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Show Results For
- All HBS Web
(6,239)
- People (10)
- News (1,107)
- Research (4,396)
- Events (30)
- Multimedia (6)
- Faculty Publications (2,908)
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- August 2008 (Revised November 2015)
- Supplement
Yataro Iwasaki: Founding Mitsubishi (B)
By: Geoffrey G. Jones, Masako Egawa and Mayuka Yamazaki
This brief (B) case documents the fate of Mitsubishi and the shipping company NYK after the death of Yataro Iwasaki in 1885. The case supplements case 808-158, “Yataro Iwaski: Founding Mitsubishi (A).” View Details
Jones, Geoffrey G., Masako Egawa, and Mayuka Yamazaki. "Yataro Iwasaki: Founding Mitsubishi (B)." Harvard Business School Supplement 809-038, August 2008. (Revised November 2015.)
- 01 Jun 2006
- News
Surviving Success
capitalist with whom Cirne partnered, was the same person who later asked him to step aside as CEO. “That relates to some research I’m doing now that I call ‘Rich vs. King,’ ” says Wasserman. “In making his early decisions about how to run the company, Cirne can be... View Details
- July 2024
- Case
Freelancer, Ltd.
By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina Cohodes
Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details
Keywords: Freelancers; Labor Markets; Internet and the Web; Digital Platforms; Corporate Entrepreneurship; Human Capital; Change Management; Globalized Firms and Management; Employment; Global Range; Employment Industry
Stanton, Christopher, Karim R. Lakhani, Jin Hyun Paik, and Nina Cohodes. "Freelancer, Ltd." Harvard Business School Multimedia/Video Case 823-706, July 2024.
- 05 Jun 2007
- First Look
First Look: June 5, 2007
available to its customer-facing employees. In the spring of 2003, Bankinter introduced an Excel-based program called the Mortgage Simulator that helped branch managers calculate the price of a mortgage and... View Details
Keywords: Martha Lagace
- December 2019 (Revised June 2024)
- Supplement
The Dutch East India Company in 1612 (B)
By: Lynn S. Paine and Giuseppe Dari-Mattiacci
The case relates the decision made in the A case and what happened in the aftermath. View Details
Keywords: Corporate Governance; Globalized Firms and Management; Organizational Structure; Laws and Statutes; Financial Markets; Business and Shareholder Relations; Business and Government Relations; Business History; Shipping Industry; Netherlands
Paine, Lynn S., and Giuseppe Dari-Mattiacci. "The Dutch East India Company in 1612 (B)." Harvard Business School Supplement 320-048, December 2019. (Revised June 2024.)
- 30 Sep 2014
- First Look
First Look: September 30
enterprise in management and organization research, the lack of a cohesive knowledge base in this area is concerning. In this chapter, we propose that the underdevelopment of the attendant research... View Details
Keywords: Sean Silverthorne
- September 2006 (Revised June 2007)
- Case
3i Group plc: May 2006
By: G. Felda Hardymon and Ann Leamon
Since 2004, Philip Yea, the first outsider ever to lead 3i Group, one of Europe's largest publicly listed private equity firms, has been trying to help the far flung organization become more of a streamlined partnership even as it functions around the globe. As he... View Details
Keywords: Private Equity; Globalized Firms and Management; Alignment; Partners and Partnerships; Public Ownership; Employees; Goals and Objectives; Financial Services Industry
Hardymon, G. Felda, and Ann Leamon. "3i Group plc: May 2006." Harvard Business School Case 807-006, September 2006. (Revised June 2007.)
- July 1993 (Revised June 2000)
- Case
Harlequin Romances-Poland (A)
By: John A. Quelch
Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details
Quelch, John A., and Nathalie Laidler. "Harlequin Romances-Poland (A)." Harvard Business School Case 594-017, July 1993. (Revised June 2000.)
Harold S. Geneen
Geneen diversified International Telephone and Telegraph through acquiring shares of companies ranging from the Sheraton Hotel Chain to the Hartford Insurance Company. Geneen grew his firm from $765 million... View Details
Keywords: Communications
- 24 Apr 2007
- First Look
First Look: April 24, 2007
807-126 PRG-Schultz will run out of cash within a couple of months unless the new CEO can reduce costs and restructure the company's debt. PRG was the dominant market leader in the audit recovery industry. The industry consisted of View Details
Keywords: Sean Silverthorne
- 01 Mar 2008
- News
Lessons from Private Equity
firms are the management arsenals of many public companies — strategic due diligence, blueprints for action, tying compensation to performance — but they are not applied with sufficient consistency, rigor,... View Details
- April 1996
- Case
Shanghai Volkswagen
Volkswagen and Shanghai Sedan, have developed a joint venture to build western-quality autos in China. Having developed a supplier network capable of delivering quality components, the company now faces a need to expand capacity (demanding rapid expansion of their... View Details
Keywords: Globalized Firms and Management; Management Practices and Processes; Joint Ventures; Operations; Performance Capacity; Manufacturing Industry; Auto Industry; Germany; China
Upton, David M., and Diane Long. "Shanghai Volkswagen." Harvard Business School Case 696-092, April 1996.
- 10 Jul 2000
- Research & Ideas
Entrepreneurship in Europe
push into other countries more quickly. "Building a functioning multinational firm is a huge challenge. There are many that underestimate it." A strong rise in both venture capital View Details
Keywords: by Kenneth Liss
- January 2010 (Revised November 2012)
- Teaching Note
Genzyme's CSR Dilemma: How to Play its HAND (TN)
Teaching Note for [910407]. View Details
- October 2016
- Supplement
24 Hour Fitness (B): Ownership Changes, 2005–2016
By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; California; San Francisco
Wells, John R., and Gabriel Ellsworth. "24 Hour Fitness (B): Ownership Changes, 2005–2016." Harvard Business School Supplement 717-423, October 2016.
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
for a second-mover to challenge a first-mover. A: Firefox and Camino claim only a small market share, and those users are on the tech-savvy end of the user spectrum. In particular for Mac-centric browsers,... View Details
- 23 Apr 2020
- Research & Ideas
This Crisis Loan Program Preserved Jobs—and Made Money
As the US Congress prepares to replenish its Paycheck Protection Program for small businesses, questions still linger: Do guaranteed loans for small businesses work in the long term? Who wins? Employees? Businesses? Taxpayers? The answer appears to be yes for all... View Details
- 23 Jun 2016
- Op-Ed
Brexit: Should Britain Stay or Go?
Multinational Banking 1830-1990, and Professor of Management Practice Dante Roscini, who held top leadership roles in the capital markets units of Goldman Sachs, Merrill Lynch,... View Details
Keywords: by Geoffrey G. Jones & Dante Roscini
- 08 Apr 2008
- First Look
First Look: April 8, 2008
companies from the eighteenth century to the present day. During the Industrial Revolution, British merchants established overseas branches which became major trade intermediaries and subsequently engaged in foreign direct investment.... View Details
Keywords: Martha Lagace