packaging - Publications - Faculty & Research

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

decision is made thinking about the entire supply chain—the components work together and reinforce one another. Too often, I find that retailers make decisions regarding product variety, promotion, and packaging with no regard for what... View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

over 80 of her lipsticks to the luncheon as table gifts. Unlike most lipsticks at the time, these were housed in metal cases. Lunch guests noticed the unusual packaging and the lipstick's color and texture. As the event broke up, Fiske... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date have mostly focused on broadcast... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

13 Oct 2003
Research & Ideas

How to Pick Managers for Disruptive Growth

marketing executive who had insightfully figured out how a just-emerging market was structured, had helped to shape a new product and service package that did an important job well for customers who had been nonconsumers, and so on. With... View Details

Keywords: by Michael Raynor

06 Aug 2018
Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

You have to have a major part of your value-add in hard-to-replicate areas that require expertise or experience that you can’t just buy off the shelf in some advanced design or manufacturing tool. An industrial design firm was recently showing me some of the new... View Details

Keywords: by Sean Silverthorne; Manufacturing; Electronics

21 Jul 2009
First Look

First Look: July 21

driven by China's insatiable appetite for raw materials. Then the global financial crisis erupted in 2008, brewing challenges for the world's biggest exporter of coal and iron ore. Prime Minister Rudd pushed for massive stimulus packages... View Details

Keywords: Martha Lagace

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

genuine concern, as is the efficiency of using established distribution systems designed for inter-store delivery to also package and ship thousands of small orders to individual consumers. More important, the substantial losses these... View Details

Keywords: by Peter Jacobs

21 May 2013
First Look

First Look: May 21

http://hbr.org/search/113094-PDF-ENG Harvard Business School Case 613-031 Microsoft Server & Tools In 2011, Microsoft's Server & Tools Business (STB) was large, fast growing, and highly profitable on the strength of traditional View Details

Keywords: Sean Silverthorne

02 Nov 2009
Research & Ideas

Shareholders Need a Say on Pay

hasn't been much variation on compensation packages in the past, Ferri advocates a more holistic approach that tailors executive pay to a company's individual circumstances. "I like the notion of say on pay because it encourages... View Details

Keywords: by Julia Hanna; Financial Services

21 Sep 2009
Research & Ideas

Excessive Executive Pay: What’s the Solution?

AIG phenomenon. On Wall Street, it was endemic. Bankers gave themselves nearly $20 billion in 2008 bonuses, even as the economy was spiraling downward and the government was spending billions on bailouts. Politicians pounced. President Obama called Wall Street's... View Details

Keywords: by Roger Thompson

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

knew she was pregnant. Target's Big Data analysis of hers' and others' purchases, combined with related information, had placed her in a cohort with other women known to be pregnant. Predictive analytics will be essential to the development of concepts such as... View Details

Keywords: by James Heskett

09 May 2000
Research & Ideas

Stock Options Are Not All Created Equal

much comparable executives are paid and in what form. By adjusting an executive's pay package every year to keep it in line with the other executives' pay, companies hope to minimize what the consultants call "retention... View Details

Keywords: by Brian Hall

09 Jan 2006
Research & Ideas

Rebuilding Commercial Real Estate

problem: how to dispose of billions in S&L loans that were not in default. The agency came to Wall Street with a proposal to sell loan packages rather than one property at a time, an impractical approach given the volume of loans on... View Details

Keywords: by Roger Thompson; Construction; Real Estate

04 Jan 2012
First Look

First Look: January 4

fiscal stimulus package and then must debate whether to extend the Bush tax cuts. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/712012-PDF-ENG View Details

Keywords: Carmen Nobel

14 Jul 2009
First Look

First Look: July 14

participation in OS arises as the optimal decision of profit-maximizing firms, and (2) OS and P firms may (or may not) coexist in equilibrium. Firms decide their type and investment in R&D and sell packages composed of a primary good... View Details

Keywords: Martha Lagace

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

at the market level, then translate these into strategies at the market segment level. A paper mill's marketing strategy, for instance, might call for selling newsprint to the publishing industry segment and paperboard to the packaging... View Details

Keywords: by Peter K. Jacobs

10 Apr 2012
First Look

First Look: April 10

authorities in the U.S. and the EU in formulating environmental regulations in three areas: automotive emissions for health-related (criteria) pollutants, packaging waste, and global climate change. Automotive emissions are relatively... View Details

Keywords: Carmen Nobel

10 Apr 2006
Research & Ideas

American Auto’s Troubled Road

dominance. Toyota, shunning these approaches, took advantage of this Detroit "blind spot." While less generous in its compensation packages for workers, Toyota "strives to use its labor force in flexible, creative, and... View Details

Keywords: by Garry Emmons; Manufacturing; Transportation; Auto

20 Aug 2013
First Look

First Look: August 20

effective "career narrative"―a tool for packaging and sharing a professional's past achievements, long-term goals, and forward-looking needs through a compelling story. It focuses mostly on the ways junior professionals can... View Details

Keywords: Anna Secino

02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

on-demand programming. Priced at $39.99 per month, Hulu Live TV offered consumers a tremendous savings over traditional cable program packages and allowed subscribers to watch programs on Internet-connected televisions and a wide range of... View Details