globalization - Publications - Faculty & Research

1990
Book

Global Electronic Wholesale Banking

By: A. S. Mookerjee and J. I. Cash Jr.

Keywords: Global Range; Internet and the Web; Banks and Banking

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April 2017
Supplement

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (C)

By: Tsedal Neeley and Esel Çekin

Supplements the (A) case. View Details

Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey

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April 2017
Case

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)

By: Tsedal Neeley and Esel Çekin

Galya Frayman Molinas, President of Coca-Cola's Turkish business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia,... View Details

Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey

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26 Aug 2013
Lessons from the Classroom

Built for Global Competition from the Start

Thanks to the Internet, entrepreneurs are no longer confined to a local geography when building a new business—the world can be their market from day one. But building a startup as a global business requires managers with skills and... View Details

Keywords: by Kim Girard; Education

19 Dec 2005
Research & Ideas

The Regional Slice of Your Global Strategy

Harvard Business School professor Pankaj Ghemawat has long argued that the best international strategy also includes recognition of differences in local markets. In the December 2005 issue of Harvard Business Review, Ghemawat highlights opportunities to improve... View Details

Keywords: by Pankaj Ghemawat

July 2009
Case

Arcor: Global Strategy and Local Turbulence (Abridged)

Argentine confectionery manufacturer, Arcor Group, seeks to implement an international strategy but in 2003, while recovering from the Argentine financial crisis, globalization plans are thwarted. Already Latin America's leading candy producer and an exporter to over... View Details

Keywords: Financial Crisis; Currency; Global Strategy; Expansion; Balance and Stability; Food and Beverage Industry; Latin America; Argentina

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25 Jan 2008
Panel Discussion

Corporate Global Citizenship in the 21st Century

By: Michael E. Porter

As the global agenda is increasingly shaped outside the traditional framework of nation states, corporations not only have licence to operate in the global system, but also a civic duty to contribute to its sustainable health. How should corporations exercise their... View Details

Keywords: World Economic Forum; Society

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2010
Book

Beauty Imagined: A History of the Global Beauty Industry

By: Geoffrey Jones

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Industry Growth; Beauty and Cosmetics Industry

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