shopping - Publications - Faculty & Research

28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

data about its online customers—products purchased, browsing habits, items abandoned in shopping carts—yet it wasn’t fully leveraging all that information. The company began to see this huge pile of e-commerce data as the... View Details

Keywords: by Dina Gerdeman; Retail

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

activities they wish to resume, “dining at my favorite sit-down restaurant” topped a list that included visiting movie theaters, shopping centers, meeting friends and family at restaurants, and attending events at stadiums or arenas.... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

06 Jul 2023
News

Home Economics

In a remote village in the Mexican state of Chiapas, 13 women gather in an open-air community space. Each has arrived at their weekly meeting with a small deposit for El Banco—“the bank”—as the women have named the savings club they’ve formed with the assistance of... View Details

Keywords: April White

Web

Past Issues - Alumni

2017 Year in Review 2017 From manufacturing to energy to health care, alumni experts weigh in on the new developments every business leader needs to understand. Plus: HBS faculty on what happens next with electric cars, mobile banking, the View Details

19 Apr 2010
Research & Ideas

The History of Beauty

significant national player. More recently, home shopping channels such as HSN and QVC have become important places to launch new brands. However, the impact of television was not limited to marketing. Color television drove innovation in... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

Professor of Business at HBS, who is a coauthor of the new research. “Companies are finally coming to this realization and adjusting online search tools accordingly.” The market for AI technology in retail—and the promise of a more intuitive View Details

Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

percent, up from 1 percent in 2020, making it the fastest-growing source of news consumption; half of consumers are between 16 and 24 years old. Live broadcasting. This copies a feature available on YouTube, Instagram, Twitch, Facebook, and others. Commerce. TikTok is... View Details

Keywords: by John Deighton and Leora Kornfeld

15 Dec 2023
News

The Musts of 2023

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. At fall reunions, we set up shop on campus and asked alumni about what media moved them this year. What changed their minds or their... View Details

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

Amazon, last decade Best Buy began with a comprehensive segmentation of its customers. As part of this initiative, the company realized that although 55 percent of its customers were women, most of these women did not enjoy their shopping... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

2016
Book

Strategy Beyond Markets

By: John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh

Strategy beyond markets has been an active area of research inquiry since the early 1990s. Since its inception, the scholarship emanating from this research stream has grown substantially in quantity, quality, and breadth. Likewise, firms across the world have... View Details

Keywords: Strategy

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Winners & Runners-Up | New Venture Competition

healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion experience at the lowest prices in the... View Details

12 Feb 2007
Working Paper Summaries

Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels

Keywords: by Jill Avery, Mary Caravella, John Deighton & Thomas Steenburgh; Retail

01 Jun 2024
News

Alumni Achievement Awards 2024

Photographed by Susan Young; Edited by Julia Hanna MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients.... View Details

01 Dec 2006
What Do You Think?

How Important Is Quality of Labor? And How Is It Achieved?

kinds of changes he studies have taken place over long periods of time. And they run much deeper than such things as short-term educational reform or job retraining. Why is it, then, that there is so much fear of outsourcing and immigration at a time when View Details

Keywords: by by Jim Heskett

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

producers, and writers whose jobs are affected by COVID—making Netflix the likely preferred destination for future work by creatives. Walmart is paying suppliers more quickly. Costco, Whole Foods, and Dollar General introduced shopping... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

31 Jul 2023
News

Striving for Imperfection

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Since he left HBS in 1990, Charles Conn (MBA 1990) has built a full and varied portfolio career. Early on, he was a partner at McKinsey and then a tech executive, founding Ticketmaster-Citysearch. Today,... View Details

Keywords: Management of Companies and Enterprises; Management

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

(Editor’s note: Fix This! is a series of occasional stories about industries that provide bad consumer experiences and how they can be fixed.) Consumers routinely list buying a car as the worst shopping experience imaginable. So it may be... View Details

Keywords: by Sean Silverthorne; Auto

01 Jun 2023
News

Bridging the ESG Data Gap

Megan Murday The idea for a digital platform to help venture capitalists calculate, benchmark, and improve portfolio ESG performance crystallized while Megan Murday (MBA 2021) was studying at HBS. Now the CEO of the software startup Metric, she says that “investors... View Details

Keywords: Deborah Blagg

Web

Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

China and also became a major source of currency. 16 Millions of dollars’ worth of opium were imported into the country, distributed into the interior, and sold at retail shops and smoking houses. “Apart from criticizing the negative... View Details

Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

the photograph, it is hoped that many of the satisfactions of working in the early arts can be brought to a new group of photographers.” Edwin Land, "One-Step Photography," May 31, 1949 66 On Friday, November 26, 1948, the day after Thanksgiving, known as the busiest... View Details

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