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      Product Development StrategyRemove Product Development Strategy →

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      • April 1991 (Revised November 1993)
      • Supplement

      Cat Fight in the Pet Food Industry (D)

      By: David J. Collis
      Describes important developments in the pet food industry in 1989, 1990, and 1991, focusing on competitive dynamics among the industry's major players. View Details
      Keywords: Competition; Food and Beverage Industry
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      Collis, David J. "Cat Fight in the Pet Food Industry (D)." Harvard Business School Supplement 391-197, April 1991. (Revised November 1993.)
      • March 1991
      • Case

      Bell and Edison (B)

      By: Steven C. Wheelwright
      Keywords: Product Development; Technology
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      Wheelwright, Steven C. "Bell and Edison (B)." Harvard Business School Case 691-101, March 1991.
      • March 1991 (Revised May 1991)
      • Case

      Charles Schwab: Financial Advisors Service

      By: Steven C. Wheelwright
      Keywords: Product Development; Innovation and Invention; Financial Services Industry
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      Wheelwright, Steven C. "Charles Schwab: Financial Advisors Service." Harvard Business School Case 691-072, March 1991. (Revised May 1991.)
      • March 1991 (Revised December 1994)
      • Case

      Marks and Spencer Ltd. (B)

      By: Cynthia A. Montgomery
      Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details
      Keywords: Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States
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      Montgomery, Cynthia A. "Marks and Spencer Ltd. (B)." Harvard Business School Case 391-090, March 1991. (Revised December 1994.)
      • March 1991 (Revised April 1995)
      • Case

      IBP and the U.S. Meat Industry

      By: David J. Collis and Nancy Donohue
      IBP, the largest U.S. beef and pork processor, is facing deteriorating earnings and undertakes a fundamental strategic review in 1990. Having grown from its founding in 1961 to its current position as a low cost, innovative producer of boxed beef, and more recently... View Details
      Keywords: Business or Company Management; Product; Competition; Business Earnings; Geography; Vertical Integration; Corporate Strategy; Food and Beverage Industry; United States
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      Collis, David J., and Nancy Donohue. "IBP and the U.S. Meat Industry." Harvard Business School Case 391-006, March 1991. (Revised April 1995.)
      • 1991
      • Book

      Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

      By: K. B. Clark and T. Fujimoto
      Keywords: Product Development; Performance; Globalization; Auto Industry
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      Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School Press, 1991.
      • February 1991
      • Teaching Note

      Mod IV Product Development Team, Teaching Note

      By: Anne Donnellon and Joshua D. Margolis
      Teaching Note for (9-491-030). View Details
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      Donnellon, Anne, and Joshua D. Margolis. "Mod IV Product Development Team, Teaching Note." Harvard Business School Teaching Note 491-086, February 1991.
      • February 1991 (Revised April 1991)
      • Case

      Zenith and High-Definition Television--1990

      By: Benjamin Gomes-Casseres, David B. Yoffie and Heather A. Hazard
      Describes Zenith's strategy in HDTV and high resolution monitors. Includes overview of HDTV industry with profiles of major competitors worldwide and policies of U.S., Japanese, and European governments. Focuses on competition over standards setting, industrial policy,... View Details
      Keywords: Corporate Governance; Standards; Production; Corporate Strategy; Customization and Personalization; Electronics Industry; Technology Industry
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      Gomes-Casseres, Benjamin, David B. Yoffie, and Heather A. Hazard. "Zenith and High-Definition Television--1990." Harvard Business School Case 391-084, February 1991. (Revised April 1991.)
      • January 1991
      • Case

      Volkswagen of America: Audi 5000 (A)

      By: Stephen A. Greyser
      Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
      Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
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      Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
      • January 1991 (Revised March 1992)
      • Case

      USA Today

      By: Robert L. Simons
      USA Today is a national newspaper struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers--the Friday... View Details
      Keywords: Strategy; Competitive Advantage; Management Analysis, Tools, and Techniques; Managerial Roles; Forecasting and Prediction; Growth and Development Strategy; Risk Management; Labor and Management Relations; Organizational Change and Adaptation; Risk and Uncertainty; Journalism and News Industry; United States
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      Simons, Robert L. "USA Today." Harvard Business School Case 191-004, January 1991. (Revised March 1992.)
      • January 1991 (Revised April 1995)
      • Case

      Cooper Industries' Corporate Strategy (A)

