New Product Launch - Publications - Faculty & Research

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October 1995 (Revised January 1998)
Case

Cybersmith

Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as... View Details

Keywords: Marketing Strategy; Joint Ventures; Consumer Behavior; Product Marketing; Innovation and Invention; Retail Industry; Cambridge

Citation

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27 Apr 2021
Research & Ideas

IPO or M&A? How Venture Capital Shapes a Startup's Future

ventures in a new study. For founders just trying to keep a fledgling business going, a cash injection—from any source—can make all the difference in launching a critical product. However, founders who don’t... View Details

Keywords: by Rachel Layne

Cluster Studies - Institute For Strategy And Competitiveness

particular field that are present in a nation or region. Clusters arise because they increase the productivity with which companies can compete. The development and upgrading of clusters is an important agenda for governments, companies,... View Details

17 Sep 2021
Research & Ideas

The Trial of Elizabeth Holmes: Visionary, Criminal, or Both?

after dropping out of Stanford University, knew the product didn’t deliver while she solicited new business and investments. Defense attorneys say Holmes “believed” in the revolutionary blood-testing device... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Biotechnology; Technology; Medical Devices & Supplies

Research Summary

The Unexpected Effects of Workplace Connectivity

By: Ethan S. Bernstein

While investigating how workplace transparency and privacy shape organizational behavior and performance, I wondered about the related effects of workplace connectivity. As new digital tools and organizational forms make it far easier for employees to communicate... View Details

Keywords: Human Behavior; Performance; Virtual Work; Hybrid Work; Office Space; Workplace Design; Organizations; Organizational Design; Organizational Structure; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Communication

Research Summary

Energy, IT, real estate, and sustainability

By: Rebecca M. Henderson

Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details

Innovation and Its Discontents: How Our Broken Patent System is Endangering Innovation and Progress, and What to Do About It

The United States patent system has become sand rather than lubricant in the wheels of American progress. Such is the premise behind this provocative and timely book by two of the nation's leading experts on patents and economic... View Details

Investing in Emerging Industries | Baker Library | Bloomberg Center | Harvard Business School

opened a branch office in Chicago in the 1930s and another in Los Angeles in the 1940s. Manhattan: William Street, 1923. The New York Public Library Digital Collections. Digital Equipment Corporation. Programmed Data Processor-1 Brochure.... View Details

01 Jul 2014
First Look

First Look: July 1

their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a decision between whether control rights over a non-contractible... View Details

Keywords: Carmen Nobel

Cases & Teaching Notes - Institute For Strategy And Competitiveness

new relationships with payers, hospitals, and physicians to become more accountable for patient outcomes and total costs. The case describes new forms of... May 2018 HBS Case Collection Kaiser Permanente... View Details

05 Feb 2019
News

The First Five Years: Karan Shah (MBA 2016)

vehicles in the long term.” What are your short- and long-term goals for this work? “In the short term, I am working on integrating our latest acquisitions into the PCL group, introducing new products into... View Details

03 Jun 2014
First Look

First Look: June 3

looks to build a mobile technology product development team by executing an "acquisition-hire" (i.e., "acqui-hire") to acquire New York City-based start-up Stamped, a mobile application... View Details

Keywords: Sean Silverthorne

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

temporary effect on aggregate inflation and no downward effect on other goods. Second, contrary to common beliefs, we find that controlled goods are consistently available for sale. Third, firms compensate for price controls by introducing View Details

Keywords: Sean Silverthorne

June 2005 (Revised August 2006)
Case

Ducati Corse

By: Francesca Gino and Andrew P. McAfee

Ducati Corse, the racing arm of Ducati Motorcycles, has entered the Moto GP circuit with a completely new bike. This bike was designed and tested using a great deal of information technology. After a very successful initial season, the Ducati Moto GP team sees... View Details

Keywords: Design; Business Strategy; Product Marketing; Information Technology; Performance Improvement; Change Management; Research and Development; Motorcycle Industry; Italy

Citation

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Video Archive - Business & Environment

Path for Successful Climate Alliances 10 May 2023 Highlights Video: Accountability is Key to Climate Performance Highlights Video: Accountability is Key to Climate Performance 10 May 2023 Highlights Video: The Case for a New Climate... View Details

14 Sep 2023
Blog Post

MBAs Accelerate Their Social Enterprise Ventures

competitor had recently launched a product exclusively tailored to this demographic, securing substantial funding and gaining a significant head start. Convinced that this team possessed the right... View Details

13 Jan 2009
First Look

First Look: January 13, 2009

biotechnology leaders need to understand clinical trial management. Likewise, with a growing variety of new product introductions requiring pre-market testing, managers and analysts in many business sectors... View Details

Keywords: Martha Lagace

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

and president of OceanCycle, a social enterprise focused on solving the ocean plastic problem by assisting businesses in making large volumes of products out of ocean-bound plastic. They work with companies to provide end-to-end solutions... View Details

Keywords: Margie Kelley

Video - Institute For Strategy And Competitiveness

HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications Video Video Jan 2019 Presentation How to Measure Costs in Health Care How to Measure Costs in Health Care by Professor Robert S. Kaplan... View Details

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

companies are monitoring Twitter for complaints and asking how can we intervene?” Social collectiveness also lets marketers crowd-source brand messages from actual fans who already discuss the brand on social media. Today's fans can be proactive in delivering their... View Details

Keywords: by Carmen Nobel; Advertising