Publications

January 2014 (Revised April 2025)
Supplement

The PGA Tour (E)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States

17 Jul 2017
News

‘The Wisdom of Finance’, by Mihir Desai

August 2019
Case

Humanistic Capitalism at Brunello Cucinelli

By: Francesca Gino and Gary Pisano

This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues... View Details

Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values and Beliefs; Human Resources; Management; Business Model; Policy; Behavior; Growth and Development Strategy; Luxury; Italy

November 1994
Case

Dow Corning and the Breast Implant Controversy (A)

By: Willis M. Emmons III, Monica Brand and Greg Keller

In early 1994, Dow Corning Corp. debates whether to participate in a proposed $4.2 billion product liability settlement. Specifically, the firm must decide whether to contribute $2 billion to end a class action suit filed by women suffering from connective tissue... View Details

Keywords: Safety; Ethics; Health Disorders; Government Legislation; Crime and Corruption; Legal Liability; Risk and Uncertainty; Business Strategy; Communication Strategy; Lawsuits and Litigation; Health Industry; Beauty and Cosmetics Industry

January 2014 (Revised April 2025)
Supplement

The PGA Tour (C)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States

September 2010 (Revised October 2010)
Case

HBS Class of 2009: All Talk As They Prepare to Walk?

By: Rakesh Khurana, Nitin Nohria and Dalia Rahman

Max Anderson, HBS Class of 2009, founded the MBA Oath Initiative. The oath was a voluntary pledge "to create value responsibly and ethically." Anderson and a team of students and faculty worked to launch the first MBA Oath Ceremony conducted on campus during Harvard... View Details

Keywords: Business Education; Higher Education; Values and Beliefs; Leadership; Corporate Social Responsibility and Impact; Social Issues; Value Creation; Education Industry; Massachusetts

13 Dec 2014
News

The openness revolution

November 2019 (Revised June 2020)
Case

Shiseido Acquires Drunk Elephant

By: Jill Avery

On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details

Keywords: Personal Care; Startup; Brand Equity; Brand Valuation; Brand Value; Brand Storytelling; Brand Management; Brands and Branding; Valuation; Marketing; Marketing Strategy; Mergers and Acquisitions; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Consumer Products Industry; United States; Japan

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

Often overlooked in essays on leadership is the role of the organization's measurement and management system. Effective leaders, however, know that measurement and management... View Details

Keywords: by Robert S. Kaplan & David P. Norton

04 Jun 2025
News

Slice of Life

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. In 2018, Bill Crawford (MBA 2006) founded Righteous Slice, a pizza restaurant in Rexburg, Idaho that has been steadily earning critical acclaim. It has... View Details

05 Jul 2018
News

Independent Streak: Against the odds, small book stores are on the rise

May 2009 (Revised November 2010)
Case

Depreciation at Delta Air Lines: The "Fresh Start"

By: William J. Bruns Jr.

In estimating depreciation for accounting purposes, Delta Air Lines has changed its assumptions about aircraft lifespan and residual values four times in the last thirty years or so. In the most recent changes, Delta adopted fair value accounting as part of its fresh... View Details

Keywords: Accounting Policies; Accounting Procedures; Depreciation; Bankruptcy; Cost Accounting; Financial Reporting; Insolvency and Bankruptcy; Policy; Air Transportation Industry

14 Dec 2007
News

Mapping out the environment

Article

Developing a Digital Mindset: How to Lead Your Organization into the Age of Data, Algorithms, and AI

By: Tsedal Neeley and Paul Leonardi

Learning new technological skills is essential for digital transformation. But it is not enough. Employees must be motivated to use their skills to create new opportunities. They need a digital mindset: a set of attitudes and behaviors that enable people and... View Details

Keywords: Machine Learning; AI; Information Technology; Transformation; Competency and Skills; Employees; Technology Adoption; Leading Change; Digital Transformation

January 1999 (Revised March 2004)
Case

AMB Consolidation, The

By: William J. Poorvu and Daniel J. Rudd

Anne Shea, assistant vice president at the Curators' Fund (The Fund), is responsible for investing roughly $80 million in real-estate assets. Less than three years ago, Anne invested $40 million into a commingled fund run by AMB Institutional Realty Advisors, Inc., a... View Details

Keywords: Private Ownership; Conflict of Interests; Industry Structures; Property; Investment; Public Ownership; Real Estate Industry