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Publications

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  • April 2017
  • Case

Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)

By: Tsedal Neeley and Esel Çekin
Galya Frayman Molinas, President of Coca-Cola's Turkish business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia,... View Details
Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
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  • Jul 2015
  • Conference Presentation

Can a Lingua Franca Create Unearned Status Gain for Native Speakers in Global Organizations?

By: Tsedal Neeley and Tracy Dumas
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  • 5 Aug 2014
  • Conference Presentation

Language, Unearned Status Gain and Intergroup Dynamics in Global Organizations

By: Tsedal Neeley and Tracy Dumas
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  • December 2012
  • Article

Reflected Knowledge and Trust in Global Collaboration

By: Mark Mortensen and Tsedal Neeley
Scholars argue that direct knowledge about distant colleagues is crucial for fostering trust in global collaboration. However, their arguments focus mainly on how trust accrues from knowledge about distant collaborators' personal characteristics, relationships, and... View Details
Keywords: Global Work; Organizational Studies; Knowledge; Trust; Cooperation; Global Range; Relationships; Behavior; Personal Characteristics
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  • October 2023
  • Teaching Note

Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models

By: Tsedal Neeley and Tim Englehart
Teaching Note for HBS Case No. 422-085. Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that... View Details
Keywords: Ethics; Employment; Corporate Social Responsibility and Impact; Technological Innovation; AI and Machine Learning; Diversity; Prejudice and Bias; Technology Industry
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  • February 2023
  • Supplement

Nexus Market (B): After the Ultimatum

By: Tsedal Neeley and Jeff Huizinga
This case reveals how the situation with Nexus Market and its Ukrainian and Russian subcontractors was resolved. The conclusion to the story of a Silicon Valley start-up executive facing an ultimatum from a team of Ukrainian subcontractors to cut ties with a separate... View Details
Keywords: International Relations; Conflict and Resolution; Business and Stakeholder Relations; Technology Industry; United States; Ukraine; Russia; Europe
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  • February 2023
  • Case

Nexus Market (A): Ukraine War Ripples into Silicon Valley

By: Tsedal Neeley and Jeff Huizinga
A Silicon Valley start-up executive must navigate tensions between its Ukrainian and Russian sub-contractors as war between the two countries rages. After war erupts between Ukraine and Russia, a team of subcontracted Ukrainian software developers threatens to cut ties... View Details
Keywords: International Relations; Problems and Challenges; Conflict and Resolution; Technology Industry; United States
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  • June 2019
  • Teaching Note

The Global-Local Tension: Vodafone CEO Vittorio Colao Leading with 'International Values and Local Roots' (A) and (B)

By: Tsedal Neeley and Julia Kelley
Teaching Note for HBS Nos. 419-031 and 419-032. View Details
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  • 8 Aug 2016
  • Conference Presentation

Enacting Knowledge Strategy Through Social Media

By: Tsedal Neeley and Paul Leonardi
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  • 9 Aug 2010
  • Conference Presentation

Traveling for Effective Global Collaboration: Evidence from the Field

By: Mark Mortensen and Tsedal Neeley
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  • 01 Jun 2017
  • News

Alumni and Faculty Books for June 2017

presents practical information about them, including whether they led to successful and unsuccessful outcomes. Faculty Books The Language of Global Success: How a Common Tongue Transforms Multinational Organizations by View Details
  • 01 Jun 2012
  • News

Faculty Research Online

HBS Cases: Overcoming the Stress of ‘Englishnization’ CEOs of global companies increasingly mandate that their employees learn English. The problem: these workers can experience a loss of status and believe they aren’t as effective in their learned language, says... View Details
Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • 24 Nov 2020
  • News

What will the new post-pandemic normal look like?

  • January – February 2012
  • Article

How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication

By: Paul Leonardi, Tsedal Neeley and Elizabeth M. Gerber
Several recent studies have found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details
Keywords: Communication; Media; Information; Groups and Teams; Projects; Management Style; Power and Influence; Motivation and Incentives; Technology
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  • 10 Feb 2016
  • Sharpening Your Skills

Sharpening Your Skills: New Insights into Career Development

Receiving an unexpected professional status bump doesn't always feel good, especially if it wasn't really earned. Companies need to be aware of potential problems with unearned status gain, and be ready with solutions, says Tsedal Neeley.... View Details
Keywords: Re: Multiple Faculty
  • 03 Jul 2018
  • News

Faculty Summer Reading Recommendations

  • 11 Jun 2021
  • Blog Post

Saying “Race” Out Loud: Leading Conversations on Diversity in HBS Classrooms

students suggested that we needed to make difficult topics discussable, to ensure that we deeply engage in the subjects and that all students have a voice in the discussion.” As the course head for Leadership and Organizational Behavior (LEAD) in the Required... View Details
  • 01 Mar 2012
  • News

Learning to Speak the Language of Business

entrepreneurial kind of thing: you come up with an idea one day, and suddenly you jump off the cliff with it.” As the proficiency deadline approaches in July, Mikitani says employees “are progressing better than expected.” He credits HBS assistant professor View Details
Keywords: Roger Thompson; e-commerce; Management of Companies and Enterprises; Management; Miscellaneous Store Retailers; Retail Trade
  • 02 Dec 2021
  • News

HBS Faculty Recognized in 2021 “Thinkers 50” List

  • 15 Dec 2015
  • News

The Year in Ideas 2015

experiences over things. That appeal is broad-based.” Don’t break out the bubbly when a change in business policy results in an increase in your prestige. Associate Professor Tsedal Neeley and her colleague... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White