Publications

Web

Business Insights Blog | HBS Online

Marketing Negotiation News & Events Productivity Staff Spotlight Strategy Student Profiles Technology Work-Life Balance Courses Courses AI Essentials for Business Alternative Investments Business Analytics... View Details

October 2013
Supplement

Dongfeng Nissan's Venucia (C)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details

Keywords: China; Japan; Environment; Sustainability; Cross-cultural/cross-border; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan

October 2013
Case

Dongfeng Nissan's Venucia (A)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details

Keywords: China; Japan; Cross-cultural/cross-border; Multinational Firms; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan

Web

Finance Awards & Honors - Faculty & Research

William Gornall, Steven N. Kaplan, and Ilya A. Strebulaev. John D. Macomber : Healthy Buildings: How Indoor Spaces Drive Performance and Productivity (Harvard University Press, 2020) with Joseph G. Allen is one of Fortune ’s Best Books of... View Details

August 2008 (Revised October 2011)
Case

The Redgrove Axial Workshop

By: Michel Anteby and Mikell Hyman

Marc Fontaine, a new manager at a global manufacturing concern, is on a fast-track to a senior managerial position. One morning, in a storage room, he discovers some ornamental artifacts made with the same materials used for official production. He suspects workers... View Details

Keywords: Ethics; Managerial Roles; Production; Groups and Teams; Behavior

14 Sep 2023
Blog Post

MBAs Accelerate Their Social Enterprise Ventures

startup to tackle product accessibility for the disability community. Many products and websites today are inaccessible to people with disabilities despite over 30 years of the Americans Disabilities Act... View Details

Web

Negotiating - Alumni

standards/goals Geographic flexibility Office space Paid travel Ownership options Professional training + – Negotiate The following tactics can help you conduct productive negotiations. Speak with the hiring manager, if possible Express... View Details

May 2022
Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States

08 May 2020
Blog Post

Building a World of Trusted Leaders: Taking the MBA Oath

In 2009, students at Harvard Business School mobilized to create a social contract: the MBA Oath. The MBA Oath has since been adopted by 1000+ MBAs worldwide and counting. In this new era, the MBA Oath feels... View Details

July 2012 (Revised June 2018)
Case

MC Tool

By: Richard S. Ruback and Royce Yudkoff

Two partners acquired MC Tool in October 2007 for $5 million. The company was a machine shop that manufactured parts for a wide variety of applications in the energy, automotive, and industrial equipment industries. In their first year of ownership, the partners... View Details

Keywords: Capital Budgeting; Risk Management; Risk and Uncertainty; Problems and Challenges; Transformation; Production; Business Strategy; Manufacturing Industry; United States