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  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

Old Spice's Twitter campaign. In 2010, Procter & Gamble launched a campaign where Facebook and Twitter users were encouraged to send messages to Isaiah Mustafa, the strapping spokesman for Old Spice who markets the idea that if men... View Details
Keywords: by Carmen Nobel; Advertising
  • 05 Nov 2013
  • First Look

First Look: November 5

"last-place averse." Participants choose gambles with the potential to move them out of last place that they reject when randomly placed in other parts of the distribution. In modified-dictator games, participants randomly... View Details
Keywords: Sean Silverthorne
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

P&G Harvard Business School Case 706-435 In 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire... View Details
Keywords: Martha Lagace
  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the... View Details
Keywords: Martha Lagace
  • 01 Sep 2004
  • News

Promise & Perils

part, Chinese reformers who negotiated the terms of the WTO agreement made a calculated gamble that it would provide the necessary leverage to force policy changes necessary for homegrown businesses — including SOEs and TVEs — to adapt... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

Harvard Business School Case 518-041 The ABN AMRO World Tennis Tournament Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw... View Details
Keywords: Sean Silverthorne
  • 22 Jun 2021
  • Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

companies, lift outs represent a gamble on credibility, portability of performance, and human capital. Such moves may destroy relationships—with former colleagues, clients, and vendors—and impair the employees’ effectiveness for years to... View Details
Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel
  • 08 Dec 2015
  • First Look

December 8, 2015

Procter & Gamble (P&G) announced headline double-digit earnings per share growth for the year ended June 30. A closer look at the numbers suggested a less healthy picture. Sales, volumes, and operating profits were down. Investors... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2018
  • News

Up by the Roots

points out, many different actors must come together to form an entrepreneurial ecosystem, from risk-taking founders to the angel investors willing to gamble on them to the service providers—e.g., real estate agents, lawyers—willing to... View Details
Keywords: Alexander Gelfand; illustrations by Dan Page
  • 01 Sep 2010
  • News

Fair Trade

pharmacies making concoctions for their customers, could become so international. Today the ten biggest companies collectively account for over one-half of sales throughout the world. The two biggest, L’Oréal and Procter & Gamble (P&G),... View Details
Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

found that the underlying organizational principles run contrary to the conventional procedures of the blue-chip marketers like Procter & Gamble and The Coca-Cola Company, companies that other companies typically imitate. These... View Details
Keywords: by Manda Salls
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

faced a tough decision: should they pass the bill and gamble with the untried insurance fund, or should they go seek a more traditional solution to the state's banking woes? Purchase this case:... View Details
Keywords: Martha Lagace
  • 11 Apr 2000
  • Research & Ideas

Financial Services 24/7

typical new player, for example, might spend over $100 million in advertising. "There is a big rush for market share," explains Crane. "Firms are gambling that when the dust settles, they will be one of the survivors." F. Warren McFarlan,... View Details
Keywords: by Susan Young
  • 01 Feb 2000
  • News

Financial Services 24/7

offerings. A typical new player, for example, might spend over $100 million in advertising. "There is a big rush for market share," explains Crane. "Firms are gambling that when the dust settles, they will be one of the survivors." F.... View Details
Keywords: Susan Young
  • 01 Feb 1997
  • News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

consumer technology - no matter how amazing or elegant - means nothing unless it is useful, convenient, and readily accepted by customers. The fact that his wife's MBA degree didn't ease the drudgery of tracking the family's finances gave Cook, a veteran of Procter &... View Details
Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons
  • 10 Dec 2014
  • News

Front-Row Seat

doing them. It would be easier to love gambling casinos in China, which are going to grow a lot more than magazines, but I love journalists, editors, and advertisers. Journalists are wired to be in the game, striving, trying...there’s... View Details
Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management
  • July 2024
  • Case

Wizards of the Coast and Magic: The Rebounding

By: Boris Groysberg and Tom Quinn
This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details
Keywords: Business Growth and Maturation; Change Management; Transformation; Cost vs Benefits; Business Cycles; Games, Gaming, and Gambling; Global Strategy; Growth and Development; Selection and Staffing; Collaborative Innovation and Invention; Innovation Leadership; Intellectual Property; Job Design and Levels; Knowledge Use and Leverage; Leading Change; Growth and Development Strategy; Growth Management; Management Succession; Risk Management; Brands and Branding; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Expansion; Mergers and Acquisitions; Product Development; Entertainment and Recreation Industry; United States; Washington (state, US); Seattle; Japan
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  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

Gamble or American Airlines); the maker of a key component (such as microchip maker Intel); the supplier or assembler (such as Dell or Arrow Electronics); or the distributor (such as W. W. Grainger) or retailer (such as Wal-Mart). A... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

gambling that caused rice prices to rise. However, when the price of rice fell to record lows in the late 1720s, the samurai (whose income was tied to the value of rice) saw their economic position fall relative to the merchant class,... View Details
Keywords: Martha Lagace
  • 22 Mar 2011
  • First Look

First Look: March 22

to create substantial wealth for the company's shareholders would be lost. As it was, the company's founder and CEO had already gambled by investing in enough production capacity for acceptance in the niche beverage market-before a market... View Details
Keywords: Sean Silverthorne