Filter Results:
(485)
Show Results For
- All HBS Web
(485)
- News (49)
- Research (335)
- Events (5)
- Multimedia (4)
- Faculty Publications (215)
Show Results For
- All HBS Web
(485)
- News (49)
- Research (335)
- Events (5)
- Multimedia (4)
- Faculty Publications (215)
- Web
2016 Symposium - Race, Gender & Equity
two books, she works as a columnist for the New York Times Sunday Book Review and as the editorial director of the digital and cable company Fusion. She lives in New York. Bryonn Bain Bryonn Bain is Brooklyn's own prison activist, actor,... View Details
- January 2023
- Case
Proday: Calling the Right Play
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details
Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Proday: Calling the Right Play." Harvard Business School Case 823-005, January 2023.
- 15 Dec 2015
- News
The Year in Ideas 2015
innovate to be more immersive. I’ll be keeping a close eye on how Instagram’s and Snapchat’s advertising models evolve. “Finally, 2016 will be the year that social commerce takes off. I only hope my wallet can withstand the usage!” -Laura... View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
expenditures under the entry of new generation lab managers. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46697 Executive Education in the Digital Matrix: The Disruption of the Supply Landscape By: Moldoveanu,... View Details
Keywords: Dina Gerdeman
- Web
From the Chief Financial Officer | Annual Report 2024
revenue from the group’s Corporate Learning and Harvard Business Press components, as well as to a decline in advertising revenue. Focusing on long-term financial growth, the group continued its investment in new product development,... View Details
- February 2021
- Teaching Plan
Soofa: Displaying the Right Path?
By: Jeffrey J. Bussgang and Amy Klopfenstein
This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Advertising Industry; Advertising Industry; North and Central America; United States; Massachusetts; Cambridge
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
unacceptable behavior in the offline world might be perfectly acceptable in the online world. For example, corporate norms and fear that the boss might find out prevent many employees from openly advertising themselves on the job market.... View Details
Keywords: by Carmen Nobel
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
case:https://cb.hbsp.harvard.edu/cbmp/product/317032-PDF-ENG Harvard Business School Case 316-127 Publicis Groupe 2016: Maurice and the Millennials Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the... View Details
Keywords: Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
case was taught, the general consensus was that the economics of the business were very shaky. Q: How so? A: There were two parts to the economics. You could say there was the part of the business that ran in the digital world and there... View Details
- 06 Mar 2012
- First Look
First Look: March 6
Science of Viral Ads Author:Thales Teixeira Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and... View Details
Keywords: Sean Silverthorne
- 01 Apr 1996
- News
Technology for Learning's Sake
would really enable us to take it to the next level - the ability to combine integrated digitized text and exhibits - was only developed very recently." "We're at a juncture today in the technology where all the work we've been doing over... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 01 Sep 2020
- News
Giving Amazon the Boot
Amazon purchases accounted for about half of the company’s revenue. But Ford quickly discovered the platform wasn’t a perfect fit. In addition to the 18 percent commissions, she had to advertise with the company to ensure her products... View Details
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
information. Social networking on Facebook would be of little value if users provided no personal information, and digital assistants such as Apple's Siri require access to consumers' location, contact lists, and calendar to be helpful. A... View Details
- 07 Feb 2012
- First Look
First Look: February 7
survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist Publication:Information... View Details
Keywords: Sean Silverthorne
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
increasingly turn to athletes to promote their products. The marketing executives I spoke with told me they value these endorsements especially because it is getting more and more difficult to reach a wide group of consumers using traditional ways of View Details
- 08 Jun 2010
- First Look
First Look: June 8
Epstein, and Kristi Yuthas Publication:In Scaling Social Impact: New Thinking, edited by Paul Bloom and Edward Skloot. Palgrave Macmillan, forthcoming An abstract is unavailable at this time. Order this Book: http://www.palgrave.com/products/title.aspx?PID=414542 How... View Details
Keywords: Martha Lagace
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
retailers’ annual sales, so it is a critical time to get retail execution right. Dynamic pricing strategies must be carefully executed to maximize margins while driving volume. Inventory turns must be carefully monitored so that physical and View Details
- Web
Smaller Collections - Photography Collections - Historical Collections
documentary photography, studio photography, and advertising photography. Most of the images in this collection are black and white gelatin silver prints however there are a small number of color prints included as well. Prominent... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details