Publications

21 Aug 2020
Blog Post

Pursuing a JD/MBA Joint Degree

that we are pursuing. In my first year, we went to New York to meet with industry professionals. After meeting the CEO of HBO, I was surprised at how much of the cohort was interested in the entertainment and media industry, a space of... View Details

01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

calculation this way: "The potential costs to me for speaking out seem reasonably certain and somewhat immediate; the potential benefit to me for speaking out seems rather uncertain and definitely long-range." In the corporate world, Detroit's V-8 car culture... View Details

Keywords: by Garry Emmons

July 2012
Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse

In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details

Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry

15 Feb 2024
Blog Post

How I Spent My 2+2 Deferral: Carol Wright

in high school and have been working on it ever since. Did 2+2 change your path or alter your post-undergraduate plans? After undergrad, I knew that the industry I wanted to enter was entertainment and media, and that did not change my... View Details

July 2012
Case

LEGO

By: Jan W. Rivkin, Stefan Thomke and Daniela Beyersdorfer

LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find... View Details

Keywords: Innovation Management; Innovation; Operations Management; Organizational Change And Transformation; Operations; Competitive Strategy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Entertainment and Recreation Industry

01 Aug 2022
What Do You Think?

Does Religious Belief Affect Organizational Performance?

several measures of religious belief and practice, outperformed competitors located elsewhere. These firms make “greater social contributions, provide greater employee protection, and have higher entertainment expenses, more patents, and... View Details

Keywords: Re: James L. Heskett

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

Organization, Entertainment & Media Club, HBS Tech Club, Volleyball Club Laura Sandoval “I almost didn’t apply here because I didn’t think I’d get accepted – why waste time on a long shot? But I’m glad I accepted the risk and took a... View Details

May 2001 (Revised June 2002)
Case

Frasier (A)

By: Guhan Subramanian and Michelle Kalka

In 2001, NBC entered into contract negotiations with Paramount Television Group to keep the hit show "Frasier" on the network. Paramount, the studio that produced the show, threatened to move "Frasier" to CBS, Paramount's sister network, if NBC did not agree to a... View Details

Keywords: Negotiation; Television Entertainment; Media and Broadcasting Industry

Web

Faculty & Researchers - Managing the Future of Work

case, 2021. With Shikhar Ghosh and Christian Godwin. World of Dreams Entertainment Group: Building a Resilient Business , Harvard Business School case, 2021. With Sarah Endline and Michael Norris. Yellow Digital Retailers: Providing Solar... View Details

Gerald Zaltman

*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91

*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details

Keywords: entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment

March 2017 (Revised December 2018)
Case

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David Collis and Ashley Hartman

Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,... View Details

Keywords: Franchise Management; Brand Management; Culture Change; Business Units; Acquisition Strategy; Technological Change; Disney; ESPN; Cord-cutting; Bob Iger; Strategy; Corporate Strategy; Competitive Advantage; Diversification; Integration; Media; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry

August 2005 (Revised September 2006)
Case

Polyphonic HMI: Mixing Music and Math

By: Anita Elberse, Jehoshua Eliashberg and Julian Villanueva

In 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical... View Details

Keywords: Forecasting and Prediction; Music Entertainment; Business History; Leadership; Marketing Strategy; Strategic Planning; Problems and Challenges; Mathematical Methods; Entertainment and Recreation Industry

Web

Advisory Board - Entrepreneurship

BA ('79) from Harvard University. Prior to entering the HBS Doctoral Program, Eisenmann spent eleven years as a management consultant at McKinsey & Company, where he was co-head of the Media and Entertainment Practice. Eisenmann is on the... View Details

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among other cases. The first part of... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Entertainment & Recreation

15 Dec 2023
News

The Musts of 2023

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. At fall reunions, we set up shop on campus and asked alumni about what media moved them this year. What changed their minds or their hearts. And their answers ran... View Details

2006
Book

3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals

By: David Lax and James K. Sebenius

Keywords: Negotiation; Change; Games, Gaming, and Gambling