Filter Results:
(11,645)
Show Results For
- All HBS Web
(11,645)
- People (96)
- News (4,060)
- Research (4,325)
- Events (80)
- Multimedia (226)
- Faculty Publications (2,715)
Show Results For
- All HBS Web
(11,645)
- People (96)
- News (4,060)
- Research (4,325)
- Events (80)
- Multimedia (226)
- Faculty Publications (2,715)
- February 2014
- Article
Gender Differences in Willingness to Guess
We present the results of an experiment that explores whether women are less willing than men to guess on multiple-choice tests. Our test consists of practice questions from SAT II subject tests; we vary whether a penalty is imposed for a wrong answer and the salience... View Details
Keywords: Behavioral Decision Making; Microeconomic Behavior; Education Systems; Behavior; Decision Choices and Conditions; Gender; Economics
Coffman, Katherine Baldiga. "Gender Differences in Willingness to Guess." Management Science 60, no. 2 (February 2014): 434–448.
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
video game consoles, for example) or the complete name change approach (Nintendo's Nintendo 64, GameCube, Wii). The professors conducted a series of experiments to determine when and why each approach made... View Details
Keywords: by Carmen Nobel
- July 2024
- Article
Acceptance of Automated Vehicles Is Lower for Self than Others
By: Stuti Agarwal, Julian De Freitas, Anya Ragnhildstveit and Carey K. Morewedge
Road traffic accidents are the leading cause of death worldwide for people aged 2–59. Nearly all deaths are due to human error. Automated vehicles could reduce mortality risks, traffic congestion, and air pollution of human-driven vehicles. However, their adoption... View Details
Agarwal, Stuti, Julian De Freitas, Anya Ragnhildstveit, and Carey K. Morewedge. "Acceptance of Automated Vehicles Is Lower for Self than Others." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 269–281.
- Web
Japan - Global
welcomed over 100 attendees, offering them the unique opportunity to gain insights directly from a panel of local alumni. The panelists shared their experiences about the transformative MBA program, life at HBS, View Details
- 14 Sep 2021
- Blog Post
Top 5 Myths About HBS
the class experience really goes a long way in making it supportive rather than competitive. “Only extroverts can thrive in the HBS classroom” Cyril: It's definitely a big myth. And I will say to the... View Details
- Teaching Interest
Overview
Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details
- 12 Jan 2022
- Blog Post
How I Spent My HBS 2+2 Deferral: Cecil Alfaro-Mora
extracurricular activities and very enriching internship experiences made for a solid story to tell, one I felt confident and proud to portray in an HBS application. How long... View Details
- 26 Aug 2024
- Blog Post
HBS Lingo 101
cold calls a student to open up the case. Students never know which day or class they will be cold-called in! This has become such a cornerstone of the HBS experience that there is now a Cold Call Podcast. CPD: CPD is the Career View Details
- 29 Nov 2022
- Research & Ideas
Is There a Method to Musk’s Madness on Twitter?
reaction of advertisers today is more of a prelude to what might happen in the future. So far, we haven’t seen that many structural changes to the business yet, and the changes and View Details
- Web
A New Vision – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections
for the sake of a goal like productivity, the actual conditions of power tend to disappear from view. But by having plunged into the experience of organizational life and then reflected on the meaning of it,... View Details
- 2011
- Chapter
Prospective Codes Fufilled: A Potential Neural Mechanism of Will
By: Thalia Wheatley and Christine E. Looser
One of my few shortcomings is that I can’t predict the future.
Lars Ulrich, Metallica.
Lars Ulrich was right and wrong. He was right in the way we most often think about the future—as a long stretch of time during which multiply... View Details
Lars Ulrich, Metallica.
Lars Ulrich was right and wrong. He was right in the way we most often think about the future—as a long stretch of time during which multiply... View Details
Keywords: Free Will; Neuroscience; Responsibility; Prospection; Forecasting and Prediction; Science; Cognition and Thinking
Wheatley, Thalia, and Christine E. Looser. "Prospective Codes Fufilled: A Potential Neural Mechanism of Will." Chap. 13 in Conscious Will and Responsibility: A Tribute to Benjamin Libet, edited by Walter Sinnott-Armstrong and Lynn Nadel, 146–158. New York: Oxford University Press, 2011.
- March 2022
- Article
How Much Does Your Boss Make? The Effects of Salary Comparisons
By: Zoë B. Cullen and Ricardo Perez-Truglia
The vast majority of the pay inequality in an organization comes from differences in pay between employees and their bosses. But are employees aware of these pay disparities? Are employees demotivated by this inequality? To address these questions, we conducted a... View Details
Keywords: Salary; Inequality; Managers; Career Concerns; Pay Transparency; Wages; Equality and Inequality; Perception; Behavior
Cullen, Zoë B., and Ricardo Perez-Truglia. "How Much Does Your Boss Make? The Effects of Salary Comparisons." Journal of Political Economy 130, no. 3 (March 2022): 766–822.
- April 2012
- Article
Teamwork on the Fly
By: Amy C. Edmondson
In a fast-paced and ever-changing business environment, traditional teams aren't always practical. Instead, companies increasingly employ teaming: gathering experts in temporary groups to solve problems they may be encountering for the first and only time. This... View Details
Keywords: Teaming; Cross-functional Integration; Organizational Learning; Groups and Teams; Experience and Expertise; Interpersonal Communication; Projects; Social and Collaborative Networks; Competency and Skills; Learning
Edmondson, Amy C. "Teamwork on the Fly." Harvard Business Review 90, no. 4 (April 2012).
- 26 Apr 2022
- Book
What Does Your Business Stand For? Why Building Trust Starts with Purpose
heartbreaking. And to understand firsthand what it meant for a child’s life prospects to finally have glasses—well, that was amazing. This experience stood out years later as one of the most powerful moments... View Details
Keywords: by Ranjay Gulati
- August 2018
- Supplement
Garanti Payment Systems: Digital Transformation Strategy (B)
By: Shelle M. Santana and Esel Çekin
Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage... View Details
Keywords: Loyalty Programs; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Bank; Banking; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital; Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation
Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (B)." Harvard Business School Supplement 519-015, August 2018.
- April 2017
- Teaching Note
Golden Rule
By: Andrew Wasynczuk
Jim Golden wants to radically change how catastrophic trucking accident lawsuit claims are handled by his trucking company. He wants to “do the right thing” for both the claimant and his company. Golden is a former litigator with 16 years of experience defending... View Details
- January 1997 (Revised December 1999)
- Case
OXO International
By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch
OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details
Keywords: Entrepreneurship; Supply Chain Management; Production; Design; Ownership; Business Startups; Acquisition; Consumer Products Industry; Asia; New York (city, NY); Connecticut
Bowen, H. Kent, Marilyn Matis, and Sylvie Ryckebusch. "OXO International." Harvard Business School Case 697-007, January 1997. (Revised December 1999.)
- 2019
- Working Paper
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Harvard Business School Working Paper, No. 14-020, September 2013. (Revised December 2019. Forthcoming at Marketing Science.)
- 25 Jul 2006
- First Look
First Look: July 25, 2006
Working PapersA Gentler Capitalism: Black Business Leadership in the New South Africa Authors:Linda A. Hill and Maria T. Farkas Author's Abstract Through her efforts to recruit, hire, and develop minority... View Details
Keywords: Sean Silverthorne