Publications

February 1997 (Revised June 1999)
Teaching Note

Massachusetts General Hospital: CABG Surgery (A) TN

By: Steven C. Wheelwright

Teaching Note for (9-696-015). View Details

Keywords: Pharmaceutical Industry; Health Industry; Massachusetts

November 1992 (Revised November 1992)
Teaching Note

IBM: Assistant General Manager of Marketing TN

By: Frank V. Cespedes

Keywords: Marketing; Information Technology Industry

May 1986 (Revised July 1995)
Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch

Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details

Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States

Educators

September 1985
Case

General Foods Corp.: The Product Management System

By: John A. Quelch

April 1982 (Revised January 1983)
Case

General Electric Co.: The Role of Staff--1982

November 1986 (Revised January 1988)
Case

General Electric Exports: Financing Trade with China

By: David B. Yoffie

Keywords: Trade; Finance; China

29 Apr 2021
Podcast

Critical Climate Infrastructure: Scott Jacobs, Generate Capital

Generate Capital invests in and operates technologies that provide distributed clean energy and energy efficiency, electric vehicles and charging depots, and waste transformation—technologies important to efforts to mitigate climate change. CEO Scott Jacobs (HBS MBA... View Details

07 Aug 2013
News

Generation Y a tough target for marketers

20 Apr 2022
News

Case Method Centennial Celebration: General Shoe Company

15 Jul 2013

General Outreach Event in Rio de Janeiro

This event is for prospective students to learn more about the MBA program at Harvard Business School. It will take place from 7:00-9:00pm BRT. Registration is required. HBS will be hosting a Sao Paulo event in November, 2013. View Details

10 Apr 2015
News

General Electric looks to get out of the banking business

2014
Article

Paying It Forward: Generalized Reciprocity and the Limits of Generosity

By: Kurt Gray, Adrian F. Ward and Michael I. Norton

When people are the victims of greed or recipients of generosity, their first impulse is often to pay back that behavior in kind. What happens when people cannot reciprocate, but instead have the chance to be cruel or kind to someone entirely different—to pay it... View Details

Keywords: Moral Sensibility; Behavior; Situation or Environment; Attitudes

Read Now

February 2025
Exercise

Building a Generative AI-Powered MBA Course Scheduler

By: Iavor Bojinov and Annika Hildebrandt

January 2004
Supplement

General Motors Corporation: Retiree Benefit Risk Management

By: David F. Hawkins

Keywords: Retirement; Risk Management; Compensation and Benefits; Auto Industry

January 1992
Case

IBM: Assistant General Manager of Marketing (B)

By: Frank V. Cespedes

Keywords: Marketing; Computer Industry

May 1986
Supplement

General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

By: John A. Quelch

Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details

Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States

January 1989 (Revised December 1990)
Supplement

General Aviation Industry from 1983 to 1988