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October 1993 (Revised September 1994)
Case

Becton Dickinson: Worldwide Blood Collection Team

By: Christopher A. Bartlett and Kathleen Scharf

Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development.... View Details

Keywords: Global Strategy; Product Development; Innovation and Management; Competitive Advantage; Multinational Firms and Management

17 Mar 2011
News

The spluttering invention machine

18 May 2007
Working Paper Summaries

Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

Keywords: by Felix Oberholzer-Gee & Joel Waldfogel; Entertainment & Recreation; Media & Broadcasting

November 2007
Background Note

Bayesian Estimation & Black-Litterman

By: Joshua D. Coval and Erik Stafford

Describes a practical method for asset allocation that is more robust to estimation errors than the traditional implementation of mean-variance optimization with sample means and covariances. The Bayesian inspired Black-Litterman model is described after introducing... View Details

Keywords: Asset Management; Investment Portfolio; Mathematical Methods

18 Feb 2022
News

When Remote Layoffs Are Inevitable, How to Cut Ties Gracefully

Career Coach

Kendall Borges

and alumni to define their career vision and act on it through developing a pitch, finding opportunities, identifying networks – and much more. She enjoys helping clients discover what brings them joy, purpose and meaning and how to... View Details

03 Oct 2019
News

What Backers Of The Green New Deal Can Learn From FDR

January 2019 (Revised October 2020)
Technical Note

Brand Storytelling

By: Jill Avery

Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details

Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry

September–October 2020
Article

A New Model for Ethical Leadership

By: Max Bazerman

Rather than try to follow a set of simple rules (“Don’t lie.” “Don’t cheat.”), leaders and managers seeking to be more ethical should focus on creating the most value for society. This utilitarian view, Bazerman argues, blends philosophical thought with business school... View Details

Keywords: Social Value; Leadership; Moral Sensibility; Ethics; Decision Making; Corporate Social Responsibility and Impact; Society

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25 May 2021
Blog Post

The Surprising Power of Nostalgia at Work

for managers to view nostalgia as having value within their organizations. However, a growing body of research reveals that it’s an important psychological resource that helps individuals cope with life’s stressors, build strong relationships, find and maintain View Details

Keywords: All Industries

17 Mar 2015
News

Future Management

21 Nov 2012
News

The End of Thanksgiving As We Know It?

27 Sep 2024
News

Behind the Research: Anjali Bhatt

25 May 2016
Video

HBS Immersive Field Courses (IFCs): A Deeper Look

Will Work-from-Home Work Forever?

The pandemic may be winding down, but that doesn’t mean we’ll return to full-time commuting and packed office buildings. The greatest accidental experiment in the history of labor has lessons to teach us about productivity, flexibility, and even reversing the... View Details

Research Summary

Overview

By: Jill J. Avery

I love brands and have been managing them and studying them for 25 years, as a brand manager and as an academic researcher and teacher. My research program focuses on brand management and customer relationship management and centers on themes relating to the meaning of... View Details

25 Mar 2022
News

Joseph Fuller: Skill-based Hiring, Harvard Business School, and the Future of Learning

13 May 2013
Blog Post

Becoming a Consulting Expert

I’m a full eight weeks into my internship, which basically means I’m a full-blown consultant....That’s only partially untrue. The number one lesson I’ve learned this summer is that when it comes to consulting, you’re expected to be the... View Details

Keywords: Consulting

November 1975 (Revised September 1992)
Background Note

Communications Policy

Introductory note on communications policy for use in first year marketing. Focuses on: Target selection; message delineation; communications intensity; alternative communications; means and media; economics of communications decisions; and need for consistency in... View Details

Keywords: Communication Strategy