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      • April 2002 (Revised May 2005)
      • Case

      GE's Digital Revolution: Redefining the E in GE

      By: Christopher A. Bartlett and Meg Glinska
      This case details the implementation of the e-business initiative--the last of Jack Welch's four company-wide strategic thrusts. First, it summarizes the 20-year change process that Welch led, detailing the initiatives he put in place. It then traces how Gerry Podesta,... View Details
      Keywords: Change Management; Transformation; Decision Choices and Conditions; Leadership Style; Business or Company Management; Organizational Culture; Organizational Structure; Performance Effectiveness; Corporate Strategy; Internet and the Web
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      Bartlett, Christopher A., and Meg Glinska. "GE's Digital Revolution: Redefining the E in GE." Harvard Business School Case 302-001, April 2002. (Revised May 2005.)
      • March 2002 (Revised June 2005)
      • Case

      AOL Time Warner, Inc.

      By: Stephen P. Bradley and Erin Sullivan
      AOL Time Warner, which has been billed as the "first fully integrated media and communications company of the Internet Century," raises the fundamental question of how value will be created and captured by the merger of AOL and Time Warner. This case describes just how... View Details
      Keywords: Mergers and Acquisitions; Internet and the Web; Value Creation; Organizational Culture; Consolidation; Change Management; Telecommunications Industry; Media and Broadcasting Industry; United States
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      Bradley, Stephen P., and Erin Sullivan. "AOL Time Warner, Inc." Harvard Business School Case 702-421, March 2002. (Revised June 2005.)
      • December 2001
      • Case

      Qwest Communications International Inc.

      By: Thomas R. Eisenmann and Christopher Hackett
      Describes the evolution of Qwest from a small fiber-optic construction firm in 1996 to a global telecommunications giant in 2001. Focuses on Qwest's pivotal acquisition of "Baby Bell" US West, a regional Bell operating company many times Qwest's size. Discusses the... View Details
      Keywords: Mergers and Acquisitions; Asset Pricing; Business History; Knowledge Use and Leverage; Organizational Culture; Partners and Partnerships; Vertical Integration; Telecommunications Industry
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      Eisenmann, Thomas R., and Christopher Hackett. "Qwest Communications International Inc." Harvard Business School Case 802-133, December 2001.
      • May 2001 (Revised May 2015)
      • Case

      Compagnie Lyonnaise de Transport (A)

      By: Michael Tushman and Michael J. Roberts
      Describes the issues surrounding the funding of a centralized research service that supports two related divisions. The company has a very decentralized and financially driven culture, and the centralized service is used unequally, setting up a conflict. View Details
      Keywords: Business Divisions; Organizational Culture; Relationships; Conflict Management; Balance and Stability; Transportation Industry; France
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      Tushman, Michael, and Michael J. Roberts. "Compagnie Lyonnaise de Transport (A)." Harvard Business School Case 401-040, May 2001. (Revised May 2015.)
      • February 2001 (Revised December 2010)
      • Case

      Kenan Systems

      By: Joseph L. Bower, James Weber and Sonja Ellingson Hout
      Kenan Sahin has built a very successful company using a unique business model and a unique organization and culture. Success has brought important risks, but logical options such as sale, partnering, or going public threaten the culture and hence the business. View Details
      Keywords: Business Model; Innovation and Management; Growth and Development Strategy; Risk Management; Organizational Culture
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      Bower, Joseph L., James Weber, and Sonja Ellingson Hout. "Kenan Systems." Harvard Business School Case 301-101, February 2001. (Revised December 2010.)
      • January 2001 (Revised January 2004)
      • Case

      Ninth House: e-Learning Software

      By: Amy C. Edmondson, Frances X. Frei and Corey B. Hajim
      Jeff Snipes, CEO of the Ninth House Network, a San Francisco-based E-Learning company, considers a strategy shift to address a recent slump in sales and to attract more customers. The revised strategy would require creating shorter, more directed content that could be... View Details
      Keywords: Internet and the Web; Service Operations; Organizational Structure; Groups and Teams; Corporate Strategy; Organizational Culture; Learning; Sales; Service Delivery; Entrepreneurship; Information Technology Industry; Service Industry; Education Industry; San Francisco
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      Edmondson, Amy C., Frances X. Frei, and Corey B. Hajim. "Ninth House: e-Learning Software." Harvard Business School Case 601-047, January 2001. (Revised January 2004.)
      • November 2000 (Revised November 2005)
      • Case

