Publications

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January–February 2019
Article

What Does Your Corporate Brand Stand For?

By: Stephen A. Greyser and Mats Urde

While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details

Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy

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Research Summary

Managers' Use of Information

William J. Bruns, Jr. is studying (with Sharon M. McKinnon of Northeastern University) managers' use of information in day-to-day and long-term management situations. The findings of this research-that managers develop and rely more heavily on personal information... View Details

Research Summary

Corporate Diplomacy

Michael Watkins is defining a top management function of increasing importance: the conduct of corporate diplomacy. Senior executives conduct the business equivalent of international diplomacy when they negotiate to sustain or transform relationships with influential... View Details

March 2002
Case

AOL, Cisco, Yahoo!: Building the Internet Commons

By: James E. Austin

Since the spring of 2001, AOL, Cisco, and Yahoo! had collaborated on ways to improve the effectiveness of using the Internet to benefit society. Each company considered itself strongly committed to philanthropy, making significant charitable donations, and fostering a... View Details

Keywords: Internet and the Web; Philanthropy and Charitable Giving; Business and Community Relations; Information Technology Industry; Web Services Industry

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

equivalent of the entire sales force must be replaced at many firms every four years or so. And the time frame shrinks if and when companies increase revenue targets. So while strategy should drive search... View Details

Keywords: by Carmen Nobel

May 2020
Case

M-Lab: Enabling Innovation at Mitsubishi Corporation

By: Krishna Palepu and Allison M. Ciechanover

M-Lab’s founding goals were to infuse an innovation mindset into Mitsubishi Corporation; to catalyze new business opportunities; and to enable a dialogue between Japanese business and Silicon Valley. M-Lab housed representatives from each of Mitsubishi Corporation’s... View Details

Keywords: Business Ventures; Disruption; Transformation; Corporate Entrepreneurship; Multinational Firms and Management; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Japan; United States

2014
Article

Corporate Social Responsibility Reporting in China: Symbol or Substance?

By: Christopher Marquis and Cuili Qian

This study focuses on how and why firms strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory and research on corporate political strategy to develop a political dependence model that explains (a) how... View Details

Keywords: Institutional Theory; Political Strategy; Non-market Strategy; China; Corporate Social Responsibility; Corporate Disclosure; Corporate Social Responsibility and Impact; Emerging Markets; Government and Politics; China

27 Jul 2010
First Look

First Look: July 27

since much of their interaction with management occurs in public. Specifically, we investigate sell-side analyst coverage decisions in the context of CEO and CFO moves between publicly listed firms. We find that top executive moves from... View Details

Keywords: Martha Lagace

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

and pursued my own stream of research in this field, starting with my PhD thesis. Q: What are multi-sided platforms and how do they differ from other types of markets? A: Two- and multi-sided markets are markets in which firms need to get... View Details

Keywords: by Sean Silverthorne; Technology

01 Aug 2022
What Do You Think?

Does Religious Belief Affect Organizational Performance?

with values that support adaptability (among them openness, learning, and sharing), the result is very positive. Our conclusions were reached after collecting and examining survey data from hundreds of senior executives identifying those... View Details

Keywords: Re: James L. Heskett

October 2021
Article

Can Self-Regulation Save Digital Platforms?

By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie

This article explores some of the critical challenges facing self-regulation and the regulatory environment for digital platforms. We examine several historical examples of firms and industries that attempted self-regulation before the Internet. All dealt with similar... View Details

Keywords: Self-regulation; Government Regulation; Digital Platforms; Governing Rules, Regulations, and Reforms

December 2003 (Revised October 2006)
Case

Globalizing the Cost of Capital and Capital Budgeting at AES

By: Mihir A. Desai and Douglas Kurt Schillinger

With electricity generating businesses around the world, AES Corp. is seeking a methodology for calculating the cost of capital for its various businesses and potential projects. In the past, AES used the same cost of capital for all of its capital budgeting, but the... View Details

Keywords: International Finance; Risk Management; Globalized Firms and Management; Cost of Capital; Valuation; Emerging Markets; Foreign Direct Investment; Capital Budgeting; Energy Industry; South America

March 2008 (Revised June 2009)
Case

Actis: January 2008

By: Felda Hardymon, Josh Lerner and Ann Leamon

Paul Feltcher, the CEO of Actis, a leading private equity investor in emerging markets, is preparing for an executive retreat at which the management team will consider how best to position the firm for the future. Actis could move in a number of different directions... View Details

Keywords: Business Model; Private Equity; Investment; Growth and Development Strategy; Management Teams; Emerging Markets; Organizational Change and Adaptation

Summer 2013
Article

Strategic Management of Intellectual Property: An Integrated Approach

By: William W. Fisher III and Felix Oberholzer-Gee

In many organizations, the R&D, strategy, and legal functions are poorly integrated. As a consequence, firms miss opportunities to create and exploit the value of intellectual property. Functional silos are one reason for the lack of integration. More important,... View Details

Keywords: Innovation Management; Strategic Management; Legal Aspects Of Business; Licensing; Law; Innovation and Management; Knowledge Management; Intellectual Property; Business Strategy

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17 Jan 2023
Book

Good Companies Commit Crimes, But Great Leaders Can Prevent Them

and has included companies as well-known as Pfizer, Microsoft, Airbus, and Goldman Sachs. Executives at large companies often have limited knowledge of the risk that their companies can face for potential wrongdoing. Lambert: How does a... View Details

Keywords: by Lane Lambert

October 2010
Article

Culture Clash: The Costs and Benefits of Homogeneity

By: Eric Van den Steen

This paper develops an economic theory of the costs and benefits of corporate culture-in the sense of shared beliefs and values in order to study the effects of "culture clash" in mergers and acquisitions. I first use a simple analytical framework to show that shared... View Details

Keywords: Cost vs Benefits; Organizational Culture; Economics; Information Management; Forecasting and Prediction; Values and Beliefs; Mergers and Acquisitions; Framework; Satisfaction; Motivation and Incentives; Power and Influence; Communication

2018
Working Paper

When to Take the Leap: The Antecedents and Consequences of Leapfrog CEOs

By: J. Yo-Jud Cheng

Much of the prior research on CEO successions focuses on differences between CEOs appointed from within the firm and those appointed from outside; however, this dichotomy neglects significant heterogeneity in CEOs’ career trajectories. In this study, I examine the... View Details

Keywords: Management Succession; Organizational Change and Adaptation; Innovation and Management

Research Summary

Senior Teams, Strategic Innovation, and Change

By: Michael L. Tushman

This research stream explores the relations... View Details

May 2017
Case

Promontory, Inc.

By: Frank V. Cespedes and Amy Handlin

Promontory, Inc. is a small, privately owned firm in the promotional products (specialty advertising) industry. After starting the firm two years ago with the intention of pursuing a high-quality/high-price strategy, the CEO is seeking methods of increasing sales... View Details

Keywords: Salesforce Management; Marketing Strategy; Customization and Personalization; Business Model; Sales; Advertising Industry