consumer choice - Publications - Faculty & Research

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Running Jobs - Research Computing Services

Compute Cluster Running Jobs 53ms The most important goal for using the HBSGrid is for running programs and scripts that might consume more resources than are available on your desktop or laptop. These sections will provide information to... View Details

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

supplies in the 1980s. "As the rise and fall of De Beers exemplifies, while a diamond may be forever, power is not." But in recent years, competition from other diamond sellers has increased, providing customers with many more alternatives to DeBeers, plus many View Details

Keywords: by Jay Fitzgerald

09 Feb 2015
Research & Ideas

Professional Networking Makes People Feel Dirty

read through a list of consumer products and rate each one on a desirability scale of one to seven. The list included several specific cleansing items (such as Dove shower soap, Crest toothpaste, Windex) as well as neutral items (like... View Details

Keywords: by Carmen Nobel

Web

Research - Behavioral Finance & Financial Stability

Amir Kermani & Kaveh Majlesi JULY 2020 What is the causal impact of changes in stock market wealth on households’ consumption? Using Swedish data on households’ stock holdings, the authors find that unrealized capital gains lead to a marginal propensity to View Details

23 Jul 2013
First Look

First Look: July 23

suppliers and selling them to buyers). We model this as a choice between whether control rights over a non-contractible decision variable (the level of marketing activities) are better held by suppliers (the marketplace-mode) or by the... View Details

Keywords: Anna Secino

Web

Climate Impact - Business & Environment

make choices about what to eat. Clover Food Lab was founded to convince meat-lovers that vegetables aren't just delicious but have the power to save the planet.” Megan Murday MBA 2021 | Founder & CEO, Metric “Metric is a digital ESG... View Details

23 Mar 2023
Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

occur at the farm level. The remaining emissions come from operations, logistics, packaging and retail and consumer use. On Scope 1 and 2 emissions, Arla explained how they plan to secure 100% green electricity, maximize operational and... View Details

30 Aug 2011
First Look

First Look: August 30

nutrition, health, and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices, strategies for improving products, and... View Details

Keywords: Sean Silverthorne

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

auto market in the 1950s. The industry leader, unbothered by competition and looming threats, began to coast on its former glory, however, and bypass such areas as consumer preferences and industry innovation. By February 2009, GM's... View Details

Keywords: by Staff; Auto

11 Aug 2003
Research & Ideas

Why Budgeting Kills Your Company

Associates (New York City), in a recent company publication. "Business units have used their budgets as a bargaining chip, bidding high to get a larger slice of the pie while keeping their cards close to their chest. "The CEO has had no View Details

Keywords: by Loren Gary

2009
Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea

Citation

Read Now

13 Mar 2012
First Look

First Look: March 13

organizations in Chile and around the world. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/612046-PDF-ENG Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/612047-PDF-ENG Location Choice for New Ventures: Cities... View Details

Keywords: Sean Silverthorne

28 Oct 2014
First Look

First Look: October 28

of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine prominent placement of search engines' own services and effects on users' choice of... View Details

Keywords: Carmen Nobel

29 Aug 2018
What Do You Think?

What Should Harley-Davidson’s Management Do?

management should have” first sought to have the tariffs on motorcycles to the EU removed, but failing that: “restated HOG commitment to American manufacturing of its products adding that if (the) tariff stands HOG will have no choice but... View Details

Keywords: by James Heskett; Auto

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

understand in order to surpass. In the course of the story, Barton first rejects Davies' management approach, then in a more mature fashion, finds ways to "get into the skin" of his opponent, incorporate the useful perspectives he has to offer, and find ways... View Details

Keywords: by Martha Lagace

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details

Keywords: by Kristen Senz

20 Aug 2008
Op-Ed

The Time is Right for Creative Capitalism

solely defined by the transactional rhythms and white-hot speed of the marketplace. (My graduating MBA students talk of this concern frequently as they discuss job choices and sketch out their own career plans.) We can see this in the... View Details

Keywords: by Nancy Koehn

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007. However, the current recession created many challenges for... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

18 Nov 2002
Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

working in this area, the field was just beginning to emerge. At the time, corporations were being taken to task for a host of moral failings—neglecting consumer and employee safety, ignoring civil rights, polluting the environment,... View Details

Keywords: by Carla Tishler

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

be that they should weigh carefully the costs of breaking trust and of risking reputation. The formal study of behavioral economics exactly relates psychological factors to economic behavior, and even more recently has been exploring the market-level implications of... View Details

Keywords: by Ann Cullen

Publications