      Meg Whitman at eBay Inc. (A)

      By: Linda A. Hill and Maria Farkas
      Meg Whitman takes over as CEO of eBay from the founder. She must figure out how to lead the company through a stage of phenomenal growth without compromising eBay's unique external customer culture and internal culture--its key success factors. A rewritten version of... View Details
      Keywords: Leadership Style; Change Management; Organizational Change and Adaptation; Growth Management; Organizational Culture; Success
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      Hill, Linda A., and Maria Farkas. "Meg Whitman at eBay Inc. (A)." Harvard Business School Case 401-024, November 2000. (Revised November 2005.)
      • November 2000 (Revised March 2001)
      • Case

      Iggy's Bread of the World

      By: Kathleen L. McGinn and Alexis Lefort
      In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years... View Details
      Keywords: Growth Management; Mission and Purpose; Organizational Culture; Restructuring; Family Business; Power and Influence; Food and Beverage Industry; Retail Industry; Massachusetts
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      McGinn, Kathleen L., and Alexis Lefort. "Iggy's Bread of the World." Harvard Business School Case 801-282, November 2000. (Revised March 2001.)
      • October 2000 (Revised July 2001)
      • Case

      Avon Products (A)

      By: Lynn S. Paine and Greg Rogers
      The general manager of Avon Mexico, Fernando Lezama, must decide whether to promote a woman to the position of vice president of sales. If appointed, the candidate would be the first female in all of Latin America to hold an executive position and one of the first... View Details
      Keywords: Business or Company Management; Leading Change; Salesforce Management; Organizational Culture; Job Design and Levels; Gender; Management Teams; Cross-Cultural and Cross-Border Issues; Mexico
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      Paine, Lynn S., and Greg Rogers. "Avon Products (A)." Harvard Business School Case 301-059, October 2000. (Revised July 2001.)
      • October 2000 (Revised October 2000)
      • Case

      3PLex.com

      By: Myra M. Hart and Judith Marie Dror
      A start-up team is faced with the challenge of building a senior management team with relevant industry experience. The marriage of e-commerce and the transportation logistics industry creates unusual problems in blending "old economy" employees and employee practices... View Details
      Keywords: Management Teams; Executive Compensation; Employee Stock Ownership Plan; Organizational Culture; Corporate Entrepreneurship; Technology Adoption; Transportation Industry
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      Hart, Myra M., and Judith Marie Dror. "3PLex.com." Harvard Business School Case 801-152, October 2000. (Revised October 2000.)
      • October 2000 (Revised January 2002)
      • Case

      Rob Waldron at SCORE! Educational Centers (Abridged)

      By: David A. Thomas and Stephanie L. Woerner
      Describes Rob Waldron's actions upon assuming leadership of SCORE! Educational Centers, an after-school tutoring enterprise. Examines the issue of acquiring and growing a small, privately-owned company into a professional organization, especially regarding corporate... View Details
      Keywords: Acquisition; Business Growth and Maturation; Decision Making; Education; Human Resources; Recruitment; Leadership; Organizational Culture; Private Ownership; Education Industry
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      Thomas, David A., and Stephanie L. Woerner. "Rob Waldron at SCORE! Educational Centers (Abridged)." Harvard Business School Case 401-018, October 2000. (Revised January 2002.)
      • August 2000
      • Case

      Beansprout Networks

      By: Teresa M. Amabile and Rasheea Williams
      Beansprout Networks is a 3-year-old Internet company designed to foster effective communication between parents and the pediatricians and child-care providers who care for their children. With a significant headstart in the marketplace, it has attracted considerable... View Details
      Keywords: Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Recruitment; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Strategy; Health Industry; Information Technology Industry
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      Amabile, Teresa M., and Rasheea Williams. "Beansprout Networks." Harvard Business School Case 801-079, August 2000.
      • June 2000 (Revised July 2000)
      • Case

      ORIX KK

      By: Malcolm S. Salter and Andrew Eggers
      Describes the challenges facing a Japanese financial services company as it attempts to maintain its ability to attract and retain talented employees. The CEO's ideas of corporate governance and evidence from the competitive labor environment suggest the need for more... View Details
      Keywords: Corporate Governance; Compensation and Benefits; Motivation and Incentives; Management Analysis, Tools, and Techniques; Geographic Location; Financial Services Industry; Japan
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      Salter, Malcolm S., and Andrew Eggers. "ORIX KK." Harvard Business School Case 800-272, June 2000. (Revised July 2000.)
      • June 2000 (Revised October 2017)
      • Case

