packaging - Publications - Faculty & Research

26 Apr 2016
First Look

April 26

Harm By: Minor, Dylan Abstract—We explore the relationship between managerial incentives and environmental harm. We find that high-powered executive compensation packages can increase the odds of environmental law breaking by 40%–60% and... View Details

Keywords: Sean Silverthorne

01 Oct 2009
What Do You Think?

Can the “Masks of Command” Coexist with Authentic Leadership?

"discovering" their authentic leadership. These often moving descriptions are packaged in a book, True North, to signify that the process is intended to create a personal compass, not a watch, built around the elements of... View Details

Keywords: by Jim Heskett

18 Feb 2002
Research & Ideas

Wrap-up: Software, Telecom, and Recovery

panel agreed. Ullas Naik, managing director of JAFCO Ventures, noticed a trend toward more open operating systems. "People aren't buying dedicated servers," he said. "They're buying blades." The new thinking is to avoid huge View Details

Keywords: by Wendy Guild & Martha Lagace; Financial Services; Technology; Communications; Telecommunications

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

demand for the various allergy products, which included several brands and package quantities, while modeling algorithmic price competition by the firms. When compared with a simulation in which each firm exhibited traditional (symmetric)... View Details

Keywords: by Kristen Senz; Retail

20 Mar 2020
Research & Ideas

How Small Businesses Can Survive the Coronavirus Outbreak

chambers of Congress are considering additional relief, with small business loans packages of over $300 billion under consideration. Mills hopes that the government will go a step further and offer interest-free loans and work to include... View Details

Keywords: by Danielle Kost; Service; Food & Beverage

05 Jul 2016
First Look

July 5, 2016

case considers Nestlé’s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve... View Details

Keywords: Sean Silverthorne

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

it's about creating a customer experience that taps into people's emotions, ultimately making them feel good. High-end vodka companies such as Grey Goose and Chopin have packaged their liquor in tall, sleek, frosted glass bottles as a way... View Details

Keywords: by Dina Gerdeman; Consumer Products

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

decision is made thinking about the entire supply chain—the components work together and reinforce one another. Too often, I find that retailers make decisions regarding product variety, promotion, and packaging with no regard for what... View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

over 80 of her lipsticks to the luncheon as table gifts. Unlike most lipsticks at the time, these were housed in metal cases. Lunch guests noticed the unusual packaging and the lipstick's color and texture. As the event broke up, Fiske... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products... View Details

Keywords: Dina Gerdeman

25 Aug 2015
First Look

First Look Tuesday

foreign officials, and the packaging and sale of toxic securities to naïve investors-require ethically problematic judgments and behaviors. However, dominant models of workplace unethical behavior fail to account for what we have learned... View Details

05 Nov 2007
What Do You Think?

Why Is Succession So Badly Managed?

proposed that "the board could tie the CEO's exit package with the grooming of a successor." B.V. Krishnamurthy said that "the ultimate solution may be similar to the job rotation concept of the Japanese companies in their... View Details

Keywords: Re: James L. Heskett

17 Nov 2003
Research & Ideas

Lessons from a Nasty Trade Dispute

seems likely that Brazil will work with Canada to arrive at mutually agreeable financing packages to be used by each country. HBS professors Rawi Abdelal and Laura Alfaro recently co-wrote a business case with Brett Laschinger on the... View Details

Keywords: by Cynthia Churchwell

13 Oct 2003
Research & Ideas

How to Pick Managers for Disruptive Growth

marketing executive who had insightfully figured out how a just-emerging market was structured, had helped to shape a new product and service package that did an important job well for customers who had been nonconsumers, and so on. With... View Details

Keywords: by Michael Raynor

24 Oct 2017
Research & Ideas

Tax Reform is on the Front Burner Again. Here’s Why You Should Care

Credit: malerapaso For as much as American politicians and their constituents complain about taxes, the truth is that tax reform packages to address those complaints are rare—the last major reform of the tax code was passed in 1986 under... View Details

Keywords: by Sean Silverthorne

06 Aug 2018
Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

You have to have a major part of your value-add in hard-to-replicate areas that require expertise or experience that you can’t just buy off the shelf in some advanced design or manufacturing tool. An industrial design firm was recently showing me some of the new... View Details

Keywords: by Sean Silverthorne; Manufacturing; Electronics

26 Feb 2018
Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

consumers and hosts, as well as the effects on hotels, will likely become less pronounced. Just as Airbnb is adding experience packages to its home-rental offerings, so too are hotels such as Marriott International. And maybe hotels could... View Details

Keywords: by Dina Gerdeman; Travel

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

ranging from minor modifications to major new innovations. The user-friendly tools, often integrated into a package we call a "tool kit for customer innovation," deploy new technologies like computer simulation and rapid... View Details

Keywords: by Stefan Thomke & Eric Von Hippel

21 Jul 2009
First Look

First Look: July 21

driven by China's insatiable appetite for raw materials. Then the global financial crisis erupted in 2008, brewing challenges for the world's biggest exporter of coal and iron ore. Prime Minister Rudd pushed for massive stimulus packages... View Details

Keywords: Martha Lagace

21 Apr 2008
Research & Ideas

The New Math of Customer Relationships

to have packaged and measured the relationships in a way that made sense to a lot of people. Q: Many companies approach creating a good customer experience as a discrete action: a customer satisfaction program, for example. But your books... View Details