Why Employers Must Stop Requiring College Degrees For Middle-Skill Jobs

Credit: Pixsooz American companies have a problem. Over the past decade, they have begun to demand a bachelor’s degree in hiring workers for jobs that traditionally haven’t required one. This uptick in credentialing, or “degree inflation,” rested on the belief that... View Details

Keywords: by Joseph Fuller

20 Feb 2008
First Look

First Look: February 20, 2008

groups: (1) a treatment group that receives all DrumNet services, (2) a treatment group that receives all DrumNet services except credit, or (3) a control group. After one year, DrumNet services led to an increase in production of... View Details

Keywords: Martha Lagace

11 Jan 2022
Research & Ideas

Feeling Seen: What to Say When Your Employees Are Not OK

Maybe it goes without saying that the past two years have been stressful for employees. But new research suggests managers should say it anyway. That’s because verbally acknowledging someone else’s feelings, especially negative ones, can... View Details

Keywords: by Pamela Reynolds

Blog

Is AI Coming for Your Job?

experts perform their work. Yes, certain tasks can be completed correctly and completely by AI, but for those types of tasks we will see something like the Industrial Revolution, where people's jobs changed, and they were able to use new... View Details

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Historical Data & Sources - Business History

Organization of the United Nations, Yearbook of Food and Agricultural Statistics , various years Institut International d’Agriculture, Annuaire International de Statistique Agricole , various years. Notes: United States coffee production... View Details

28 Mar 2012
What Do You Think?

Are Factory Jobs Important to the Economy?

new employment, given the need for significant productivity improvement necessary to reverse the outflow of manufacturing activity from a developed economy. Peter Hogan reminded us that "manufacturers' share... View Details

Keywords: by James Heskett; Manufacturing

17 Sep 2021
Research & Ideas

The Trial of Elizabeth Holmes: Visionary, Criminal, or Both?

after dropping out of Stanford University, knew the product didn’t deliver while she solicited new business and investments. Defense attorneys say Holmes “believed” in the revolutionary blood-testing device... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Biotechnology; Technology; Medical Devices & Supplies

April 2001 (Revised July 2001)
Case

Verge Software (A)

By: Dorothy A. Leonard and Elizabeth Kind

Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's... View Details