Publications

23 Feb 2015
News

Preserving a Musical Tradition; Inspiring Future Generations

aimlessly. We want them to feel the music that they are playing. And to feel they are a part of something bigger.” When the students perform, for other students and for the town, de Menil sees the musical community he envisioned and a View Details

Keywords: April White; Arts, Sports, Language, Driving, and Other Schools; Educational Services

Community College Report - Managing the Future of Work

collaboration between America’s community colleges and employers, Harvard Business School’s Project on Managing the Future of Work partnered with the American Association of Community Colleges (AACC). The membership of the AACC represents... View Details

Science Business: The Promise, the Reality, and the Future of Biotech

Why has the biotechnology industry failed to perform up to expectations despite all its promise? In Science Business, Professor Gary Pisano answers this question by providing an incisive critique of the industry. Pisano not only... View Details

September – October 1973
Article

Computer Data Bases: The Future Is Now

By: R. L. Nolan

Keywords: Information Technology; Information

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March 2025
Case

Stagwell: AI and the Future of Marketing

By: Suraj Srinivasan and Radhika Kak

In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details

Keywords: Advertising; Innovation Strategy; Change Management; AI and Machine Learning; Digital Transformation; Technology Adoption; Marketing Strategy; Service Delivery; Creativity; Business Model; Advertising Industry; Technology Industry

September 2020
Teaching Note

Miami's Tech Future (C): Reaching Another Miami

By: Rosabeth Moss Kanter and Joyce J. Kim

The effects of Miami’s startup scene have not reached many “left-behind” lower-income Black communities, which are disproportionately affected by problems such as segregation and racial discrimination, lack of transportation access, crime, education quality, government... View Details

May 2020
Case

Numenta in 2020: The Future of AI

By: David B. Yoffie, Cameron Armstrong, Mei Tao and Marta Zwierz

In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This case explores the challenges of building a business... View Details

Keywords: Artificial Intelligence; Monetization; Information Technology; Strategy; Intellectual Property; Business Model; AI and Machine Learning; Technology Industry

November 1994 (Revised August 1995)
Supplement

Canadian Airlines: Reservations About Its Future (B)

By: F. Warren McFarlan, Duncan G. Copeland and Chris L Marshall

Keywords: Risk and Uncertainty; Air Transportation Industry

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June 2012 (Revised June 2013)
Teaching Note

Montague Corporation: Unfolding the Future in Cycling

By: Mary Tripsas

July 2003 (Revised August 2005)
Teaching Note

Future of Hybrid Electric Vehicles, The (TN)

By: John T. Gourville

Teaching Note for (9-502-025). View Details

Keywords: Natural Environment; Customers; Behavior; Energy; Auto Industry; United States

December 2002
Case

National Economic Accounting: Past, Present, and Future

By: David A. Moss and Sarah A. Brennan

Presents the fundamentals of GDP accounting (including definitions, etc.), examines the history of national accounting, and surveys the international debate over "Green GDP." The first section explains the basic rules and definitions of national economic accounting and... View Details

Keywords: History; Natural Environment; Quality; Accounting; Forecasting and Prediction; Environmental Sustainability; Economy; United States

November 2001
Case

Tobacco and the Future of Rural Kentucky

By: Ray A. Goldberg and James M Beagle

Governor Patton decides how to use settlement funds to develop a long-term plan for Kentucky's tobacco producers and rural communities. View Details

Keywords: Financial Instruments; Social Issues; Laws and Statutes; Rural Scope; Policy; Business and Community Relations; Government and Politics; Kentucky