      IDEO

      By: Stefan Thomke and Ashok Nimgade
      Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details
      Keywords: Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware
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      Thomke, Stefan, and Ashok Nimgade. "IDEO." Harvard Business School Case 600-143, June 2000. (Revised October 2017.)
      • June 2000 (Revised January 2003)
      • Case

      Nissan Motor Company

      By: Thomas R. Piper and Jeremy Cott
      Senior executives of Nissan and Renault are considering a major investment in Nissan by Renault. An important consideration is whether a major restructuring of Nissan's operations will be possible, given the value placed on lifetime employment and the impact on... View Details
      Keywords: Restructuring; Organizational Culture; Investment; Problems and Challenges; Equity
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      Piper, Thomas R., and Jeremy Cott. "Nissan Motor Company." Harvard Business School Case 200-067, June 2000. (Revised January 2003.)
      • March 2000 (Revised July 2001)
      • Case

      Microsoft: Competing on Talent (A)

      By: Christopher A. Bartlett and Meg Wozny
      Describes the evolution of Microsoft's human-resource philosophies, policies, and practices and how they used as a core of the company's competitive advantage. In particular, the focus is on how Microsoft tried to retain its ability to recruit, develop, motivate, and... View Details
      Keywords: Human Resources; Retention; Recruitment; Competitive Advantage; Motivation and Incentives; Business Startups; Talent and Talent Management
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      Bartlett, Christopher A., and Meg Wozny. "Microsoft: Competing on Talent (A)." Harvard Business School Case 300-001, March 2000. (Revised July 2001.)
      • 2000
      • Chapter

      Market-Focused Organizational Transformation in China

      By: Rohit Deshpandé and John U. Farley
      Focuses on a study which investigated the organizational transformation of companies in China and how it affected their success. Conceptual background and hypothesis; Corporate culture of Chinese and other Asian firms; How organizational culture, climate, innovation... View Details
      Keywords: Organizational Change and Adaptation; Performance; Success; China
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      Deshpandé, Rohit, and John U. Farley. "Market-Focused Organizational Transformation in China." In Greater China in the Global Market, edited by Yigang Pan, 7–35. New York: Haworth Press, 2000.
      • December 1999
      • Case

      Sun Microsystems, Inc. (A): An Enterprise of Change

      By: Rosabeth M. Kanter and Jane Roessner
      In 1999, Sun Microsystems, Inc., was claiming a leadership position in the burgeoning world of e-commerce and networking computers. Its goal: "to dot-com the world." What was it about Sun's culture that made it so conducive to innovation and entrepreneurship? And how... View Details
      Keywords: Business Ventures; Leading Change; Innovation Leadership; Information Infrastructure; Corporate Entrepreneurship; Business Growth and Maturation; Growth and Development Strategy; Global Strategy; Experience and Expertise; Technology Industry; Computer Industry
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      Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (A): An Enterprise of Change." Harvard Business School Case 300-074, December 1999.
      • December 1999
      • Case

      Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change

      By: Rosabeth M. Kanter and Jane Roessner
      Solaris, Sun Microsystems' version of the UNIX operating system, was an amorphous collection of capabilities that had accumulated over the years, a product the company vaguely wished it could market and sell better. Developing and marketing Solaris 7 would help... View Details
      Keywords: Digital Platforms; Applications and Software; Organizational Change and Adaptation; Product Positioning; Growth and Development Strategy; Organizational Culture; Success; Change; Diversification; Technology Industry; Computer Industry
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      Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change." Harvard Business School Case 300-079, December 1999.
      • December 1999
      • Article

      Changes in the Work Environment for Creativity during Downsizing

      By: T. M. Amabile and Regina Conti
      This study examined the work environment for creativity at a large high-technology firm before, during, and after a major downsizing. Creativity and most creativity-supporting aspects of the perceived work environment declined significantly during the downsizing but... View Details
      Keywords: Organizational Culture; Situation or Environment; Creativity; Resignation and Termination; Employees; Business or Company Management; Motivation and Incentives; Management Practices and Processes; Crisis Management; Groups and Teams; Communication; Announcements; Interpersonal Communication
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      Amabile, T. M., and Regina Conti. "Changes in the Work Environment for Creativity during Downsizing." Academy of Management Journal 42, no. 6 (December 1999): 630–640.
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