Publications

June 1999 (Revised May 2001)
Case

CardioThoracic Systems

CardioThoracic Systems, a company that has developed a new system for performing heart surgery on a beating heart, is facing marketing challenges. Discusses the numerous reasons for the system's low penetration (including existing techniques, surgeon resistance, and a... View Details

Keywords: Problems and Challenges; Technological Innovation; Situation or Environment; Marketing Strategy; Sales; Health Care and Treatment; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States

October 1986 (Revised November 1989)
Case

Becton Dickinson & Co.: VACUTAINER Systems Division

By: Frank V. Cespedes

Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details

Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States

Profile

Amanda Pratt

graduation, Amanda took on a traditional engineering role – working on medical imaging devices within General Electric's Healthcare business – that took her to some nontraditional worksites: Wisconsin, India, and Southeast Asia. Yet after... View Details

Keywords: Healthcare/Biotech

27 May 2020
Research & Ideas

What South Korea Teaches the World About Fighting COVID

country innovated in ways to minimize physical contact during the test procedure, such as drive-through and phone booth testing facilities, which protected both medical staff and other patients. These sites motivated people to voluntarily... View Details

Keywords: by Doug J. Chung; Health

March 2022 (Revised July 2022)
Case

Nexleaf Analytics: Saving the World Using the Internet of Things

By: Frank Nagle

In 2019, a decade after co-founding Nexleaf Analytics, CEO Nithya Ramanathan faced an important decision that would impact the ability of the small, but growing, not-for-profit organization to thrive for another decade. Their sensor technologies and big data analytics... View Details

Keywords: Corporate Strategy; Collaborative Innovation and Invention; Technological Innovation; Nonprofit Organizations; Competitive Strategy; Patents; Expansion; Information Technology; Health Industry; Information Industry; Medical Devices and Supplies Industry; Technology Industry

23 Jun 2009
First Look

First Look: June 23

and Jonathan T. Kolstad Publication:American Economic Journal: Economic Policy (forthcoming) Abstract We consider the welfare economics of firm entry when input supply is inelastic. Prior studies suggest that with elastic View Details

Keywords: Martha Lagace

19 Nov 2014
HBS Case

Marketing Marijuana

licenses grew in Colorado from 37 to 200, along with creation of 500 medical marijuana dispensaries. Most recreational buyers seemed to be casual users. In fact, for those six months, recreational marijuana accounted for 80 percent of the... View Details

Keywords: by Michael Blanding; Food & Beverage

05 Jul 2016
First Look

July 5, 2016

Hong Luo Abstract—Current academic and policy debates focus on the impact of tort reforms on physicians’ behavior and medical costs. This paper examines whether these reforms also affect incentives to develop new technologies. We find... View Details

Keywords: Sean Silverthorne

25 Feb 2020
News

Alumni and Faculty Books for March 2020

equally beautiful photography will transport you to Dishoom's most treasured corners of an eccentric and charming Bombay. Read it, and you will find yourself replete with recipes and stories to share with all who come to your table. Seeing Patients: A Surgeon’s Story... View Details

23 Jan 2008
First Look

First Look: January 23, 2008

remain less explored. The United States offers a unique setting in which to examine this question since entrepreneurial ventures supplying cadavers for medical science have recently emerged alongside... View Details

Keywords: Martha Lagace

Web

Driving Profitable Growth - Course Catalog

Expanding Supply to Meet Demand Growth in an existing line of business is one of the primary ways that organizations grow. This is particularly true for younger or smaller organizations in less mature industries. Typically, in these... View Details

01 Jun 2013
News

Collective Wisdom

the space agency in applying open innovation approaches to big data and computational challenges, and works with Harvard Catalyst, the University-wide initiative led by Harvard Medical School. What are some examples of different kinds of... View Details

Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

April 1998 (Revised May 2000)
Case

Guidant Corporation: Shaping Culture Through Systems

By: Robert L. Simons and Antonio Davila

Guidant is a successful IPO start-up selling pacemakers and defibrillators. The case describes how managers install systems to balance innovation and control. Three parts of a shareholder value strategy are described. Controls include incentive systems, beliefs... View Details

Keywords: Innovation Strategy; Corporate Strategy; Motivation and Incentives; Planning; Risk Management; Management Systems; Business Strategy; Value Creation; System; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

25 May 2016
Research & Ideas

How Consumers and Businesses are Reshaping Public Health

disaster that killed over 1,000 factory workers in Bangladesh in 2013 highlighted to Western consumers the challenging conditions faced by the workers who made their clothes. Consumer pressure on Western retailers worked its way back up the View Details

Keywords: by John A. Quelch; Health

23 Dec 2014
First Look

First Look: December 23

Bandiera, Oriana, Andrea Prat, and Raffaella Sadun Abstract—We develop a new survey instrument to codify CEOs' diaries in large samples and use it to measure the labor supply of 1,114 family and professional CEOs of manufacturing firms... View Details

Keywords: Carmen Nobel

08 Jun 2010
First Look

First Look: June 8

PublicationsThe New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance Authors:Marshall Fisher and Ananth Raman Publication:Harvard Business School Press, 2010 Abstract Retailers today are... View Details

Keywords: Martha Lagace

July 2013 (Revised November 2021)
Module Note

Exploration vs. Exploitation

By: Willy Shih

This module note introduces James March's concept of exploration and exploitation, and the management challenge of balancing the allocation of resources to the two activities in the firm. The note also touches on the O'Reilly and Tushman paper on the ambidextrous... View Details