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  • All HBS Web  (4,551)
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  • 01 Apr 1996
  • News

Stewards of the Seventh Generation

plopped down on his white-suited bottom and coaxed the store owner to drag him several yards by the ankles. When the audacious Johnson jumped up to proudly display a pristine backside, the owner declared, "I'll buy some!" Samuel C. Johnson, the fourth generation member... View Details
Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb
  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

not doing this to increase our sales ... or our profits." Our sample cases have exhibited remarkable correlation between altruistic drives and family companies. From an ethical point of view, it is to be expected that individuals... View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team
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