Publications

1993
Other Unpublished Work

Catching the Next Wave: Why Good Customers Make It Hard

By: Joseph L. Bower and C. M. Christensen

August 2010 (Revised January 2012)
Supplement

Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 2

By: Joseph L. Bower and Sonja Ellingson Hout

Sam Palmisano became CEO of IBM in 2002. He dramatically energized the organization through portfolio changes and a values driven approach to managing the company. View Details

Keywords: Transformation; Leadership; Leadership Style; Business or Company Management; Emerging Markets; Value

August 2010 (Revised January 2012)
Case

Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 1

By: Joseph L. Bower and Sonja Ellingson Hout

Sam Palmisano became CEO of IBM in 2002. He dramatically energized the organization through portfolio changes and a values driven approach to managing the company. View Details

Keywords: Values and Beliefs; Multinational Firms and Management; Leadership; Growth and Development Strategy; Emerging Markets; Organizational Change and Adaptation; Corporate Strategy; Information Technology Industry; New York (state, US)

Educators

April 2007 (Revised March 2018)
Case

M-TRONICS (A)

By: Joseph L. Bower and Lynda M. Applegate

The new CEO of a small manufacturing firm pursues growth through the launch of Entrepreneurial Subsidiaries. While the firm grows revenues from $600 million to over $2 billion in 10 years, problems surface as the subsidiaries are integrated into the established... View Details

Keywords: Business Subsidiaries; Business Model; Corporate Entrepreneurship; Growth and Development Strategy; Integration

Educators

September 2006
Case

5 Years On The Job: Interview with Jeffrey Immelt, Chairman & CEO, GE March 24, 2006

By: Joseph L. Bower and Sonja Ellingson Hout

Keywords: Corporate Strategy; Leadership

Educators

August 2001
Supplement

Teradyne-Managing Discontinuous Change

By: Joseph L. Bower and Sonja Ellingson Hout

Presents the top executives of Teradyne. Alex d'Arbeloff, the CEO who drove the project, Jim Prestridge, the vice chairman (and top engineer), Owen Robbins, vice chairman and CFO, and Ed Rogus, the division head who wouldn't fund Aurora. View Details

Keywords: Business Divisions; Change Management; Projects; Management Teams

June 2001
Supplement

Viacom, Inc.: CBS Acquisition

By: Joseph L. Bower and Sonja Ellingson Hout

Article

A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies

By: Katherine L. Milkman, Linnea Gandhi, Mitesh S. Patel, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Jonathan E. Bogard, Ilana Brody, Christopher F. Chabris, Edward Chang, Gretchen B. Chapman, Jennifer E. Dannals, Noah J. Goldstein, Amir Goren, Hal Hershfield, Alex Hirsch, Jillian Hmurovic, Samantha Horn, Dean Karlan, Ariella S. Kristal, Cait Lamberton, Michael N. Meyer, Allison H. Oakes, Maurice E. Schweitzer, Maheen Shermohammed, Jaochim H. Talloen, Caleb Warren, Ashley V. Whillans, Kuldeep N. Yadav, Julian J. Zlatev, Ron Berman, Chalanda N. Evans, Rahul Ladhania, Jens Ludwig, Nina Mazar, Sendhil Mullainathan, Christopher K. Snider, Jann Spiess, Eli Tsukayama, Lyle Ungar, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth

Encouraging vaccination is a pressing policy problem. To assess whether text-based reminders can encourage pharmacy vaccination and what kinds of messages work best, we conducted a megastudy. We randomly assigned 689,693 Walmart pharmacy patients to receive one of 22... View Details

Keywords: Vaccination; Vaccines; Nudges; Communication Strategy; Communication Technology; Consumer Behavior; Health Care and Treatment

Read Now

August 1975
Background Note

Note on the U.S. Chemical Industry

By: Joseph L. Bower and Hassell H. McClellan

Keywords: Chemical Industry; United States

May 1975 (Revised December 1987)
Case

Air Products and Chemicals, Inc.

By: Joseph L. Bower and Hassell H. McClellan

14 May 2012
Talk

Capitalism at Risk: Rethinking the Role of Business

By: Lynn S. Paine and Joseph L. Bower

Keywords: Capital Markets; Innovation; Corporate Social Responsibility and Impact; Innovation Leadership; Consumer Products Industry

November 2008
Case

Associated Petroleum

By: John W. Rosenblum and Joseph L. Bower

Keywords: Energy Industry

April 2008
Teaching Note

Indesit Company: Does Global Matter? (TN)

By: Joseph L. Bower and Sonja Ellingson Hout

Teaching Note for [308071]. View Details

Keywords: Consumer Products Industry

June 2002
Supplement

DoubleTwist - Update Spring 2001

By: Joseph L. Bower and Sonja Ellington Hout

February 2002
Supplement

Interview with Vittorio Merloni

By: Joseph L. Bower and Sonja Ellingson Hout

Vittorio Merloni describes the evolution of leadership in his company, and the consequent improvement in its performance, as well as his thoughts on building a successful company in a very competitive industry. View Details

Keywords: Information; Leadership Development; Outcome or Result; Performance Improvement; Competitive Strategy