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Show Results For
- All HBS Web
(6,225)
- People (3)
- News (1,343)
- Research (4,125)
- Events (14)
- Multimedia (81)
- Faculty Publications (2,858)
- July 2004 (Revised July 2005)
- Case
Activision: The 'Kelly Slater's Pro Surfer' Project
By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman
Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details
Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States
MacCormack, Alan D., Enrico D"Angelo, and Kerry Herman. "Activision: The 'Kelly Slater's Pro Surfer' Project." Harvard Business School Case 605-020, July 2004. (Revised July 2005.)
- 28 Apr 2020
- Blog Post
A Crash Course in Saving a Family Business
she needs help reaching existing Bean&Bean customers and attracting new ones. For counsel, she turned to Sarah Endline (MBA 2001), an Entrepreneur-in-Residence at the Harvard Innovation Lab (i-lab) and former CEO of sweetriot, a... View Details
- 25 Aug 2022
- News
Vision: To Go-Go
For all their variety, restaurants have two things in common: a kitchen where food is prepared and a dining area where customers consume it. But what if you could use technology to ditch the dining area and just keep the kitchen, trimming... View Details
- 01 Jun 2022
- News
Vision: Into the Breach
perform automated scans of its clients’ systems for the duration of their policies, finding and plugging security holes as they appear. With approximately 14,000 customers and 2,000 more signing up each month, the company performs roughly... View Details
Keywords: Alexander Gelfand
- Profile
Tessa Vacher-Desvernais
Vuitton Moët Hennessy Group. “I was passionate about compelling and aspirational stories,” says Tessa. Fascinated by their galvanizing power, she wanted to build brands. The customer journey and emotional experience encouraged her to... View Details
- Portrait Project
Sarah Mullen
I plan to CREATE... a successful business that provides a valuable service to my customers – where I can see the fulfillment and satisfaction on their faces and know that the outcome has somehow improved their day and, hopefully, their... View Details
- 09 Jun 2003
- Research & Ideas
Incentives and Operational Excellence
delivery—for free. If you run the video store, you worry about the customer who comes in specifically to rent The Matrix but leaves annoyed and empty handed because the video isn't on the shelves today. According to Harvard Business... View Details
Keywords: by Martha Lagace
- Web
Launching Tech Ventures - Course Catalog
development. Taking the perspective that a startup is an experimentation machine and that those experiments should cover all facets of the startup’s business model, we will explore six modules: 1. Ideation and Customer Value Proposition... View Details
- 11 Jul 2006
- First Look
First Look: July 11, 2006
two distinct customer segments. The new format was a departure from Best Buy's winning formula and required adjustments in interactions between various parts of the Best Buy organization, including a new set of segment leaders. Purchase... View Details
Keywords: Sean Silverthorne
- 08 Dec 2014
- News
Creating career paths for underserved young adults in Atlanta
says Stubblefield, who was named Woman of the Year 2014 by the Atlanta Business League. Stubblefield said her work at Year Up Atlanta, which began in 2013, uses all aspects of her past work experience in marketing, diversity, entrepreneurship, and View Details
- 9 AM – 10 AM EST, 23 Jan 2019
- HBS Online
HBS Online Disruptive Strategy
Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: January 23, 2019 - March 6, 2019 View Details
- 01 Sep 2009
- News
Ready for Launch
have our first customers and revenue by early fall, when we plan to start actively raising our first round of financing.” Family support: Michelle “My entire family is supportive. My sister came to the final presentation. Her son, who is... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor... View Details
Keywords: by Martha Lagace
- 05 Oct 2010
- First Look
First Look: October 5, 2010
and market-implied yields fell, and the ability of ratings to predict default deteriorated. We offer several possible explanations for these findings that are linked to existing theories. Download the paper: http://www.hbs.edu/research/pdf/09-051.pdf The Impact of... View Details
Keywords: Sean Silverthorne
- 05 Sep 2006
- First Look
First Look: September 5, 2006
Working PapersNone this week Cases & Course MaterialsCreating Meaning for the Customer: The Case of GMACI Harvard Business School Case 106-073 Excellence in exploiting customer information and leveraging its affiliation to the GM... View Details
Keywords: Sean Silverthorne
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
much more connected, pervasive, and easy to use. Greater customization will result, and the consumer will call the shots. "Companies that return power to the consumer will be the ones that thrive," Ballmer said, mentioning online banking... View Details
- 18 Dec 2020
- News
Progress Update on Racial Equity Plan
updating future MBA financial aid evaluations to consider a student’s socioeconomic background; and the creation of a new, custom multi-year Executive Education program to develop underrepresented/unrecognized minority leaders. The... View Details
- Portrait Project
Sacha Yabili
become an airline pilot. In this despairing time, I remembered how my grandfather stood up against tribal customs that he considered wrong and, against all odds, moved his family to the city in hope for a better life. I remembered that... View Details
- 01 Oct 2000
- News
Internet Tsunami
system, much more so than in the United States," the New York Times (June 7, 2000) reported. Merchants, ranging from toy stores to fishmongers, pay a monthly fee to access Rakuten's e-commerce software and customer database. Merchants... View Details
- 24 Apr 2014
- News
Empowering Japan through e-commerce
he developed a web-based shopping mall—Rakuten, which roughly means “optimism”—often called the Amazon.com of Japan. “We created an online marketplace where customers can interact with shop owners, and we empower our merchants to build... View Details