Publications

Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.

Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details

Keywords: high technology; high technology; high technology

September 2017
Case

NBCUniversal Telemundo: Transforming Latino Television

By: Henry W. McGee, Carin-Isabel Knoop and Christine Snively

In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years,... View Details

Keywords: Television Industry; Television Advertising; Broadcasting; Telecommunications; Internet; Television Entertainment; Internet and the Web; Advertising; Digital Platforms; Digital Marketing; Telecommunications Industry; Media and Broadcasting Industry; Miami

05 Apr 2016
First Look

April 5, 2016

Teenagers for Business Careers after World War II By: Friedman, Walter A. Abstract—This article traces the growing popularity of Junior Achievement’s “Company Program” in the two decades after World War II. The program provided high... View Details

Keywords: Sean Silverthlorne

December 2011
Article

Data Impediments to Empirical Work on Health Insurance Markets

By: Leemore S. Dafny, David Dranove, Frank Limbrock and Fiona Scott Morton

We compare four datasets that researchers might use to study competition in the health insurance industry. We show that the two datasets most commonly used to estimate market concentration differ considerably from each other (both in levels and in changes over time),... View Details

Keywords: Competition; Analytics and Data Science; Market Participation; Insurance Industry

Web

Podcast - Business & Environment

of policy—especially extended producer responsibility(EPR) laws—in driving investment and highlights emerging technologies like AI-powered waste stream analysis and autonomous electronics disassembly that are accelerating progress. She... View Details

Malcolm P. Baker

Malcolm Baker is the Robert G. Kirby Professor of Business Administration at the Harvard Business School, where he teaches the required course in finance and a short immersive program on investing in life sciences.

His research is in the... View Details

Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology

March 2020
Case

Aereo

By: Thomas R. Eisenmann and Jacey Taft

Aereo aimed to disrupt television program distribution by providing consumers access to local broadcast TV programming using offsite antennas, cloud-based DVRs, and an Internet connection. With Aereo, consumers could “cut the cord” and avoid the high cost of a cable TV... View Details

Keywords: Entrepreneurship; Failure; Lawsuits and Litigation; Internet and the Web; Media; Entertainment and Recreation Industry; United States

February 2015 (Revised June 2016)
Case

Solar Geoengineering

By: Joseph B. Lassiter III and Stephanie Puzio

On December 8th 2013, as Dr. David Keith was leaving the set of the Colbert Show, he couldn't help but replay the interview over and over in his mind. Did he actually get his point of view on solar geoengineering across or had he just added to the stereotype that he... View Details

Keywords: Geoengineering; Carbon; Carbon Emissions; Energy; Nuclear; Nuclear Energy; De-extinction; Climate Change; Engineering; Entrepreneurship; Innovation and Invention; Energy Sources; Green Technology Industry; Energy Industry

15 Jan 2007
Research & Ideas

The Business of Free Software

IT vendors including Oracle, IBM, and Sun that traditionally have built offerings based on proprietary technologies are now investing billions of dollars into open source software—arrangements that are transforming in some ways the... View Details

Keywords: by Julia Hanna; Computer

Summer 2021
Article

The Cost and Evolution of Quality at Cipla Ltd, 1935–2016

By: Muhammad H. Zaman and Tarun Khanna

This article examines the evolution of Indian pharmaceutical manufacturer Cipla towards producing drugs that met the quality standards of European and U.S. regulators. It employs new research in Cipla’s corporate archives, the Creating Emerging Markets database, and... View Details

Keywords: Cipla; Pharmaceuticals; Drug Quality; Generics; Quality; Standards; Information Technology; Cost; Organizational Culture; Business History; Pharmaceutical Industry; India

Find at Harvard

Teaching Interest

Overview

The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details

Keywords: Aesthetics; Luxury Goods; Retail; Consumer Goods; Design; Creativity; Consumer Behavior; Brand Building; Experience Goods; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry

August 1985 (Revised December 1987)
Case

Waters Chromatography Division: U.S. Field Sales (A)

Provides background information on the high performance liquid chromatography (HPLC) industry and the Waters Chromatography Division, an operation engaged in the development, manufacture and sale of HPLC instrument systems and chemical products. An overview of Waters'... View Details

Keywords: Marketing; Sales; Technology Industry

15 Nov 2011
First Look

First Look: November 15

duopoly rather than to remain a monopolist. Bias in Search Results?: Diagnosis and Response Author:Benjamin Edelman Publication:The Indian Journal of Law and Technology 7 (2011) Abstract I explore allegations of search engine bias,... View Details

Keywords: Sean Silverthorne

17 Jun 2014
First Look

First Look: June 17

Highway: Technology and Mobility Trends and Opportunities Technological innovation is considered a competitive strength for America, but the nation does not score as high in... View Details

Keywords: Sean Silverthorne

September 2006 (Revised September 2007)
Case

Bang & Olufsen: Design Driven Innovation

By: Robert D. Austin and Daniela Beyersdorfer

A successful company, recognized worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world. Details the Bang & Olufsen... View Details

Keywords: Diversification; Production; Applications and Software; Product Design; Innovation and Invention; Product Development; Electronics Industry