shopping - Publications - Faculty & Research

17 Dec 2014
Research & Ideas

How Our Brain Determines if the Product is Worth the Price

pricing can be found in the article Deconstructing the Price Tag.) The Brain Shopping Experiment In a series of experiments, participants went shopping—while lying on their backs inside a functional magnetic resonance imaging (fMRI)... View Details

Keywords: by Carmen Nobel; Retail

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

activities they wish to resume, “dining at my favorite sit-down restaurant” topped a list that included visiting movie theaters, shopping centers, meeting friends and family at restaurants, and attending events at stadiums or arenas.... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

percent, up from 1 percent in 2020, making it the fastest-growing source of news consumption; half of consumers are between 16 and 24 years old. Live broadcasting. This copies a feature available on YouTube, Instagram, Twitch, Facebook, and others. Commerce. TikTok is... View Details

Keywords: by John Deighton and Leora Kornfeld

01 Jun 2024
News

Alumni Achievement Awards 2024

Photographed by Susan Young; Edited by Julia Hanna MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients.... View Details

01 Dec 2006
What Do You Think?

How Important Is Quality of Labor? And How Is It Achieved?

kinds of changes he studies have taken place over long periods of time. And they run much deeper than such things as short-term educational reform or job retraining. Why is it, then, that there is so much fear of outsourcing and immigration at a time when View Details

Keywords: by by Jim Heskett

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

producers, and writers whose jobs are affected by COVID—making Netflix the likely preferred destination for future work by creatives. Walmart is paying suppliers more quickly. Costco, Whole Foods, and Dollar General introduced shopping... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

Web

Curriculum - Business & Environment

In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had... View Details

12 Feb 2007
Working Paper Summaries

Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels

Keywords: by Jill Avery, Mary Caravella, John Deighton & Thomas Steenburgh; Retail

15 Dec 2023
News

The Musts of 2023

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. At fall reunions, we set up shop on campus and asked alumni about what media moved them this year. What changed their minds or their... View Details

06 Jul 2023
News

Home Economics

provides financial and business education, monetary investments, and coaching to women who live in extreme poverty. “We are very proud and happy to be able to save,” says Anita Aguilar Cruz, a shop owner in the community, as each peso is... View Details

Keywords: April White

01 Jun 2023
News

Bridging the ESG Data Gap

interdisciplinary perspectives required to create practical climate solutions,” she explains. As Metric’s customer base expands, providing a one-stop shop for ESG and impact data management is Murday’s goal. “From addressing climate... View Details

Keywords: Deborah Blagg

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

Amazon, last decade Best Buy began with a comprehensive segmentation of its customers. As part of this initiative, the company realized that although 55 percent of its customers were women, most of these women did not enjoy their shopping... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

2016
Book

Strategy Beyond Markets

By: John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh

Strategy beyond markets has been an active area of research inquiry since the early 1990s. Since its inception, the scholarship emanating from this research stream has grown substantially in quantity, quality, and breadth. Likewise, firms across the world have... View Details

Keywords: Strategy

Citation

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Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

the photograph, it is hoped that many of the satisfactions of working in the early arts can be brought to a new group of photographers.” Edwin Land, "One-Step Photography," May 31, 1949 66 On Friday, November 26, 1948, the day after Thanksgiving, known as the busiest... View Details

31 Jan 2023
Op-Ed

Can Insurance Technology Solve the Uninsured Driver Problem?

minimum coverage are relegated to shopping in the higher-priced “nonstandard market,” which pools them with high-risk drivers who have been denied coverage by standard carriers, even if they have a clean driving record. [div... View Details

Keywords: by Ray Kluender; Insurance

31 Jul 2023
News

Striving for Imperfection

idea. He was with his wife in Rome. He noticed that there was this one coffee shop that had this huge queue out the door where the other coffee shops didn’t. And he went in and he noticed the barista, whose... View Details

Keywords: Management of Companies and Enterprises; Management

Web

Winners & Runners-Up | New Venture Competition

Health helps doctors select the healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion... View Details

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

(Editor’s note: Fix This! is a series of occasional stories about industries that provide bad consumer experiences and how they can be fixed.) Consumers routinely list buying a car as the worst shopping experience imaginable. So it may be... View Details

Keywords: by Sean Silverthorne; Auto

Web

Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

China and also became a major source of currency. 16 Millions of dollars’ worth of opium were imported into the country, distributed into the interior, and sold at retail shops and smoking houses. “Apart from criticizing the negative... View Details

05 Mar 2012
Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

already wide-ranging assortment of unique items. Nordstrom's private label has always been a respected part of its offer." Town Square Johnson's vision is to make the shopping experience as easy and enjoyable as buying a smartphone at an... View Details

Keywords: by Kim Girard; Retail

Publications