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(6,171)
- News (337)
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- Faculty Publications (4,655)
Show Results For
- All HBS Web
(6,171)
- News (337)
- Research (5,586)
- Events (8)
- Multimedia (39)
- Faculty Publications (4,655)
- 2014
- Other Teaching and Training Material
Marketing Reading: Segmentation and Targeting
By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details
Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States
Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
- Article
Adam Smith, Behavioral Economist
By: Nava Ashraf, Colin Camerer and George Loewenstein
Adam Smith's psychological perspective in The Theory of Moral Sentiments is remarkably similar to "dual-process" frameworks advanced by psychologists, neuroscientists, and more recently by behavioral economists, based on behavioral data and detailed observations... View Details
Ashraf, Nava, Colin Camerer, and George Loewenstein. "Adam Smith, Behavioral Economist." Journal of Economic Perspectives 19, no. 3 (Summer 2005): 131–145. (Read an interview about this article in HBS Working Knowledge.)
- 04 Jan 2011
- News
How You Can Become More Powerful by Literally Standing Tall
- 20 May 2020
- News
The Psychic Burden of Working During Lockdown
- 12 PM – 1 PM EST, 12 Dec 2022
- Virtual Programming
HLS Book Talk - Complicit: How We Enable the Unethical and How to Stop
Whether were aware of it or not, almost all of us have been complicit in the unethical behavior of others. In Complicit, Professor Max Bazerman confronts our complicity head-on and offers strategies for recognizing and avoiding the psychological and other traps that... View Details
- 13 Dec 2011
- Working Paper Summaries
Charitable Giving When Altruism and Similarity Are Linked
Keywords: Service
- 04 Aug 2011
- News
Three Questions for Effective Feedback
Derrick Bransby
Derrick studies how people in organizations collaborate to create, innovate, and learn in high-stakes, time-constrained situations when failure is (seemingly) not an option. His research employs field methods to explore the... View Details
- Research Summary
The Learning As BehaviorS (LABS) Model
The Learning As BehaviorS (LABS) Model of Expertise Development integrates research from management, cognitive psychology, educational psychology and neuroscience to describe the process of how a novice achieves expertise. Defining expertise as the ability to... View Details
- December 2018 (Revised June 2020)
- Case
Creating the French Behavioral Insights Team
By: Michael Luca, Ariella Kristal and Emilie Billaud
This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence... View Details
Keywords: Choice Architecture; Behavioral Economics; Experiments; Negotiation; Decision Making; Economics; Taxation; Entrepreneurship; Consumer Behavior; Public Administration Industry; Europe; France; Paris
Luca, Michael, Ariella Kristal, and Emilie Billaud. "Creating the French Behavioral Insights Team." Harvard Business School Case 919-015, December 2018. (Revised June 2020.)
Managing Your Team’s Emotional Dynamic
Collective emotion, when a group of people shares an emotion, is often stronger than a single individual feeling that same emotion alone. So, how can leaders manage emotions, particularly negative ones, from taking over a team?... View Details
- 2017
- Gender Conformity & Nonconformity
Organizational Culture as Masculinity Contest: Developing and Validating a Climate Measure
- April 2014
- Article
Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs
By: Adam Waytz and Michael I. Norton
Technological innovations have produced robots capable of jobs that, until recently, only humans could perform. The present research explores the psychology of "botsourcing"—the replacement of human jobs by robots—while examining how understanding botsourcing can... View Details
Waytz, Adam, and Michael I. Norton. "Botsourcing and Outsourcing: Robot, British, Chinese, and German Workers Are for Thinking—Not Feeling—Jobs." Emotion 14, no. 2 (April 2014): 434–444.
- 25 Jan 2013
- News
Decision Making 101: Reflection, Followed by Action
- 2023
- Book
Right Kind of Wrong: The Science of Failing Well
By: Amy Edmondson
A revolutionary guide that will transform your relationship with failure, from the pioneering researcher of psychological safety and award-winning Harvard Business School professor Amy Edmondson.
We used to think of failure as the opposite of success. Now,... View Details
We used to think of failure as the opposite of success. Now,... View Details
Edmondson, Amy. Right Kind of Wrong: The Science of Failing Well. New York, NY: Atria Books, 2023.
- 2012
- Book
Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy
By: Amy C. Edmondson
Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. I show that organizations thrive, or fail to thrive, based on how well the small groups within those... View Details
Keywords: Change; Interpersonal Communication; Learning; Values and Beliefs; Innovation and Invention; Management; Performance Improvement; Groups and Teams; Research; Strategy; Complexity; Value
Edmondson, Amy C. Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy. Jossey-Bass, 2012.
- 23 Sep 2019
- Blog Post
Distressed Employees? Try Resilience Training
depression and anxiety can be reduced by coaching employees to increase their resilience, the ability to maintain good mental health despite psychological or physical setbacks. In fact, one study found that over a two-month period, a... View Details
Keywords: All Industries
- July 2015
- Article
The Moral Virtue of Authenticity: How Inauthenticity Produces Feelings of Immorality and Impurity
By: F. Gino, Maryam Kouchaki and Adam D. Galinsky
The current research demonstrates that authenticity is directly linked to morality. Across five experiments, we found that experiencing inauthenticity consistently led participants to feel more immoral and impure. This inauthenticity→feeling immoral link produced an... View Details
Gino, F., Maryam Kouchaki, and Adam D. Galinsky. "The Moral Virtue of Authenticity: How Inauthenticity Produces Feelings of Immorality and Impurity." Psychological Science 26, no. 7 (July 2015): 983–996.
- 2017
- Interviews