Publications

July 2003 (Revised October 2013)
Case

Model N Inc.

By: Marco Iansiti and Alison Berkley Wagonfeld

The CEO of a Silicon Valley start-up needed to make organizational and product changes to deliver a new software solution to a Fortune 500 customer. He was wondering how he should structure the company to best meet the requirements for this particular customer, while... View Details

Keywords: Business Model; Business Startups; Trends; Communication; Customer Focus and Relationships; Selection and Staffing; Time Management; Organizational Change and Adaptation; Business Strategy; Software; Computer Industry

November 1996 (Revised June 1999)
Case

Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

By: Marco Iansiti and Alan D. MacCormack

Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details

Keywords: Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States

September 1991
Background Note

Note on Technical Problem Solving

By: Kim B. Clark and Marco Iansiti

Find at Harvard

March 2014 (Revised March 2015)
Case

Samsung Electronics: TV in an Era of Convergence

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the... View Details

Keywords: Digital Innovation; Technology; Technology Management; Digital Convergence; Digital Technology; Innovation; Korea; Samsung; Television; Technological Innovation; Information Technology; Innovation and Invention; Innovation Leadership; Innovation and Management; Product Development; Product Design; Electronics Industry; Korean Peninsula; Asia

January 1998 (Revised March 1998)
Case

Staples (C)

By: Myra M. Hart, Marco Iansiti and Barbara Feinberg

The search for appropriate hardware and software to support the launch of a new large-scale retail operation forces the management team to define their goals at a very detailed level and to make all underlying assumptions explicit. View Details

Keywords: Goals and Objectives; Information Infrastructure; Applications and Software; Business Startups; Management Teams; Retail Industry

October 2015
Case

Facebook: The First Ten Years

By: Shane Greenstein, Marco Iansiti and Christine Snively

Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the... View Details

Keywords: Social Networks; Technology; Facebook; Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Social Media; Information Technology Industry

25 Mar 2021
News

Alumni Honor Nitin Nohria and Support His Legacy

Administration Marco Iansiti and Charles Edwin Wilson Professor of Business Administration and Dorothy and Michael Hintze Fellow Karim R. Lakhani). Reimagining Capitalism in a World on Fire—this recent book... View Details

Web

Online AI Course | HBS Online

Professors Karim Lakhani AI Essentials for Business Dorothy and Michael Hintze Professor of Business Administration "You’ll consider how best to apply AI in your industry and business and start rethinking your systems, processes, and roles to build AI-powered... View Details

January 2001
Article

Developing Products on 'Internet Time': The Anatomy of a Flexible Development Process

By: Alan MacCormack, Roberto Verganti and Marco Iansiti

Keywords: Product; Online Technology

Find at Harvard

September 2022 (Revised July 2023)
Case

Data Privacy in Practice at LinkedIn

By: Iavor Bojinov, Marco Iansiti and Seth Neel

November 2015
Case

Upwork: Reimagining the Future of Work

By: Feng Zhu, Rory McDonald, Marco Iansiti and Aaron Smith

Upwork, the world's largest freelance talent platform, was the result of a merger between the two leading online freelancing companies in 2014, Elance and oDesk. After the merger, the company operated as Elance-oDesk and continued to manage two online... View Details

Keywords: Platforms; Employment; Digital Platforms; Market Transactions; Business Processes; Information Technology; Internet and the Web; Job Search

20 Nov 2012
First Look

First Look: November 20

and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Academy of Management Journal (forthcoming) Abstract Little is known about the factors that influence regulatory-agency decision making. We posit that... View Details

Keywords: Sean Silverthorne

November 2019 (Revised March 2021)
Background Note

AI and Finance in 2019

By: Karim R. Lakhani, Marco Di Maggio, Marco Iansiti and Aldo Sesia

December 2, 2002
Other Article

The Secret of How Microsoft Stays on Top

By: Alan D. MacCormack, Marco Iansiti and Sean Silverthorne