Publications

19 Jul 2004
Research & Ideas

Why Innovations Sit on the Shelf

For the most part, this requires management to look closely at the roles of various parts of the business and alter the way employees interact. Increasing the pace of business innovation almost always... View Details

Keywords: by Michael Beer, Russell Eisenstat & Derek Schrader

February 1987 (Revised February 2000)
Case

Polysar Limited

By: Robert L. Simons

Canada's largest chemical company produces and markets butyl rubber in two divisions, each treated as a profit center. The new plant in the North American Division operates below capacity resulting in a significant volume variance and an operating loss. The European... View Details

Keywords: Loss; Profit; Financial Management; Volume; Performance Capacity; Financial Statements; For-Profit Firms; Market Participation; Chemical Industry; Rubber Industry; Canada

18 Nov 2014
First Look

First Look: November 18

capital to pay fixed and variable costs affects choices firms make regarding export entry and operations, and, as a consequence, influence aggregate trade patterns. Financial... View Details

Keywords: Sean Silverthorne

18 Sep 2007
First Look

First Look: September 18, 2007

gives firms discretion to manage impairments. We test this argument in a sample of firms with market indications of impairment (firms with book goodwill View Details

Keywords: Martha Lagace

February 5, 2009
Comment

In Praise of Marketing

By: John A. Quelch

Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details

Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning

Read Now

October 1996
Teaching Note

International Sourcing at Intercon TN

By: Roy D. Shapiro and Marie-Therese M. Flaherty

Teaching Note for (9-688-055). View Details

Keywords: Multinational Firms and Management; Supply Chain; Selection and Staffing; Business Subsidiaries; Production; Manufacturing Industry; Japan

16 Dec 2013
News

Ford 'Lifers' Get Second Chance as CEO Readies Exit

Keywords: Ford Motors; automotive industry; Mark Fields; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

22 Mar 2017
Research & Ideas

What's the Ideal Frequency for a Sales Quota?

spend more than $800 billion annually on those efforts. Sales compensation plans are at the center of all this activity, the primary tool managers use to motivate and incentivize salespeople. Sales reps feed... View Details

Keywords: by Carmen Nobel

October 2023
Case

JPMorgan Chase in Paris

By: Joseph L. Bower, Dante Roscini, Elena Corsi and Michael Norris

In 2019, Daniel Pinto, President and COO of JPMorgan Chase, has to make a recommendation to the bank’s Chairman and CEO, Jamie Dimon, about where to physically locate the bank’s European trading operations after Brexit takes effect in 2020. The decision-making process... View Details

Keywords: Change Management; Banks and Banking; Financial Markets; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Decisions; Banking Industry; Europe; European Union; France; United Kingdom; Paris

September 1996 (Revised March 1999)
Case

EMDICO (B)

By: John A. Quelch

Supplements the (A) case. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia

September 1991 (Revised January 1992)
Case

Citibank (A): European Strategy

By: Michael Y. Yoshino

Keywords: Banks and Banking; Multinational Firms and Management; International Finance; Corporate Strategy; Banking Industry; Europe

Find at Harvard

13 Aug 2024
Research & Ideas

Why Companies Shouldn't Delay Software Updates—Even After CrowdStrike's Flaw

More than half of organizations at risk The authors found one somewhat encouraging result: About half the firms fix severe vulnerabilities within a year and routinely make it to the “frontier” of updates,... View Details

Keywords: by Jay Fitzgerald; Technology; Information Technology; Computer; Web Services

July 1993 (Revised June 2000)
Case

Harlequin Romances-Poland (A)

By: John A. Quelch

Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details

Keywords: Globalized Firms and Management; Brands and Branding; Publishing Industry; Poland