      By: David J. Collis
      Describes the development of a successful corporate strategy based on the acquisition and subsequent consolidation of low-technology manufacturing companies. Starting with a company history and discussion of current business segments, the case goes on to detail the... View Details
      Keywords: Value Creation; Corporate Strategy; Acquisition; Manufacturing Industry
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      Collis, David J. "Cooper Industries' Corporate Strategy (A)." Harvard Business School Case 391-095, January 1991. (Revised April 1995.)
      • 1991
      • Article

      High Performance Product Development in the World Auto Industry

      By: K. B. Clark
      Keywords: Product; Research and Development; Auto Industry
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      Clark, K. B. "High Performance Product Development in the World Auto Industry." International Journal of Vehicle Design 12, no. 2 (1991): 105–131.
      • December 1990
      • Case

      Allen-Bradley's ICCG: Repositioning for the 1990s

      By: Nitin Nohria
      Allen-Bradley's Industrial Computer and Communication Group (ICCG) underwent a period of rapid transformation in the 1980s, instituting a wide array of innovations from product development to information systems. In 1990 the Ohio-based group announced a major... View Details
      Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Culture; Business Organization; Problems and Challenges; Information Technology Industry
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      Nohria, Nitin. "Allen-Bradley's ICCG: Repositioning for the 1990s." Harvard Business School Case 491-066, December 1990.
      • December 1990 (Revised December 1993)
      • Case

      Australian Paper Manufacturers (A)

      By: David M. Upton and Joshua D. Margolis
      Describes a company which has broken an unwritten cordial agreement amongst the three Australian paper manufacturers to split the domestic market three ways by market segment. The company invades another's "territory" with advanced technology, quality, and,... View Details
      Keywords: Agreements and Arrangements; Production; Information Technology; Ethics; Situation or Environment; Product Development; Segmentation; Expansion; Financial Strategy; Pulp and Paper Industry; Australia
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      Upton, David M., and Joshua D. Margolis. "Australian Paper Manufacturers (A)." Harvard Business School Case 691-041, December 1990. (Revised December 1993.)
      • 1990
      • Manual

      Instructor's Manual for Strategic Management in Developing Countries

      By: J. E. Austin and T. Kohn
      Keywords: Developing Countries and Economies; Management; Strategy
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      Austin, J. E., and T. Kohn. Instructor's Manual for Strategic Management in Developing Countries. New York: Free Press, 1990.
      • November 1990 (Revised June 1991)
      • Case

      American Airlines (A): Strategy in the 1990s

      By: Jay W. Lorsch and Gary W. Loveman
      American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge... View Details
      Keywords: Expansion; Air Transportation; Cost Management; Customer Focus and Relationships; Growth and Development Strategy; Air Transportation Industry; United States
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      Lorsch, Jay W., and Gary W. Loveman. "American Airlines (A): Strategy in the 1990s." Harvard Business School Case 491-044, November 1990. (Revised June 1991.)
      • November 1990 (Revised November 1991)
      • Case

      Time Inc. and New Magazine Development

      By: David J. Collis and Nancy Donohue
      Looks at the magazine development at Time Inc. in light of the growing dominance of the video group and the modern management of the 1980s. Highlights the firm's magazine development during 1989. View Details
      Keywords: Growth and Development; Management; Product; Segmentation; Publishing Industry
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      Collis, David J., and Nancy Donohue. "Time Inc. and New Magazine Development." Harvard Business School Case 391-110, November 1990. (Revised November 1991.)
      • November 1990 (Revised April 1999)
      • Case

      General Motors: Packard Electric Division

      By: Steven C. Wheelwright
      Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details
      Keywords: Business Divisions; Cost; Management Style; Product Design; Product Development; Production; Projects; Groups and Teams; Conflict and Resolution; Technology; Auto Industry
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      Wheelwright, Steven C. "General Motors: Packard Electric Division." Harvard Business School Case 691-030, November 1990. (Revised April 1999.)
      • November 1990 (Revised May 1994)
      • Case

      Microsoft Corp.: Office Business Unit

      By: Marco Iansiti
      Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details
      Keywords: Communication Strategy; Cost Management; Business or Company Management; Time Management; Product Development; Programs; Projects; Information Infrastructure; Applications and Software; Information Technology Industry
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      Iansiti, Marco. "Microsoft Corp.: Office Business Unit." Harvard Business School Case 691-033, November 1990. (Revised May 1994.)
      • 1990
      • Book

      Strategic Management in Developing Countries

      By: J. E. Austin and T. Kohn
      Keywords: Business Strategy; Developing Countries and Economies
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      Austin, J. E., and T. Kohn. Strategic Management in Developing Countries. New York: Free Press, 1990.
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