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  • 11 Jul 2019
  • Blog Post

Meet the MBA Class of 2020

Google, Facebook, Asian Institute of Management, Procter & Gamble HBS ACTIVITIES Digital Initiative Student Advisory Board Enrico Ferrari “REAL SUCCESS COMES FROM EMPOWERING OTHERS. I AM NO ONE ON MY OWN.” HOME REGION Carpi, Italy... View Details
  • 05 Jul 2021
  • What Do You Think?

Do Companies Really Need Chief Experience Officers to Know Their Customers?

products and services? Does it take a CXO to remind us of that? Do we really need CXOs? What do you think? Share your thoughts in the comments below. References: Clayton M. Christenson and Michael E. Raynor, The Innovator’s Solution: Creating and Sustaining View Details
Keywords: by James Heskett
  • Web

2024 Reunion Presentations - Alumni

will also explore implications of these changes for investing. Digital Platforms: The Business Model of the 21st Century Professor David Yoffie + More Info - Slides – Less Info - Slides Digital platforms have become the most successful... View Details
  • 13 Oct 2009
  • Research & Ideas

7 Lessons for Navigating the Storm

their organizations as they emerge from the crisis. Coming out of a crisis, the market never looks the same as it did going in. Leaders should see this as an opportunity to reshape the market to play to their strengths, while shedding their weaknesses. While others are... View Details
Keywords: by Martha Lagace
  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

marketing to gather, catalogue, analyze, and share such information as current sales rates, customer response to new initiatives, competitive activity, and marketing communication literature including brochures, proposals, and presentations. Companies have found View Details
Keywords: by Benson Shapiro

    Experimentation Works: The Surprising Power of Business Experiments

    * Top 10 Technology Books of 2020 (Forbes)
    * 10 Best Business Books of 2020 (Inc. Magazine)
    * Top Shelf Pick of Best Business Books 2020: Technology & Innovation (Strategy + Business)
    * 9 Best Business Books for 2020... View Details

    • 04 Jun 2009
    • Working Paper Summaries

    Can a Continuously-Liquidating Tontine (or Mutual Inheritance Fund) Succeed where Immediate Annuities Have Floundered?

    Keywords: by Julio J. Rotemberg; Financial Services
    • Teaching Interest

    Negotiation

    By: Kevin P. Mohan

    Managerial success requires the ability to negotiate. Whether you are forging an agreement with your suppliers, trying to ink a deal with potential customers, raising money from investors, managing a conflict inside your firm, or resolving a dispute that is headed... View Details

    • Research Summary

    Unintended Consequences of Fundraising Tactics

    Charity fundraisers use a variety of methods to increase donations, with three of the most common being matching funds, seed money, and thank you gifts. Field experiments have shown that matching funds (Eckel and Grossman, 2008) and seed money (List and Lucking-Reiley,... View Details
    • Research Summary

    Research

    The founding and expansion of new firms is central to innovation and economic growth, but the determinants of a new idea’s success are difficult to ascertain. The decision to form a new firm and its ultimate outcome are impacted by ownership structure, financing... View Details

    • 03 May 2010
    • Research & Ideas

    What Is the Future of MBA Education?

    such as investment banking. Consequently, many companies are actively discouraging their best young people from leaving lower-level positions for business school, arguing that their odds of success are actually better if they stay at the... View Details
    Keywords: by Martha Lagace; Education
    • Research Summary

    Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"

    If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread... View Details
    • 2020
    • Working Paper

    Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

    By: Eva Ascarza
    The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
    Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
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    • 2009
    • Working Paper

    Do Friends Influence Purchases in a Social Network?

    By: Raghuram Iyengar, Sangman Han and Sunil Gupta

    Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

    Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
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    • 27 Jul 2012
    • News

    How to Be Effective in the Global Economy and the Boardroom: CFOs Offer Lessons Learned on the Journey

    • January 2014 (Revised April 2025)
    • Supplement

    The PGA Tour (B)

    By: Ramon Casadesus-Masanell and Cole Magrath

    In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

    Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
    Related
    • December 2013 (Revised April 2025)
    • Case

    The PGA Tour (A)

    By: Ramon Casadesus-Masanell and Cole Magrath

    In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

    Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Competition; Adaptation; Monopoly; Globalization; Sports; Business Strategy; Sports Industry; United States
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    • 2007
    • Text Book

    Teaching the Moral Leader: A Literature-Based Leadership Course

    By: Sandra J. Sucher

    This book is a comprehensive, practical manual to help instructors integrate moral leadership in their own courses, drawing from the experience and resources of the Harvard Business School course "The Moral Leader," an MBA elective taken by thousands of HBS students... View Details

    Keywords: Competency and Skills; Curriculum and Courses; Moral Sensibility; Body of Literature; Books; Leadership; Personal Development and Career
    Related
    • 31 Jul 2013
    • Working Paper Summaries

    Learning from Double-Digit Growth Experiences

    Keywords: by Eric D. Werker
    • January 2014 (Revised April 2025)
    • Supplement

    The PGA Tour (F)

    By: Ramon Casadesus-Masanell and Cole Magrath

    In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

    Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
    Related