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  • 23 Apr 2012
  • Research & Ideas

How to Brand a Next-Generation Product

video game consoles, for example) or the complete name change approach (Nintendo's Nintendo 64, GameCube, Wii). The professors conducted a series of experiments to determine when and why each approach made... View Details
Keywords: by Carmen Nobel
  • September–October 2024
  • Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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  • January 1997 (Revised December 1999)
  • Case

OXO International

By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch
OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details
Keywords: Entrepreneurship; Supply Chain Management; Production; Design; Ownership; Business Startups; Acquisition; Consumer Products Industry; Asia; New York (city, NY); Connecticut
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  • Forthcoming
  • Article

An AI Method to Score Celebrity Visual Potential from Human Faces

By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing
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  • 15 Oct 2018
  • Research & Ideas

Shaky Business: How Handshakes Win Negotiations

handshake today seen as a mere formality or does it still serve an important purpose in modern society? He joined with HBS Professor Francesca Gino, Juliana Schroeder of Berkeley’s Haas School of Business, and Jane Risen of Chicago’s... View Details
Keywords: by Michael Blanding
  • Teaching Interest

Overview

By: Jeffrey J. Bussgang

Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details

  • 26 Aug 2024
  • Blog Post

HBS Lingo 101

cold calls a student to open up the case. Students never know which day or class they will be cold-called in! This has become such a cornerstone of the HBS experience that there is now a Cold Call Podcast. CPD: CPD is the Career View Details
  • May 11, 2020
  • Article

Steer Your Family Businesses Through an Unplanned Transition

By: Josh Baron and Nick Di Loreto
In a perfect world, family businesses will transition leadership from one generation to the next along a predictable and well-planned process — whether that’s determined within the business, the ownership group, or the family itself — passing the baton after years of... View Details
Keywords: Transition; Planning; Family Business; Management Succession
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  • September–October 2020
  • Article

Managing Churn to Maximize Profits

By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
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  • 2011
  • Chapter

Prospective Codes Fufilled: A Potential Neural Mechanism of Will

By: Thalia Wheatley and Christine E. Looser
One of my few shortcomings is that I can’t predict the future.
Lars Ulrich, Metallica.

Lars Ulrich was right and wrong. He was right in the way we most often think about the future—as a long stretch of time during which multiply... View Details
Keywords: Free Will; Neuroscience; Responsibility; Prospection; Forecasting and Prediction; Science; Cognition and Thinking
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  • Article

Choosing Between Lotteries: Remarkable Coordination Without Communication

By: Yoella Bereby-Meyer, Simone Moran, Brit Grosskopf and Dolly Chugh
The current research examines tacit coordination behavior in a lottery selection task. Two hundred participants in each of three experiments and 100 in a fourth choose to participate in one of two lotteries, where one lottery has a larger prize than the other.... View Details
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  • Profile

Maha Malik

View Video Born and raised in Islamabad by two parents actively involved in the public sphere—her mother worked at the Ministry of Labor and Manpower, her father at the World Bank—Maha Malik (MPP/MBA 2019)... View Details
Keywords: Consulting; Financial Services
  • Web

Leadership Fellows | Social Enterprise | Harvard Business School

ONE YEAR. ONCE IN A LIFETIME. HARVARD BUSINESS SCHOOL The Leadership Fellows program is a once-in-a-lifetime opportunity for a select group of graduating students to experience high-impact management positions in nonprofit View Details
  • 30 May 2024
  • News

How to Have Effective Conversations

bring him problems, he would move too quickly to solutions and often fail to pick up on what they were really trying to tell him about their challenges. He was a professional communicator, he thought; he needed to get better at this. That... View Details
  • 9 AM – 5 PM EST, 12 Feb 2022
  • Virtual Programming

31st Women In Business Conference: Building a Successful Life

We are thrilled to invite you to the 31st Annual Dynamic Women in Business Conference. The conference provides an exciting opportunity to forge new connections while learning from the experiences of all our speakers and each other. The theme of the conference is... View Details
  • September 2019 (Revised February 2020)
  • Teaching Note

Commonwealth Bank of Australia: Unbanklike Experimentation

By: Ryan W. Buell and Leslie K. John
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Commonwealth Bank of Australia: Unbanklike Experimentation (619-018). In August 2017,... View Details
Keywords: Transparency; Experimentation; Banks and Banking; Credit Cards; Customer Focus and Relationships; Competitive Strategy; Banking Industry; Australia
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  • Career Coach

Alejandro Maldonado

Alejandro (HBS '08) has spent most of his career in the areas of direct investing and strategy, with a recent focus on human capital leadership and development. He has had View Details
Keywords: Consulting; Education; Emerging Markets; Investment Banking; Financial Services (All); Private Equity; Financial Services (All); Social Enterprise; Impact Investing; Financial Services (All)
  • 2019
  • Working Paper

Managing Churn to Maximize Profits

By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Related
  • 06 Oct 2003
  • Research & Ideas

The Problem with Hedge Funds

fund for management. For a percentage of the assets managed, or a percentage of the investors' gain, the bank places investors' money in other funds for management. The fee the investor pays the bank is for expertise the investor lacks in... View Details
Keywords: by D. Quinn Mills
  • 12 Jan 2022
  • Blog Post

How I Spent My HBS 2+2 Deferral: Cecil Alfaro-Mora

extracurricular activities and very enriching internship experiences made for a solid story to tell, one I felt confident and proud to portray in an HBS application. How long... View Details