Publications

10 May 2023
News

Alumna Snags an Emmy

Smith Cochrane (right) accepts the Emmy with her colleague German Cheung Smith Cochrane (right) accepts the Emmy with her colleague German Cheung Kathryn Smith Cochrane’s (MBA 2016) recent Emmy award win didn’t have the anticipatory stress of the ones you see on TV.... View Details

Keywords: Arts, Entertainment; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

January 2016 (Revised May 2016)
Supplement

IKEA in Saudi Arabia (B)

By: Karthik Ramanna, Jerome Lenhardt and Marc Homsy

Supplements the (A) case. View Details

Keywords: Corporate Values; Islam; Multinationals; Globalization; Leadership; Equality and Inequality; Multinational Firms and Management; Religion; Organizational Culture; Gender; Consumer Products Industry; Saudi Arabia; Sweden

September 2023
Teaching Note

Roche: ESG and Access to Healthcare

By: George Serafeim

Teaching Note for HBS Case No. 123-075. In May 2022, Roche Group, one of the largest healthcare companies in the world, hosted its first ESG investor event focused exclusively on its efforts to impact access to healthcare. While Roche had recently set an ambitious goal... View Details

Keywords: ESG; Access To Care; Healthcare; Healthcare Access; Innovation; Social Impact; Affordable; Health Care and Treatment; Innovation and Invention; Product Development; Resource Allocation; Corporate Social Responsibility and Impact; Health Industry

March 2020
Teaching Note

Transforming Hindustan Unilever

By: Krishna G. Palepu

Keywords: Change Management; Transformation; Leading Change; Performance Improvement; Consumer Products Industry; India

March 2000 (Revised April 2001)
Case

eFrenzy, Inc. (A)

By: Marco Iansiti and Nicole Tempest

Details how to design, launch, and scale a rapidly growing Internet venture. Focuses on the challenges and opportunities involved in leveraging a network of partners. View Details

Keywords: Corporate Entrepreneurship; Business Growth and Maturation; Internet and the Web; Product Development; Business or Company Management; Problems and Challenges; Information Technology Industry; United States

and business managers to achieve sound products and a culture of management that fosters brutal honesty and integrity. CA earned revenues of over $5 billion and net income of... View Details

Keywords: Services

03 Mar 2017
News

Big Blue’s Big Bet

that we’re smart in the things we’re attacking, and to try to solve real-world problems that make an impact.” Watson General Manager David Kenny (MBA 1986) adds: “The tech sector tends to reward short-term thinking.” But Watson is... View Details

Keywords: Paul Kix; illustrations by Dan Page

13 May 2013
Blog Post

Alumni: Where are they now? Featuring Fereshteh…

at HBS, I was offered an entrepreneurial position as the Client Relations & Business Analysis Manager for the Canada & Bermuda Region. In this role, I was able to learn about the retail business from a merchandising and client... View Details

Keywords: Consumer Products / Retail

01 Dec 2013
News

Faculty Q&A: Playing the Hits

entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details

Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services

Article

Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies

By: Robert Seamans and Feng Zhu

Organizational structures are increasingly complex. In particular, more firms today operate as multi-sided platforms. In this paper, we study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that... View Details

Keywords: Platform Strategy; Repositioning; Cost-cutting; Intra-firm Learning; Multi-Sided Platforms; Cost Management; Product Positioning; Organizational Structure; Competitive Strategy; Knowledge Acquisition; Journalism and News Industry

Find at Harvard

February 2014 (Revised August 2014)
Case

3D Systems

By: Karim R. Lakhani and David Lane

In late 2013, Rajeev Kulkarni needed to decide how best to facilitate the emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application... View Details

Keywords: 3D Printing; Business Ecosystems; 3D Systems; Growth and Development Strategy; Marketing Strategy; Copyright; Two-Sided Platforms; Product Development; Customization and Personalization; Manufacturing Industry

October 1973 (Revised May 1983)
Case

Zenith Radio Corp. (A)

By: Robert H. Hayes

Provides an analysis of capital investment (new plant and equipment), production, and operations management. View Details

Keywords: Management; Capital; Investment; Production; Infrastructure

01 Dec 2007
News

A Call to Innovation

much as 80 percent of gross domestic product flows from the introduction of new technologies. But at the end of the day (and that end may be arriving sooner rather than later, the book suggests), Kao concedes that the rise in... View Details

Keywords: Sean Silverthorne; Management; Management; Management; Management; Management

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

induced about 12 percent of the pharmaceutical market to buy that way. Once that was done, it was comparatively straightforward to use the same inducements to persuade people who had Web access to do that over the Internet, saving the cost of telemarketing centers. Q:... View Details

Keywords: by Martha Lagace; Consumer Products; Consumer Products

April 1985
Supplement

Cleveland Twist Drill: Jim Bartlett, Video

By: Richard G. Hamermesh and Daniel F. Muzyka

Presents a question and answer session with Jim Bartlett, president of Cleveland Twist Drill. Edited into three parts. Bartlett provides additional insights into the case situation and also describes subsequent events at the company. View Details

Keywords: Management Teams; Corporate Strategy; Policy; Consumer Products Industry; Consumer Products Industry

August 1998 (Revised June 2000)
Case

FairMarket, Inc.: Where Buyers and Sellers Connect

By: Lynda M. Applegate, Jack Wieland and Chad M. M Raube

On February 20, 1997, FairMarket, an Internet-based business-to-business auction site, was launched. CEO, founder Scott Randall, drew on his experience building Internet businesses at NECX Direct, Yahoo, and Internet Shopping Network to build his business. This case,... View Details

Keywords: Business Startups; Debates; Entrepreneurship; Growth and Development; Growth Management; Management Style; Product Launch; Multi-Sided Platforms; Problems and Challenges; Information Technology; Information Technology Industry; Web Services Industry