Publications

Publications

Filter Results: (2,987) Arrow Down
Filter Results: (2,987) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 22 of 2,987 Results →
  • January 2013 (Revised October 2014)
  • Case

Barclays and the LIBOR Scandal

By: Clayton S. Rose and Aldo Sesia
In June of 2012, Barclays plc admitted that it had manipulated LIBOR—a benchmark interest rate that was fundamental to the operation of international financial markets and that was the basis for trillions of dollars of financial transactions. Between 2005 and 2009... View Details
Keywords: Financial Systems; Financial Services; Corruption; Regulation; General Management; Management; Leadership; Economic Systems; Crime and Corruption; Ethics; Culture; Banking Industry; Financial Services Industry; United Kingdom
Related
  • June 2014
  • Case

Going Social: Durex in China

By: Mikolaj Jan Piskorski and Aaron Smith
When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details
Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China
Related

    Michael I. Norton

    Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor... View Details

    Keywords: advertising; consumer products; e-commerce industry; marketing industry; nonprofit industry
    • April 2012 (Revised May 2012)
    • Case

    EILEEN FISHER: Repositioning the Brand

    By: Anat Keinan, Jill Avery, Fiona Wilson and Michael Norton
    Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to... View Details
    Keywords: Marketing; Brand Management; Brand Positioning; Market Segmentation And Target Market Selection; Retailing; Fashion; Corporate Social Responsibility; Brands and Branding; Product Positioning; Segmentation; Social and Collaborative Networks; Growth and Development Strategy; Social Media; Retail Industry; Fashion Industry
    Related
    • 09 Mar 2016
    • News

    Are Our Leaders Losing Their Humility?

    • December 2022 (Revised June 2023)
    • Case

    Hacking the U.S. Election: Russia's Misinformation Campaign

    By: Shikhar Ghosh
    The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details
    Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States
    Related
    • December 2019
    • Case

    Gary Vaynerchuk: #GaryVee

    By: Laura Huang and Sarah Mehta
    Fresh out of a public social media debacle, Gary Vaynerchuk needs to reconsider the approach he takes in leading his digital media agency, VaynerMedia. Founded in 2009 by Gary and his brother AJ, VaynerMedia has grown into an unconventional creative marketing agency.... View Details
    Keywords: Entrepreneurship; Leadership Style; Personal Characteristics; Business Growth and Maturation; Marketing; Social Media
    Related
    • 12 Oct 2017
    • News

    Telemundo: The Fastest Growing TV Network in the United States

    • February 2017
    • Case

    Clear Channel (A): The Rise, 1972–2003

    By: John R. Wells and Gabriel Ellsworth
    At the end of 2003, Clear Channel Communications, Inc., a diversified media group with revenues of $8.9 billion, could claim leadership positions in all three of its main businesses. Clear Channel Broadcasting was the largest radio-station operator in the world, with... View Details
    Keywords: Clear Channel; Clear Channel Outdoor; Radio; Outdoor Advertising; Concert Industry; Lowry Mays; Federal Communications Commission; Regulation; Regulations; Regulatory Environment; JCDecaux; Media; Growth Management; Consolidation; Competitive Strategy; Fair Value Accounting; Advertising; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; For-Profit Firms; Entertainment; Music Entertainment; Television Entertainment; Public Equity; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Government Legislation; Business History; Laws and Statutes; Business or Company Management; Growth and Development Strategy; Marketing Channels; Industry Structures; Public Ownership; Problems and Challenges; Sales; Opportunities; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Wireless Technology; Valuation; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; Texas
    Related
    • September 1998 (Revised April 2002)
    • Case

    ECM Group: Improving Global Marketing Productivity

    Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues. View Details
    Keywords: Marketing Strategy; Media; Marketing Channels; Globalization; Food and Beverage Industry
    Related
    • November 2022
    • Background Note

    The Future of E-Commerce: Lessons from the Livestream Wars in China

    By: Ayelet Israeli, Jeremy Yang and Billy Chan
    This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details
    Keywords: Retail; Retailing; E-commerce; E-Commerce Strategy; Ecommerce; Channels Of Distribution; Marketing Communication; Livestream Commerce; Marketing; Marketing Channels; Marketing Strategy; Advertising; Brands and Branding; Media; Consumer Behavior; Social Media; Retail Industry; Consumer Products Industry; Advertising Industry; China; United States; United Kingdom
    Related
    • October 2007 (Revised March 2008)
    • Case

    Dove: Evolution of a Brand

    By: John A. Deighton
    Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details
    Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry
    Related
    • News

    Arianna Huffington Leads Crusade to Deal With Uber’s Scandals

    • 05 Apr 2017
    • News

    Arianna Huffington Leads Crusade to Deal With Uber's Scandals

    • November 2023
    • Case

    Team Liquid: Fueling the Business of Fandom

    By: Youngme Moon and Kerry Herman
    In 2023, the co-CEOs of Team Liquid, one of the world's most prominent Esports organizations, are deciding whether and how to evolve their business model to include (1) a greater focus on enterprise revenue; and (2) more direct-to-consumer activity. Team Liquid has one... View Details
    Keywords: Business Model; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Organizational Culture; Business and Community Relations; Video Game Industry
    Related
    • August 2012 (Revised August 2013)
    • Background Note

    Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging

    By: Willy Shih
    Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business... View Details
    Keywords: Technology Transitions; Competency-destroying; Digital; Analog; Digital Transition; Modular; Modularity; Technological Change; Radical Innovation; Incremental Innovation; Architectural Innovation; Modular Innovation; Sustaining Innovation; Competency-enhancing; Noise Propagation; Perfect Copying; Digital Music; Digital Media; Consumer Electronics; Kodak; Sony; Panasonic; Disruptive Innovation; Technology Adoption; Transition; Change Management; Consumer Products Industry; United States
    Related
    • March 2021
    • Supplement

    Sky Deutschland - Bidding for Sports Rights (B)

    By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers
    Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
    Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany
    Related
    • January 2014 (Revised January 2015)
    • Case

    Reinventing Adobe

    By: Sunil Gupta and Lauren Barley
    By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
    Related
    • July 2007 (Revised March 2008)
    • Case

    ABRY Fund V

    By: Nabil N. El-Hage, Richard S. Ruback and Leslie Pierson
    In January 2006, Andrew Banks and Royce Yudkoff were considering raising a 5th fund for their media-focused private equity firm, ABRY Partners. ABRY had a strong track record that the co-founders attributed to their group's deep knowledge of the media industry and... View Details
    Keywords: Cooperative Ownership; Venture Capital; Customer Relationship Management; Asset Management; Private Equity; Judgments; Competitive Strategy; Media; Corporate Finance; Media and Broadcasting Industry; Media and Broadcasting Industry
    Related
    • 18 May 2015
    • Research & Ideas

    Advertisers Get Serious About Playing With Their Brands

    design, hit it out of the ballpark. The roast beef chain tweeted Williams a message during the live broadcast:   By the next morning, the tweet garnered 75,000 retweets, more than 40,000 favorites, and high-profile media coverage.... View Details
    Keywords: by Dina Gerdeman; Advertising