Consumers - Publications - Faculty & Research

20 May 2020
Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

multiple sectors were managing through crisis, while building his own business acumen. Post HBS, Surette rejoined Parthenon for four years focusing on education and consumer goods consulting. Then when it came time to make another move,... View Details

05 May 2017
News

Barnes & Noble Names Demos Parneros CEO

Demos Parneros (AMP78, 2010), who had been working as Barnes & Noble’s COO for the last five months, has been named the booksellers new CEO. A story in the New York Times details the company’s recent struggles, which includes everything from executive turnover to... View Details

31 Jan 2012
First Look

First Look: Jan. 31

increases demand by seven percentage points. Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Authors:Andrew Gershoff, Ran Kivetz, and Anat Keinan Publication:Journal of View Details

Keywords: Sean Silverthorne & Carmen Nobel

Fast Answer

Making Markets

how are their products or services failing the market? Reviews & Roundups: Search Yelp, Amazon, Consumer Reports, Wirecutter, etc. Hubspot has additional suggestions. Capital IQ Financials/ratios and news;... View Details

17 Dec 2015
News

Conducting Research That Influences Practice

is a fourth-year student in Marketing, one of eight doctoral programs offered by HBS. In addition to her research on consumer empowerment, she is pursuing coursework that includes the required Business Education of Scholars and Teachers... View Details

01 Jun 2023
News

The Exchange: The Tech Leader’s Tightrope

Leadership and Corporate Accountability (LCA),” recalls McGee. They ultimately decided to focus on Apple, because of the company’s emphasis on consumer privacy, and their 2016 case, “Apple: Privacy vs. Safety,” addressed the federal... View Details

Keywords: Jen McFarland Flint; Justice, Public Order, and Safety Activities; Government

15 Jun 2021
News

Case Study: Inside Story

partners who demonstrate that they can move quickly and help Saga learn, while also experimenting with digital D2C marketing that can be rapidly iterated. —Chad Laurans (MBA 2006), CEO and cofounder of SimpliSafe Yes and Yes Word of mouth is everything for a View Details

Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information

18 Feb 2014
First Look

First Look: February 18

To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers View Details

Keywords: Sean Silverthorne

March 2011 (Revised October 2011)
Case

If We Ran the World

By: Hanna Halaburda, Radka Dohnalova and Aldo Sesia

Cindy Gallop launched IfWeRanTheWorld (IWRTW) in February 2010, as what the tech world called minimum viable product, in order to real-world test Gallop's "business of the future" concept while development was ongoing. IWRTW was conceived to bring together human good... View Details

Keywords: Business Model; Outcome or Result; Growth and Development Strategy; Decision Choices and Conditions; Network Effects

Citation

Educators

Purchase

Article

Network Effects in the Governance of Strategic Alliances

We argue that the stock of prior alliances between participants in the biotechnology sector forms a network that serves as a governance mechanism in interfirm transactions. To test how this network substitutes for other governance mechanisms, we examine how equity... View Details

Keywords: Network Effects; Governance; Strategy; Alliances; Stocks; Market Transactions; Equity; Mortgages; Biotechnology Industry

Citation

Find at Harvard

Fast Answer

Music & Activism: Market Research Resources

including industry revenue, top selling musicians, album downloads, and consumer spend. Google Trends - How to Explore Results by Region Find web search trends by... View Details

16 Feb 2022
News

Holding Business to Account

many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details

28 Sep 2015
Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

And many are jumping in without doing their homework to determine the distinct financial needs of consumers in the countries they are targeting. “Successful operators deal with the unique circumstances of countries to provide a product... View Details

Keywords: by Dina Gerdeman; Financial Services; Telecommunications

18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

alter significantly how people think about the company, its products, and the brand. US consumers have not had a high-quality perception of GM brands over the past few decades. Although driven in part by the company's missteps, the... View Details

Keywords: by Staff; Auto

25 Jul 2006
First Look

First Look: July 25, 2006

developed countries. Large emerging economies with little inward FDI include India and Turkey, despite the relaxation over the last two decades of the restrictions imposed on foreign firms between 1950 and 1980. This working paper explores why Unilever, the Anglo-Dutch... View Details

Keywords: Sean Silverthorne

02 May 2023
Blog Post

Sustainability Career Advice from the Career & Professional Development Office

Hillary Mann is a Corporate Relations Director in the Career and Professional Development Office covering Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability. She enjoys helping students and alumni... View Details

11 Mar 2014
Research & Ideas

Book Excerpt: ’Entrepreneurship and Multinationals’

organizations. This book makes the case that the role of business needs to be more centrally incorporated into narratives explain the making of the modern world. Broadly, it explores a number of key questions. Were entrepreneurs and firms architects, co-architects, or... View Details

Keywords: Re: Geoffrey G. Jones

10 Apr 2014
Blog Post

HBS FIELD 2 - A good sneak-peek into consulting

its way of working: We had to solve a problem in limited time and therefore they made sure that we had access to all the resources we needed. Small meeting with the chief of marketing? Of course! Problems in understanding technology? Let’s ask the relevant engineers.... View Details

Keywords: Consulting

01 Oct 1998
News

Beyond the Numbers

Robinson in 1986 as assistant controller for their international consumer businesses, including bank cards and retail banking. His first task, he recalls, was to "take a look around and advise my boss what his group should be doing... View Details

Keywords: Eileen K. McCluskey

22 Oct 2013
News

Pulling the Plug

audience bursts into applause, he delivers his key pitch: Just think about all the wires coming off things like TVs, he says. "Imagine if you can get rid of 'em." Finally untethering consumers from their wall sockets and their... View Details

Keywords: Francis Storrs; Telecommunications; Information; Electric Power Generation, Transmission, Distribution; Utilities; Management, Scientific, and Technical Consulting Services; Professional Services

Publications