Publications

2023
Book

Research Handbook on Digital Strategy

By: Carmelo Cennamo, Giovanni Battista Dagnino and Feng Zhu

This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely... View Details

Keywords: Digital Strategy

10 Dec 2021
Research & Ideas

Truth Be Told: Unpacking the Risks of Whistleblowing

which rewards whistleblowers who report fraud against the federal government with a percentage of the money recovered. “We need to understand the costs,” explains Heese, “and how to empower the people who have important information to... View Details

Keywords: by April White

December 1994 (Revised September 1996)
Case

Cementownia Odra (A)

The Polish government is privatizing Cementownia Odra, a cement firm. Tomasz Budziak, a team leader, is negotiating on behalf of the Polish Ministry of Privatization. Hans-Hugo Miebach, owner of a German cement company, has made an attractive offer; a deal hinges on... View Details

Keywords: Contracts; Negotiation; Privatization; Construction Industry; Germany; Poland

05 Jul 2022
What Do You Think?

Have We Seen the Peak of Just-in-Time Inventory Management?

years, information technology contributed to more complete knowledge about inventory status as well as more dependable transport. Both made a strategy with less safety stock more viable. The result, of... View Details

Keywords: by James Heskett; Manufacturing; Shipping; Transportation

May 2010
Article

Bye Bye Bundles: The Unbundling of Music in Digital Channels

By: Anita Elberse

Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details

Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Information Industry; Information Industry

August 2002 (Revised December 2002)
Case

AOL Europe vs. Freeserve (A)

By: David B. Yoffie and Mary Kwak

AOL Europe must decide how to respond to Freeserve, a free Internet Service Provider (ISP) that has signed up 1.6 million British customers in its first six months. After becoming the leading ISP in the United States, AOL has formed a joint venture with Bertelsmann to... View Details

Keywords: Competition; Internet; Web Services Industry; Web Services Industry; France; Germany; United Kingdom; United States

August 2022
Exercise

Joy4Home Brands: Pricing Matters

By: Elie Ofek, Oded Koenigsberg and Marco Bertini

Joy4Home Brands, the maker of novel houseware items, was gearing up for its launch. The company would be introducing two lines: kitchenware products and storage containers. The initial go-to-market plan called for a direct to consumer (DTC) channel strategy. While... View Details

Keywords: DTC; Pricing Decisions; B2B; Product Marketing; Product Launch; Marketing Strategy; Business Model; Opportunities; Consumer Products Industry

18 Apr 2011
Research & Ideas

It’s Not Nagging: Why Persistent, Redundant Communication Works

move their projects forward more quickly and smoothly than those who are not. Neeley's research evolved out of an ethnography of managers' use of technology used to persuade their team members to meet their deliverables on time and on... View Details

Keywords: by Kim Girard

2020
Working Paper

Is Accounting Useful for Forecasting GDP Growth? A Machine Learning Perspective

By: Srikant Datar, Apurv Jain, Charles C.Y. Wang and Siyu Zhang

We provide a comprehensive examination of whether, to what extent, and which accounting variables are useful for improving the predictive accuracy of GDP growth forecasts. We leverage statistical models that accommodate a broad set of (341) variables—outnumbering the... View Details

Keywords: Big Data; Elastic Net; GDP Growth; Machine Learning; Macro Forecasting; Short Fat Data; Accounting; Economic Growth; Forecasting and Prediction; Analytics and Data Science

SSRN

Read Now

March 2001 (Revised April 2001)
Case

MiCRUS: Activity-Based Management for Business Turnaround

By: Robert S. Kaplan, Jonathan B. Schiff and Stanley Abraham

MiCRUS is a new company, spun off from IBM as a joint venture between IBM and Cirrus Logic to produce semiconductor wafers at world-class costs for its two parent companies. The senior management team needs to overcome the bureaucratic, internally focused culture that... View Details

Keywords: Activity Based Costing and Management; Cost Management; Semiconductor Industry

Find at Harvard

September 1977 (Revised June 1984)
Case

Meeting of the Overhead Reduction Task Force

By: John J. Gabarro and James G. Clawson

Outlines events leading up to a meeting of a six-person task force which has been assigned to reduce overhead costs at a major manufacturing company. History of the company, and backgrounds of all the task force members are presented. Raises the following questions and... View Details

Keywords: Conflict Management; Cost Management; Cooperation; Planning; Manufacturing Industry

February 2007 (Revised May 2008)
Supplement

Bancaja: Developing Customer Intelligence (B)

In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it... View Details

Keywords: Customer Relationship Management; Credit Cards; Analytics and Data Science; Knowledge Use and Leverage; Marketing Strategy; Banking Industry; Spain

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

study by Michael Luca, Harvard Business School’s Lee J. Styslinger III Associate Professor of Business Administration, in collaboration with Susan Athey, the economics of technology professor at Stanford Graduate School of Business;... View Details

Keywords: by Scott Van Voorhis; Technology; Technology

22 Sep 2008
Research & Ideas

The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies

of the intriguing findings from our analysis is that electronic and face-to-face interactions are near perfect complements. In other words, people talk to the very same people they e-mail. As electronic collaboration technologies further... View Details

Keywords: by Sarah Jane Gilbert

Research Summary

Overview

By: Ethan S. Bernstein

I have spent my career studying novel talent management practices and their effect on collaboration and performance. My core research focuses on two interrelated organizational trends that have become salient in the 21st century: workplace transparency (who gets to... View Details

June 2001 (Revised September 2011)
Case

PepsiCo's Bid for Quaker Oats (A)

By: Carliss Y. Baldwin and Leonid P Sudakov

Throughout 1999, PepsiCo closely tracked several potential strategic acquisitions. In the fall of 2000, it appeared that the right moment for an equity-financed acquisition had arrived. At this time, PepsiCo management decided to initiate confidential discussions with... View Details

Keywords: Mergers and Acquisitions; Private Equity; Stock Shares; Negotiation; Strategy; Valuation; Food and Beverage Industry

July 2014
Article

Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows

By: David H. Solomon, Eugene F. Soltes and Denis Sosyura

We show that media coverage of mutual fund holdings affects how investors allocate money across funds. Controlling for fund performance, fund holdings with high past returns attract extra flows only if these stocks were recently featured in major newspapers. In... View Details

Keywords: Prejudice and Bias; Media; Investment Funds; Financial Services Industry